Web Site Personalization based on Link Analysis and Navigational Patterns

The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of on-line information services. The need for predicting the users’ needs in order to improve the usability and user retention of a web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and the past users’ navigational patterns. In the vast majority of related algorithms, however, only the usage data are used to produce recommendations, disregarding the structural properties of the web graph. Thus important – in terms of PageRank authority score – pages may be underrated. In this work we present UPR, a PageRank-style algorithm which combines usage data and link analysis techniques for assigning probabilities to the web pages based on their importance in the web site’s navigational graph. We propose the application of a localized version of UPR (l-UPR) to personalized navigational sub-graphs for online web page ranking and recommendation. Moreover, we propose a hybrid probabilistic predictive model based on Markov models and link analysis for assigning prior probabilities in a hybrid probabilistic model. We prove, through experimentation, that this approach results in more objective and representative predictions than the ones produced from the pure usage-based approaches

On Recommendation of Learning Objects using Felder-Silverman Learning Style Model

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.The e-learning recommender system in learning institutions is increasingly becoming the preferred mode of delivery, as it enables learning anytime, anywhere. However, delivering personalised course learning objects based on learner preferences is still a challenge. Current mainstream recommendation algorithms, such as the Collaborative Filtering (CF) and Content-Based Filtering (CBF), deal with only two types of entities, namely users and items with their ratings. However, these methods do not pay attention to student preferences, such as learning styles, which are especially important for the accuracy of course learning objects prediction or recommendation. Moreover, several recommendation techniques experience cold-start and rating sparsity problems. To address the challenge of improving the quality of recommender systems, in this paper a novel recommender algorithm for machine learning is proposed, which combines students actual rating with their learning styles to recommend Top-N course learning objects (LOs). Various recommendation techniques are considered in an experimental study investigating the best technique to use in predicting student ratings for e-learning recommender systems. We use the Felder-Silverman Learning Styles Model (FSLSM) to represent both the student learning styles and the learning object profiles. The predicted rating has been compared with the actual student rating. This approach has been experimented on 80 students for an online course created in the MOODLE Learning Management System, while the evaluation of the experiments has been performed with the Mean Absolute Error (MAE) and Root Mean Square Error (RMSE). The results of the experiment verify that the proposed approach provides a higher prediction rating and significantly increases the accuracy of the recommendation

Information Filtering on Coupled Social Networks

In this paper, based on the coupled social networks (CSN), we propose a hybrid algorithm to nonlinearly integrate both social and behavior information of online users. Filtering algorithm based on the coupled social networks, which considers the effects of both social influence and personalized preference. Experimental results on two real datasets, \emph{Epinions} and \emph{Friendfeed}, show that hybrid pattern can not only provide more accurate recommendations, but also can enlarge the recommendation coverage while adopting global metric. Further empirical analyses demonstrate that the mutual reinforcement and rich-club phenomenon can also be found in coupled social networks where the identical individuals occupy the core position of the online system. This work may shed some light on the in-depth understanding structure and function of coupled social networks