Customer-Based Brand Equity in Indonesia's Higher Education Institution

Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality, and brand loyalty. Research Design & Methods: This study used a research instrument questionnaire with a 5-point Likert scale. The research sample is 150 students of the Universitas Terbuka in Jayapura. The research hypotheses were tested using PLS-SEM with the SmartPLS version 3 as the supporting software. Findings: The results showed a causal order among the CBBE dimensions. Brand awareness has a positive and significant effect on perceived quality. The perceived quality has a positive and significant effect on brand loyalty, and brand awareness indirectly affects brand loyalty through perceived quality. This study cannot prove the moderating role of brand association on the relationship between brand awareness and perceived quality. Implications & Recommendations: This study provides implications and recommendations for the management of higher education institutions to create brand loyalty with a gradual process starting from developing a brand awareness strategy and then building positive perceived quality. Contribution & value Added: This study significantly extends the CBBE literature in the higher education institution sector, especially in Indonesia, which is still rarely studied. This study provides novelty by examining causal sequences and interactions on the CBBE dimensions

Proceedings of the 11th Toulon-Verona International Conference on Quality in Services

The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services

BIT BANG 5: Changing Global Landscapes - Role of Policy Making and Innovation Capability

Bit Bang – Changing Global Landscapes: Role of Policy Making and Innovation Capability was the fifth multidisciplinary postgraduate course for Aalto University doctoral students. A total of 24 students from five Aalto University Schools participated in this two-semester course. The course focused on global competition for leadership in innovation, policy-making, technology, and science and education. The fundamental objective of the Bit Bang courses is to teach the students teamwork, multidisciplinary collaboration and scenario building, as well as provide the students with global perspective, and industry and business foresight. In addition to normal class activities the students worked in six person teams to study local and global strategies to strive for success. This joint publication contains the final reports of the teamwork assignments. In the chapters the students seek answers to what makes the difference between the leaders and the followers. The topics include e.g. the potential of additive manufacturing for bringing manufacturing industries back to Western countries, the link between national higher education systems and innovation capability at the nation level, and changing governmental structures to better match contemporary challenges. The Bit Bang post graduate courses are organised by Aalto University’sMultidisciplinary Institute of Digitalisation and Energy (MIDE)

The making of a globally-recognised wine region: A case study of Ningxia, China : A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy at Lincoln University

Recent theorising about place-making – a key element of regional development and a core theoretical construct in the field of human geography – emphasises the need for researchers to adopt a relational perspective and a naturalistic methodology to understand how, through action and interactions, people create new economic spaces. Building on this literature, this study examines the implication of the commodification of place based on the global countryside and rural culture economy in the context of a wine region in China. The study interprets how local, regional and national actors and agencies in China are working in concert to create a globally-recognised wine region. The study’s location is Ningxia – a rural area with established vineyards and boutique winery clusters. The place-making process involves the local implementation of central government policies and initiatives designed to raise the region’s international profile as a place of high quality wine production and associated wine tourism opportunities for visitors. Throughout the process of commodifying place, this wine region is marked by evidence of global connectivity and flows but, at the same time, this study reveals that these global forces intersect with, and are modified by, local contingencies and specificities including political, economic, physical, cultural and technological elements. The political influences are mainly framed around the regional government and the government authority, the Administration of Development of Grape Industry of Ningxia (ADGIN), as well as regional policies and regulations from the central Chinese government. Economic influences are primarily recognised through financial transactions and capital investment, and marketing activities. The physical characteristics of the location are fundamental to any wine industry and, in this context, have been largely explained in terms of the physical elements of terroir, a French term, further reflecting the influence of the global in the local. Local cultural influences are manifest in the interpretation of the concept of terroir through a traditional Chinese culture and philosophy lens, so that the physical elements of terroir are influenced by local cultural elements. The technological forces discussed mainly relate to the adoption, at a local level, of technological knowledge and equipment in grape growing and wine production. Thus, global forces are interwoven with the local development of the wine industry, through industrial (capital investment), technical and cultural attributes, and new social relationships associated with wine originating beyond the regional level influence the development of a collective regional body. This study contributes to the conceptualisation of a relational sense of place in a particular Chinese wine region and the examination of the process of making a wine region by discussing the construction of a wine region from the perspective of key supply-side stakeholders; by understanding the role of Chinese political and cultural values in making a wine region; and by addressing the interaction of local and global forces in the locality. This study also contributes to the creation or interpretation of local terroir from local-global nexus by investigating a wine region with its specific features in the Chinese context. Finally, his study contributes to providing a reflection of the fact that the global-local nexus means that the emergence of a wine region is not uniform and that global factors and local/regional factors are manifest in different ways. These global-relational perspectives provide insights into how the Ningxia wine region can be perceived as a “newly differentiated global countryside”, being transformed by the interaction of global forces with extant local elements