A Novel K-Means Clustered Support Vector Machine Technique for Prediction of Consumer Decision-Making Behaviour

A greater number of consumers are using social networks to express their feedback about the level of service provided by hotels. Online reviews from patrons can be used as a forum to enhance the level of service of hotels. Customer reviews are indeed a reliable and dependable source that aid diners in determining the quality of their cuisine. It is critical to develop techniques for evaluating client feedback on hotel services. In order to accurately anticipate the consumers' decision-making behaviors based on hotel internet evaluations, this study proposes a novel K-Means Clustered Support Vector Machine (KMC+SVM) technique. Principal Component Analysis (PCA) is employed to determine the characteristics from the preprocessed data while the Min-Max normalization approach is used to standardize the raw data. The performance of the suggested technique is then evaluated and contrasted with a few other methods that are currently in use in terms of accuracy, sensitivity, RMSE, and MAE. The findings demonstrated that segmenting customers based on their online evaluations can accurately predict their choices and assist hotel management in establishing priorities for service quality enhancements

An overview of fuzzy multi-criteria decisionmaking methods in hospitality and tourism industries: bibliometrics, methodologies, applications and future directions

Stakeholders in hospitality and tourism industries are involved in many decision-making scenarios. Multi-criteria decision-making (MCDM) methods have been widely used in hospitality and tourism industries. Although some articles summarised the applications of MCDM models in hospitality and tourism industries, they ignored the fuzziness of individual cognition in an uncertain environment. In addition, these surveys lacked a comprehensive overview from the perspective of bibliometrics analysis and content analysis regarding the whole hospitality and tourism industries. To analyse the applications of fuzzy MCDM methods in hospitality and tourism industries and further explore future research directions, this article reviews 85 selected papers published from 1997 to 2022 regarding fuzzy MCDM models applied in hospitality and tourism industries. Through analysing the results of bibliometric analysis, methodologies and applications, we found that analytic hierarchy process (AHP) and TOPSIS methods are the most widely used MCDM methods, and tourism evaluation, hotel evaluation and selection, tourism destination evaluation and selection are the most attractive research issues in hospitality and tourism industries. Finally, future research directions are proposed from three aspects. This article provides insights for researchers and practitioners who have interest in fuzzy MCDM models in hospitality and tourism industries

Cargo company recommendation study based on probabilistic linguistic term set

The global economic structure is the main reason for changes in consumption habits and consumer behavior. Developing information technologies direct producers and consumers to e-commerce. Cargo services are an important link in the chain in the fast and effective operation of e-commerce. The growth in e-commerce has a driving force in the development of cargo services and cargo companies. Cargo companies can survive in global competition by being preferred by customers and increasing their number of customers. The change in the number of customers occurs by communicating the satisfaction or dissatisfaction with the cargo company to potential customers. This study deals with the preference levels of cargo companies serving in Turkey according to customer suggestions. The data obtained from the survey evaluations are processed and recommendation ranking calculations are made for cargo companies. Probabilistic Linguistic Term Sets (PLTS) are used to eliminate customer ambiguities in survey evaluations. Alternative cargo company recommendations are ranked based on the customers' past service experiences from cargo companies. Aras Cargo, MNG Cargo, PTT Cargo, Surat Cargo, UPS Cargo, Yurtiçi Cargo companies are evaluated according to price, personnel, speed, reliability and network attributes. The maximum deviation optimization method based on the Lagrangian function is used to calculate the weights of the cargo companies' attributes. The probabilistic linguistic cosine similarity method compares cargo companies pairwise under attributes and a similarity matrix is obtained for six cargo companies. The similarity matrix defines the alternative cargo company recommendation ranking based on customers' past experiences. UPS, SURAT and MNG cargo companies stand out as the most prioritized companies according to the evaluation results. The effects of attribute weights are observed by designing six different scenarios and it is observed that the differentiating attribute weights affect the recommendation ranking. Spearman correlation coefficient evaluation based on recommendation rankings indicates a high relationship between attributes.Publisher's Versio

A novel financial risk assessment model for companies based on heterogeneous information and aggregated historical data

The financial risk not only affects the development of the company itself, but also affects the economic development of the whole society; therefore, the financial risk assessment of company is an important part. At present, numerous methods of financial risk assessment have been researched by scholars. However, most of the extant methods neither integrated fuzzy sets with quantitative analysis, nor took into account the historical data of the past few years

Algebraic Structures of Neutrosophic Triplets, Neutrosophic Duplets, or Neutrosophic Multisets

Neutrosophy (1995) is a new branch of philosophy that studies triads of the form (, , ), where is an entity {i.e. element, concept, idea, theory, logical proposition, etc.}, is the opposite of , while is the neutral (or indeterminate) between them, i.e., neither nor .Based on neutrosophy, the neutrosophic triplets were founded, which have a similar form (x, neut(x), anti(x)), that satisfy several axioms, for each element x in a given set.This collective book presents original research papers by many neutrosophic researchers from around the world, that report on the state-of-the-art and recent advancements of neutrosophic triplets, neutrosophic duplets, neutrosophic multisets and their algebraic structures – that have been defined recently in 2016 but have gained interest from world researchers. Connections between classical algebraic structures and neutrosophic triplet / duplet / multiset structures are also studied. And numerous neutrosophic applications in various fields, such as: multi-criteria decision making, image segmentation, medical diagnosis, fault diagnosis, clustering data, neutrosophic probability, human resource management, strategic planning, forecasting model, multi-granulation, supplier selection problems, typhoon disaster evaluation, skin lesson detection, mining algorithm for big data analysis, etc

An integrated picture fuzzy ANP-TODIM multi-criteria decision-making approach for tourism attraction recommendation

In this paper, the picture fuzzy score and accuracy function are first defined. Then, a corresponding comparative method between two picture fuzzy numbers (PFNs) is developed. Next, a novel normalized picture fuzzy distance measure between two PFNs is disclosed, and part of the characteristics of the proposed distance measure are discussed. Afterwards, on the basis of the analytic network process (ANP) and an Acronym in Portuguese of Interactive and Multi-Criteria Decision-Making (TODIM) methods, an integrated ANP-TODIM approach is developed to resolve multi-criteria decision-making (MCDM) where the weights of the criteria are fully unknown. We use ANP approach to decide the weights of criteria on the basis of expert mean assessment method, and TODIM is utilized to obtain the ranking of alternatives. Finally, an illustrative example of an optimal tourism attraction recommendation is provided to testify applicability of the developed decision-making method and prove that its results are effective and reasonable. First published online 3 December 201

Service quality in airport hotel chains through the lens of online reviewers

Airport hotel chains target the specific and important segment of accommodation near airports, thus benefiting from travelers seeking to stay near an airport. This study addresses service quality by analyzing TripAdvisor online reviews over units from both a high-end and a low-end chain in five European cities (Amsterdam, Brussels, Frankfurt, London, Paris). Using text mining and topic modeling, ten heat matrices were drawn (one per unit) to summarize the main services characterizing the computed topics. Seven hypotheses grounded on existing literature were tested, from which some interesting findings emerged (e.g., related to transfer services, staff, food and beverage, cleanliness, and punctuality). This study contributes to the standardization versus adaptation debate by unveiling a globalized strategy in staff management and breakfast services, while bar services adopt a localized strategy. Transportation services, while not offered by the hotels, are frequently mentioned, which signals hoteliers to interact with local authorities to improve accessibilities.info:eu-repo/semantics/acceptedVersio