Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media

This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio. This research would like to examine more deeply related to marketing activity such as what applied Y2K Music School and Studio in building brand Y2K Music School and Studio as a music school through its official Instagram. There is also a method used in this research is a method of narrative analysis which is a method in the field of qualitative research. The data were collected using literature study on textbooks, online data tracking, and in-depth interviews on key informants related to the study. The results of this study states that the form of branding activities conducted by Y2K Music School and Studio through social media accounts Instagram @ y2kstudio is a marketing communication in the form of delivering information with positive ambiance related Y2K Music School and Studio and also in the form of information delivery activities related promotions which is currently running at Y2K Music School and Studio

Spartan Daily, November 7, 2007

Volume 129, Issue 41https://scholarworks.sjsu.edu/spartandaily/10413/thumbnail.jp

The Notebook: An Accidental Alzheimer\u27s Awareness Campaign

My paper examines and critiques the portrayal of Alzheimer¹s disease in the popular film, The Notebook. Based off of a Nicholas Sparks novel, The Notebook uses Alzheimer¹s disease as a vehicle to relay a love story, but in doing so, presents a distorted picture of Alzheimer¹s disease to its audience. My paper compares the responsibilities of family caregivers of Alzheimer¹s patients in today¹s world with the unrealistic family caregiver, Noah, depicted on screen. My paper also explores and exposes inconsistencies between the attractive nursing home experience presented on screen and the less than ideal treatment patients experience in long term care facilities in America today. In addition, my paper uses several other films to examine and compare the emotional distress Alzheimer¹s disease patients and their families face when confronted with the condition: further underlining the idealized familial encounter with the disease depicted in The Notebook. My paper also examines the glamorized representation of Alzheimer¹s disease symptoms in the film. The misrepresentation and glamorization of Alzheimer¹s disease in The Notebook elicit serious implications in today¹s society. My paper describes how Alzheimer¹s awareness groups and other organizations utilize The Notebook as an educational tool to raise awareness for the condition, despite its imperfections. For better or worse, in today¹s society, people absorb a myriad of information from film and pop culture, leaving filmmakers with the difficult task of balancing entertainment and medicine in their films. Ultimately, my paper highlights this imbalance in The Notebook and describes its resulting accidental Alzheimer¹s awareness campaign

Spartan Daily, September 12, 2006

Volume 127, Issue 9https://scholarworks.sjsu.edu/spartandaily/10267/thumbnail.jp

Spartan Daily, April 22, 2004

Volume 122, Issue 52https://scholarworks.sjsu.edu/spartandaily/9986/thumbnail.jp

Spartan Daily, October 10, 2007

Volume 129, Issue 25https://scholarworks.sjsu.edu/spartandaily/10397/thumbnail.jp