DYNAMICS OF SUCCESS FOR MOBILE GAMES: THE CASE OF EARLY-STAGE STARTUPS

The competitive mobile app markets along with the lack of business experience of mobile app startups has created many challenges for startups in their efforts to create a viable business through developing and publishing apps. In this study, we collected data from 20 international mobile game startups that were working on their first commercial game with the aim to develop a successful game as the first step toward a successful business. Through a classic grounded theory methodology, we developed a theoretical model. Our model depicts how startups work with three requirements of visibility, quality and user engagement toward success while enhancing each and every one of the requirements through online and offline social interactions with various members of the mobile ecosystem. Our study contributes to the existing literature on mobile app development and the interactions of startups with the platform owner, users, and their games artefact, particularly by highlighting how the startups leverage the social aspects of mobile app platforms for success. It also contributes to the knowledge on business creation in startups through explaining the fundamental factors that early-stage mobile game startups consider in their work on mobile platforms to create a successful business

Immigrants and Billion Dollar Startups

Immigrants play a key role in creating new, fast-growing companies, as evidenced by the prevalence of foreignborn founders and key personnel in the nation's leading privately-held companies. Immigrants have started more than half (44 of 87) of America's startup companies valued at $1 billion dollars or more and are key members of management or product development teams in over 70 percent (62 of 87) of these companies. The research finds that among the billion dollar startup companies, immigrant founders have created an average of approximately 760 jobs per company in the United States. The collective value of the 44 immigrant-founded companies is$168 billion, which is close to half the value of the stock markets of Russia or Mexico.The research involved conducting interviews and gathering information on the 87 U.S. startup companies valued at over $1 billion (as of January 1, 2016) that have yet to become publicly traded on the U.S. stock market and are tracked by The Wall Street Journal and Dow Jones VentureSource. The companies, all privately-held and with the potential to become publicly traded on the stock market, are today each valued at$1 billion or more and have received venture capital (equity) financing

Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe present work project is a business model analysis of Mobitto. Mobitto is a Lisbon-based multi-sided platform that creates value by enabling direct interactions between two sides, namely businesses and consumers, through a mobile smartphone application. Businesses can advertise campaigns to consumers through the application. Purchases through the application are rewarded with loyalty points. Mobitto takes a 30% margin on the transactions of loyalty points. In order to create value, Mobitto needs to elaborate a strategy on how to attract both sides to the platform and on which side to focus first. Hence the question, how to solve the chicken-and-egg problem for Mobitto? Environmental factors and market trends are favorable for Mobitto’s value proposition. Competitive assessment confirms Mobitto’s innovativeness as no other player predominates the market for mobile loyalty applications. International benchmarks and operational analysis suggest, to focus Mobitto’s seeding strategy on the business side. Strategic objectives and correspondent KPIs are developed and integrated into an implementation and recommendations plan that puts the focus on merchant acquisition and customer service

Accelerators in Silicon Valley

In this book Silicon Valley expert Peter Ester describes how these 'schools of startup entrepreneurship' operate and how they empower startups. He interviewed over twenty Silicon Valley accelerators. They are analyzed in terms of mission, selection policy, technology focus, target groups, program features, funding, mentoring and training, and startup showcases. What can Europe and other regions and countries learn from how Silicon Valley accelerators help startups to become successful companies? This book gives the answer. Accelerators in Silicon Valley is a book for entrepreneurs, startup founders, policymakers, practitioners, scholars, and students who share a fascination for building the new startup economy

Spartan Daily, October 8, 2014

Volume 143, Issue 18https://scholarworks.sjsu.edu/spartandaily/1517/thumbnail.jp

An engineering approach to business model experimentation – an online investment research startup case study

Every organization needs a viable business model. Strikingly, most of current literature is focused on business model design, whereas there is almost no attention for business model validation and implementation and related business model experimentation. The goal of the research as described in this paper is to develop a business model engineering tool for supporting business model management as a continuous design, validation and implementation cycle. The tool is applied to an online investment research startup in roll out and market phase. This paper describes the research as performed in a case study setting by focusing on the design, implementation and evaluation of the business model engineering tool. We also analyze the actual implementation and usage of the business model tool by the online investment research startup by focusing on the most critical actions related to actual business model implementation – i.e. actions with so-called ‘Lollapalooza tendencies’

The expected impact of the payment services directive 2 in Portugal, at three levels: consumers, traditional banking and fintechs

The banking industry is significantly changing due to the shifting customers’ expectations, technology-driven innovations and crucial regulatory changes such as the revised Payments Services Directive (PSD2). As a result of PSD2, European banks need to share account information and payment initiations information with third-party providers, in order to increase integration, effectivity and competition on the European payment market. The purpose of this dissertation is to assess the expected impact of this regulatory change, at three different levels: consumers, banks and fintechs. Due to their distinct characteristics, each level was analysed in a different way: the consumers’ level through a quantitative analysis, with the use of questionnaires; the other two through a qualitative analysis, by conducting semi-structured interviews. Regarding consumers, it became clear that banks are highly trusted and that, although they are still unsure about the new services, the willingness to try them is considerably higher if the player is a financial institution. Banks believe that the trust consumers have in them is their major strength to cope with this change, and they are willing to go beyond the required compliance strategy and head towards an open banking approach. When compared to other European countries, they also highlighted that compliance is assured in an atypical way, due to SIBS’ intervention. Both banks and fintechs confirmed that, in order to achieve new business opportunities and overcome weaknesses, they are open to establish partnerships, reason why it is possible to state that there is a cooperation trend in the Portuguese market.A indústria bancária está a mudar significativamente devido a alterações nas expectativas dos clientes, à inovação inerente à tecnologia e a nova legislação, como a Diretiva dos Serviços de Pagamento revista (DSP2). Como resultado desta diretiva e com o objetivo de aumentar a integração, a eficiência e a competição no mercado europeu de pagamentos, os bancos passaram a ter que partilhar informação sobre contas e iniciação de pagamento com terceiros. Esta dissertação visa avaliar o impacto esperado desta diretiva a três níveis diferentes: consumidores, bancos e fintechs. Devido às suas características distintas, cada nível foi analisado de maneira diferente, nomeadamente: o nível do consumidor através de uma análise quantitativa, com questionários; os outros dois através de uma análise qualitativa, com entrevistas semiestruturadas. Em relação aos consumidores, ficou claro que existe uma grande confiança nos bancos e que, embora ainda estejam apreensivos em relação aos novos serviços, a recetividade em experimentá-los é consideravelmente maior se estes forem fornecidos por uma instituição financeira. Os bancos consideram que a confiança dos consumidores é o seu principal ponto forte para lidar com esta mudança e admitem ir além da estratégia de conformidade exigida. Comparativamente a outros países europeus, eles também destacaram que esta conformidade foi garantida de maneira atípica, devido à intervenção da SIBS. Tanto os bancos como as fintechs confirmaram que, para alcançar as oportunidades de negócios promovidas pela DSP2 e superar fragilidades atuais, estão abertos a estabelecer parcerias. Nesse sentido, é possível afirmar que há um clima de cooperação no mercado português