Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation

What makes social media influencers authentic? Understanding perceived authenticity of social media influencers

This research explores how consumers’ perception of social media influencers’ (SMI) authenticity is constructed. To that end, a measurement scale that hinges on consumers’ authenticity cues is developed to delve into the structure of perceived SMI authenticity. Additionally, the role of perceived SMI authenticity on consumer behavior variables is examined. To develop and validate the scale, a mixed methods research design is used in which qualitative responses were collected via an open-ended survey and quantitative data were collected via two online surveys. Results suggest perceived SMI authenticity is a multidimensional construct consisting of: Sincerity, Transparent Endorsements, Visibility, Expertise and Uniqueness. Each of the five dimensions had varying effects on consumers’ evaluation of a SMI, willingness to follow a SMI and intention to purchase products they recommend. This research extends theoretical work on authenticity by shedding light onto the construct of perceived SMI authenticity and provides practical implications for marketers and social media influencers.Advertisin

2016-2017 Iowa STEM Evaluation Report: Greatness STEMs From Iowans, September 30, 2017

On the Iowa Assessments, students who participated in the STEM Scale-Up Program scored higher than students statewide this report evaluations