Social media analytics: a survey of techniques, tools and platforms

This paper is written for (social science) researchers seeking to analyze the wealth of social media now available. It presents a comprehensive review of software tools for social networking media, wikis, really simple syndication feeds, blogs, newsgroups, chat and news feeds. For completeness, it also includes introductions to social media scraping, storage, data cleaning and sentiment analysis. Although principally a review, the paper also provides a methodology and a critique of social media tools. Analyzing social media, in particular Twitter feeds for sentiment analysis, has become a major research and business activity due to the availability of web-based application programming interfaces (APIs) provided by Twitter, Facebook and News services. This has led to an ‘explosion’ of data services, software tools for scraping and analysis and social media analytics platforms. It is also a research area undergoing rapid change and evolution due to commercial pressures and the potential for using social media data for computational (social science) research. Using a simple taxonomy, this paper provides a review of leading software tools and how to use them to scrape, cleanse and analyze the spectrum of social media. In addition, it discussed the requirement of an experimental computational environment for social media research and presents as an illustration the system architecture of a social media (analytics) platform built by University College London. The principal contribution of this paper is to provide an overview (including code fragments) for scientists seeking to utilize social media scraping and analytics either in their research or business. The data retrieval techniques that are presented in this paper are valid at the time of writing this paper (June 2014), but they are subject to change since social media data scraping APIs are rapidly changing

Analyzing the solutions of DEA through information visualization and data mining techniques: SmartDEA framework

Data envelopment analysis (DEA) has proven to be a useful tool for assessing efficiency or productivity of organizations, which is of vital practical importance in managerial decision making. DEA provides a significant amount of information from which analysts and managers derive insights and guidelines to promote their existing performances. Regarding to this fact, effective and methodologic analysis and interpretation of DEA solutions are very critical. The main objective of this study is then to develop a general decision support system (DSS) framework to analyze the solutions of basic DEA models. The paper formally shows how the solutions of DEA models should be structured so that these solutions can be examined and interpreted by analysts through information visualization and data mining techniques effectively. An innovative and convenient DEA solver, SmartDEA, is designed and developed in accordance with the proposed analysis framework. The developed software provides a DEA solution which is consistent with the framework and is ready-to-analyze with data mining tools, through a table-based structure. The developed framework is tested and applied in a real world project for benchmarking the vendors of a leading Turkish automotive company. The results show the effectiveness and the efficacy of the proposed framework

On the Role of Social Identity and Cohesion in Characterizing Online Social Communities

Two prevailing theories for explaining social group or community structure are cohesion and identity. The social cohesion approach posits that social groups arise out of an aggregation of individuals that have mutual interpersonal attraction as they share common characteristics. These characteristics can range from common interests to kinship ties and from social values to ethnic backgrounds. In contrast, the social identity approach posits that an individual is likely to join a group based on an intrinsic self-evaluation at a cognitive or perceptual level. In other words group members typically share an awareness of a common category membership. In this work we seek to understand the role of these two contrasting theories in explaining the behavior and stability of social communities in Twitter. A specific focal point of our work is to understand the role of these theories in disparate contexts ranging from disaster response to socio-political activism. We extract social identity and social cohesion features-of-interest for large scale datasets of five real-world events and examine the effectiveness of such features in capturing behavioral characteristics and the stability of groups. We also propose a novel measure of social group sustainability based on the divergence in group discussion. Our main findings are: 1) Sharing of social identities (especially physical location) among group members has a positive impact on group sustainability, 2) Structural cohesion (represented by high group density and low average shortest path length) is a strong indicator of group sustainability, and 3) Event characteristics play a role in shaping group sustainability, as social groups in transient events behave differently from groups in events that last longer

Locating People of Interest in Social Networks

By representing relationships between social entities as a network, researchers can analyze them using a variety of powerful techniques. One key problem in social network analysis literature is identifying certain individuals (key players, most influential nodes) in a network. We consider the same problem in this dissertation, with the constraint that the individuals we are interested in identifying (People of Interest) are not necessarily the most important nodes in terms of the network structure. We propose an algorithm to find POIs, algorithms to collect data to find POIs, a framework to model POI behavior and an algorithm to predict POIs with guaranteed error rates. First, we propose a multi-objective optimization algorithm to find individuals who are expected to become stars in the future (rising stars), considering dynamic network data and multiple data types. Our algorithm outperforms the state of the art algorithm to find rising stars in academic data. Second, we propose two algorithms to collect data in a network crawling setting to locate POIs in dark networks. We consider potential errors that adversarial POIs can introduce to data collection process to hinder the analysis. We test and present our results on several real-world networks, and show that the proposed algorithms achieve up to a 340% improvement over the next best strategy. Next,We introduce the Adversarial Social Network Analysis game framework to model adversarial behavior of POIs towards a data collector in social networks. We run behavior experiments in Amazon Mechanical Turk and demonstrate the validity of the framework to study adversarial behavior by showing, 1) Participants understand their role, 2) Participants understand their objective in a game and, 3) Participants act as members of the adversarial group. Last, we show that node classification algorithms can be used to predict POIs in social networks. We then demonstrate how to utilize conformal prediction framework [103] to obtain guaranteed error bounds in POI prediction. Experimental results show that the Conformal Prediction framework can provide up to a 30% improvement in node classification algorithm accuracy while maintaining guaranteed error bounds on predictions

Solutions to Detect and Analyze Online Radicalization : A Survey

Online Radicalization (also called Cyber-Terrorism or Extremism or Cyber-Racism or Cyber- Hate) is widespread and has become a major and growing concern to the society, governments and law enforcement agencies around the world. Research shows that various platforms on the Internet (low barrier to publish content, allows anonymity, provides exposure to millions of users and a potential of a very quick and widespread diffusion of message) such as YouTube (a popular video sharing website), Twitter (an online micro-blogging service), Facebook (a popular social networking website), online discussion forums and blogosphere are being misused for malicious intent. Such platforms are being used to form hate groups, racist communities, spread extremist agenda, incite anger or violence, promote radicalization, recruit members and create virtual organi- zations and communities. Automatic detection of online radicalization is a technically challenging problem because of the vast amount of the data, unstructured and noisy user-generated content, dynamically changing content and adversary behavior. There are several solutions proposed in the literature aiming to combat and counter cyber-hate and cyber-extremism. In this survey, we review solutions to detect and analyze online radicalization. We review 40 papers published at 12 venues from June 2003 to November 2011. We present a novel classification scheme to classify these papers. We analyze these techniques, perform trend analysis, discuss limitations of existing techniques and find out research gaps

Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software