Exploring how to use virtual tours to create an interactive customer remote experience

This paper investigates the use of Virtual Reality (VR) to develop virtual tour applications for marketing purposes. The aim is to explore how virtual technologies can support the creation of knowledge about a specific food product and the achievement of user engagement by a multi-sensory virtual tour of the real production site. The study provides design guidelines to create a valuable, multisensory experience by VR tours and demonstrate how the adoption of a user-driven approach, instead of a technology-driven approach, allows to achieve a positive intention to buy. The case study was represented by one of the excellences among Italian food products, the Parmigiano Reggiano (PR) cheese. The PR virtual tour was validated by a user testing campaign, involving more than 70 users: users' reactions and feedback were collected by human physiological data monitoring and questionnaires' administration. The research results demonstrated how virtual technologies could effectively help people to create a solid knowledge about a food product to support the marketing process and to form an intention to buy thanks to a better understanding of the quality of the local and traditional productions

Gaya Hidup, Kualitas Produk dan Word Of Mouth Terhadap Keputusan Pembelian, Keputusan Pembelian Sepatu Converse di Kota Semarang

This research aims to find out how lifestyle, product quality, and word of mouth influence consumer purchasing decisions. The research method used was quantitative which was carried out in Semarang. This research used a purposive sampling technique with 100 respondents. The data analysis techniques used are validity testing with KMO (Kaiser Mayer Olkin) and factor loading (component matrix), reliability testing with Cronbach alpha and multiple regression analysis. The research results show that lifestyle and product quality influence purchasing decisions and word of mouth does not influence purchasing decisions. The conclusion is that the higher the consumer's lifestyle when shopping, the greater the purchasing decision, the better the quality of the product will attract more consumers to buy the product and this means that the purchasing decision made by consumers of Converse shoes is not due to word of mouth factors experienced and felt by consumers.  Keywords: Lifestyle, Product Quality, Purchasing Decisions, Word Of Mout

Considerations for introducing a cloud service in health informatics: user experience monitoring of information systems

This thesis will show concrete examples about how user experience monitoring will improve security of health information systems, patient safety, efficiency, and ease of use. This thesis will prove how the current EMR systems that are stand alone in nature lack the ability of advanced error monitoring capabilities. As part of this research, I will demonstrate with detailed interviews and data collection surveys how automated user monitoring systems improve data record accuracy consistently. Key terminology to Electronic Medical Records (EMR’s) and the usability of cloud computing software solutions will be defined. EMR’s are the primary software used in hospitals for charting patient information and this research focuses on the summarization of key information to the history of healthcare technologies and their functionalities. Usability testing, cloud computing, and how security and trust are affecting the adoption of cloud-based services will also be discussed in more detail. Along with the importance of market research, how to create buyer personas, and what drives their need to buy. The study was conducted in collaboration with Adusso Ltd. in Helsinki, Finland to gain better understanding about what motivates hospital IT departments to buy and the main issues with EMR systems. In collaboration with Adusso we investigated a use case example of their existing customer Apotti leveraging the user error reduction and cost saving benefits they experienced after deploying Adusso’s UX2play system. We sought answers to these topics using semi-structured interviews and analyzing our customer profiles. We found that UI layout, interoperability, and the number of clicks that nurses spend in the EMR are major issues that most EMR systems have. This implies that companies using EMR’s should implement user monitoring to pinpoint the issues they do have so that they can be fixed and the work of physicians and clinicians can be improved

Report on qualitative concept tests (D.6.2)

This report presents the findings of the qualitative concept tests, conducted as a part of WP6 of the SUMMER project. The main objective of the study is to explore consumers’ response to improved animal welfare standards in organic production systems. More specifically, the report intends to offer insights into how consumers perceive the production system, how the perception of the production system influences the perceived quality of the final products and the expectations people have from the final products. The report starts with an introductory section, where the purpose and objectives of this study are explained. Moreover, short literature reviews of concept testing and animal welfare in food research are also included. The methodology is described in the next section, which includes: an explanation of the choice of method, a description of the procedure used for conducting the focus groups, a description of the sampling method, as well as the interview guide and the stimuli used in the discussions. The findings of qualitative studies are usually vast and difficult to summarise in few pages. In this report, the findings are presented separately for the three focus groups that were conducted, where participants were split into groups based on their organic food and organic meat purchase rates, as follows: regular organic food buyers; regular organic food buyers-occasional organic meat buyers; occasional organic food buyers-occasional and non-organic meat buyers. A general overview the findings is included in the last section, where they are discussed and implications of the study are presented

Seeking out non-public information : sell-side analysts and the freedom of information act

A number of sell-side healthcare analysts gain access to information outside the purview of management through Freedom of Information Act requests to the Food and Drug Administration for records on factory inspections, complaints, and drug and medical device applications. Using a difference-in-differences methodology, we find that buy (sell) recommendations and upgrades (downgrades) earn higher (lower) stock returns over the year following the receipt of FDA records. We also examine the type of information revealed in FDA factory inspection reports, and find that analysts are less likely to downgrade and are less pessimistic in their recommendations than the consensus recommendation when the information contained in the FDA report is not particularly severe. Our findings are consistent with a subset of analysts utilizing non-public information channels independent of management to gain value-relevant information about their covered firms

The Medicare Physician Group Practice Demonstration: Lessons Learned on Improving Quality and Efficiency in Health Care

Discusses the experiences of ten large practices earning performance payments for improving the quality and cost-efficiency of health care delivered to Medicare fee-for-service beneficiaries