Brand Love Co-Creation in a Digitalized Supply Chain Management: A Study on Framework Development and Research Implications

The study presents an integrative framework of brand love co-creation with theoretical underpinnings in joint with digital customer experiential creation of brand love. Main idea of this framework are brand love platforms entailing both relational activities and offerings, at the intersection of joint parties of experiential co-creators (whether in their role as customers) and co-creational enterprises as organizing the practice of brand love co-creation (whether in their role as innovating or marketing offerings or managing network relations). Using one illustrative examples of NEXT as an example of brand, the study discusses how brand love co-creation can be leverage through digital brand engagement platforms. Subsequently, using three independent variables, social-self, brand image and brand trust the study try to discuss the concept of co-creational enterprises as a nexus of co-creational digital platforms of engagements, and elaborate upon the organizational practice of brand love co-creation in a digitalized world. From the findings the study concludes with several implications for future brand research

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

What is the next chapter in the organized food retail industry in Portugal, up to 2030, and what are the strategic options that should be considered for strategy formulation? - Evolving supply chain management: internet of things

This project focus on the analysis of the organized food retail industry in Portugal, up to 2030. For this purpose, four scenarios were created using two critical uncertainties-shoppers’ e-commerce usage and producers’ direct-to-consumer adoption-and recommendations were developed. Moreover, the applications and impact that Internet of Things can have in supply chain management were considered for analysis, as this technology is evolving and already disrupting the way the supply chain operates. It is concluded that the key break throughs are on processes optimization, control of operations, communication across the whole supply chain and the information extracted throughout the full process

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.Corporate social responsibility, Supportive policies, Romania

Demand Supply Analysis for Eco-Sanitary Products in Surabaya

The water consumption in Surabaya is considered higher than Jakarta and Singapore. This situation could lead to water crisis in 2018. The use of eco-sanitary products (ESP) is one way to reduce water usage, thus delay the water crisis. However, up to now there is no any study addresses the implementation or the use of eco-sanitary products in the society. This study analyzes the demand and the supply side of ESP product in Surabaya city. Statistical model approach with logistic binary regression was used for analyzing of the influence factors in the demand side analysis by using sample of 440 households. Meanwhile, the willingness to change and to pay analysis in the demand side is using mathematical scoring and mode approach respectively. Data crosstabulation was used to process the data of the supply side analysis. The findings shows that there are only 14.3% from the total surveyed households which is categorized as eco-household. There are four factors identified that may influence the ESP usage, which are household income level, household spending, awareness to water crisis and ESP knowledge. In addition, only medium income level that do not influence the ESP usage. The willingness to change analysis results that there are three drivers for the people to change, which are sanitary product price, product impact on water savings and government subsidy. From the supply side survey, the market of faucets is ready to provide eco product to the customer because of the high availability of eco-faucets in the market. Most of the salesman has lack of knowledge about eco-sanitary product and the eco features on water saving is not the main concern for the selling strategy

Asian Multinationals in Africa: Information and strategy guide- Booklet One

CCC_05_africa_booklet1.pdf: 248 downloads, before Oct. 1, 2020

The United Kingdom market for fresh exotic fruit (ODNRI Bulletin No. 13)

This bulletin examines the nature and structure of the United Kingdom market for fresh exotic fruit. Its findings relate primarily to six exotic fruit- avocados, pineapples, mangoes, paw paws, lychees and passion fruit - which are assumed to be a representative cross section of exotics in general. The major determinants of the level of exotic fruit consumption are analysed. Particular attention is focused upon the influence of prices and incomes and an attempt is made to obtain estimates of price and income elasticities of demand. The marketing channels through which imported fruit passes between importation and retailing are described, and the nature and functions of firms involved at each marketing stage are examined. Price formation and the transmission of information through the marketing chain between retailers, wholesalers, importers and exporters are discussed. The overall objective of the study is to provide information which will assist developing country exporters in identifying profitable trading opportunities within the market, and give some guidance for the design of their production and marketing strategies such that foreign exchange earnings are maximized

Contemporary Research on Management and Business

This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship