430 research outputs found

    Revolutionizing the supermarket experience : the effect of real time promotions on coupon conversion and brand equity

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    Retailers face a complex task in designing promotional strategies in today’s business environment and, since Millennials will revolutionize consumer marketing, it is critical for companies to succeed in attracting them in order to thrive. As consumers shop while using their smartphone, there is an opportunity window for retailers to easily attract them, by sending push notifications with Real Time Promotions to their smartphones. Hence, the main purpose of this dissertation is to understand whether having Real Time Promotions, in the form of digital coupons, increases coupon redemption and retailer’s brand equity. It also aims to understand if the form in which the coupon is presented, either percentage or cents-off, influences its usage by consumers. Additionally, it will allow us to see if there is a specific consumer profile who will value the most these promotions. For this matter, an online experimental study and seven in-depth interviews were made to reach insightful information. The main conclusions taken from the present study indicate that RTP may increase coupon redemption since coupons are delivered in the store and available for a short time period, signalling time urgency. Regarding the coupon face value, being framed in percentage-off (vs. cents-off) increases coupon redemption for both low-priced and high-priced products, in a supermarket context. Moreover, the implementation of Real Time Promotions enhances retailer’s Brand Equity and these promotions were found to be more relevant for younger consumers.Os retalhistas enfrentam uma tarefa complexa ao desenvolver estratégias promocionais no atual ambiente de negócios e, uma vez que os Millennials irão revolucionar o marketing de consumo, é fundamental que as empresas consigam atraí-los para prosperar. Uma vez que os consumidores utilizam o telemóvel enquanto fazem compras, existe uma oportunidade para os retalhistas os atraírem facilmente enviando notificações com promoções em tempo real para os seus smartphones. Assim, o objetivo principal desta dissertação é perceber se as Promoções em Tempo Real, na forma de vales de desconto digitais, aumentam a redenção dos mesmos e a brand equity do retalhista. Este estudo pretende também investigar se a forma em que o cupão é apresentado, quer em percentagem ou dinheiro, influencia o seu uso pelos consumidores e se existe um perfil específico do consumidor que valorize mais estas promoções. Com este propósito, um questionário on-line e sete entrevistas foram feitas para obter informações mais detalhadas. As principais conclusões do presente estudo indicam que as Promoções em Tempo Real podem aumentar o uso de vales de desconto, uma vez que são entregues em loja e estão disponíveis por um período limitado de tempo, criando pressão no consumidor. Verificou-se também que os cupões em percentagem, em vez de euros, têm um resgate maior tanto para produtos mais baratos como para os produtos mais caros. Além disso, a implementação destas promoções aumenta a brand equity do retalhista e é mais relevante para os consumidores mais jovens

    Investigating the Use of M-Health for Learning and Clinical Training by Medical Students in Ghana

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    There is a challenge with healthcare access in most developing countries. With the high rate of mobile technology penetration in these countries, there is a strong belief that mobile technology can help address this and other health system and education challenges. This study investigated how clinical year medical students in Ghana used m-health and with what outcomes. This was a mixed-methods study to assess what technologies students used, what the impact of use was, what enablers and barriers they encountered, what factors explained m-health adoption and what the attitudes of students, staff and faculty members were towards m-health use. The study was conducted in four out of five medical schools in Ghana with clinical year students, namely, Kwame Nkrumah University of Science and Technology School of Medical Sciences (KNUST-SMS), University of Cape Coast School of Medical Sciences (UCC-SMS), University of Development Studies School of Medicine and Health Sciences (UDS-SMHS) and University of Ghana School of Medicine and Dentistry (UG-SMD). Online and paper questionnaires were distributed to 828 students and 291 questionnaires were returned. Questionnaires from dental students at UG-SMD (n = 5) were excluded from the analysis.Two focus group discussions were held involving seven students while three students, seven faculty members and five staff were interviewed. Qualitative data were analyzed using thematic analysis. Only one student did not own a mobile device. About 78% of students reported using m-health at some point during their medical education. The most popular devices used by students were laptop computers (90.8%), smartphones (66.2%), cellular phones (46.6%) and tablets (44.1%). Over 84% of the students owned Android devices, while 21% owned iPhones and iPads. Majority of students owned three devices or less. Students used mobile technologies in ways that suited their learning needs and contexts. M-health helped students to participate better in lessons and improve their knowledge, skills and efficiency in various contexts. The main drawbacks of m-health use were distraction and time wasting, difficulty in determining credibility of some online information and the risk of using these technologies inappropriately around patients and during assessments. The main facilitating conditions for m-health use were availability, quality and reliability of technological services, technical support, security, price value, technology competence and training, portability, task and goal fit, social influence and organizational factors. Habit and Hedonic Motivation were the only significant factors that explained intention to use m-health and actual m-health use respectively in the UTAUT2 model, in the presence of age, gender and experience. Students, staff and faculty members were open to using m-health in teaching and learning, although they recommended regulation of use through policies and guidelines to ensure effective teaching and learning and ethical m-health use. Considering the benefits offered by m-health, the study encourages medical schools in Ghana to explore mobile learning with the possibility of incorporating it into their curricula. This should be accompanied by development of policies and guidelines to spell out how mobile technologies should be used in order to mitigate most of the drawbacks identified. This study contributed empirical evidence from the Ghanaian context regarding m-health adoption and use in medical education. This evidence will contribute to theory regarding benefits, drawbacks, facilitating conditions and factors that influence m-health adoption among medical students in a developing country context. Understanding how medical students use mobile technology in learning will be useful in planning how m-health can be incorporated into their curricula. It will also help in informing development and deployment of m-health in healthcare in contexts similar to Ghana

    Cam teach and prosper? EFL teachers’ attitudes, well-being, and coping strategies in an online setting

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    The global Covid-19 pandemic led to the turn toward online learning and the need to adapt to new ways of English foreign language (EFL) teaching. This mixed-methods research aimed to examine teacher attitudes, well-being, and coping strategies related to online EFL teaching. The results indicated that Croatian EFL teachers had a positive attitude toward online teaching and acknowledged the importance of being digitally competent. EFL teachers were unsure about their ability to deal with online teaching and indicated their need to improve their IT skills. They revealed more negative than positive responses regarding their well-being and showed that they tried to actively cope during the pandemic. Results also showed better coping strategies among female teachers

    Sustainability, Digital Transformation and Fintech: The New Challenges of the Banking Industry

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    In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking institutions that can address these emerging challenges and opportunities to effectively balance long-term goals with short-term performance pressures could be aptly rewarded. This book comprises a selection of papers addressing some of these relevant issues concerning the current challenges and opportunities for international banking institutions. Papers in this collection focus on the digital transformation of the banking industry and its effect on sustainability, the emergence of new competitors such as FinTech companies, the role of mobile banking in the industry, the connections between sustainability and financial performance, and other general sustainability and corporate social responsibility (CSR) topics related to the banking industry. The book is a Special Issue of the MDPI journal Sustainability, which has been sponsored by the Santander Financial Institute (SANFI), a Spanish research and training institution created as a collaboration between Santander Bank and the University of Cantabria. SANFI works to identify, develop, support, and promote knowledge, study, talent, and innovation in the financial sector

    European tourist perspective on destination satisfaction: a business analytics approach

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    For many years that tourism information has been collected and stored, allowing increased interest in the data mining (DM) areas. This leads to a need of research and discovery of new patterns to develop automated procedures to improve the tourism knowledge management. The relationship between the tourist characteristics and preferences and the tourist satisfaction was never studied in order to provide useful knowledge to the tourism industry. Therefore, there was the need to investigate the explanatory factors of the tourist satisfaction with the destination to allow the tourism companies to define the correct assumptions about a certain travel. This dissertation used the data from Flash Eurobarometer 414 “Preferences of Europeans towards tourism 2015” with data from the 28 countries of the European Union (EU). A predictive model was obtained for the tourist satisfaction, through the discovery of existing patterns in the process of the tourist travel, using DM techniques on the data referred above. The definition of an explanatory model allowed to obtain useful knowledge for tourism agencies, enabling the development of marketing strategies according to the tourist profile and ensuring development of promotional messages for products and experiences, ensuring that correct assumptions are made about their customers.Desde há muito tempo que é recolhida e armazenada informação sobre turismo, permitindo captar o interesse das áreas de data mining (DM). Consequentemente, surgiu a necessidade de pesquisa e descoberta de novos padrões para desenvolver procedimentos automatizados, de forma a melhorar a gestão deste tipo de informação. A relação entre as características do turista, as suas preferências e a satisfação nunca foram estudadas extensivamente de forma a criar conhecimento útil para a indústria do turismo. Desta forma, havia a necessidade de investigar e estudar os fatores explicativos da satisfação do turista com o destino, para que seja possível às empresas de turismo traçar o perfil de turista adequado e transmitir as campanhas de marketing de forma assertiva e eficiente. Nesta dissertação foram utilizados os dados do Flash Eurobarometer 414 “Preferences of Europeans towards tourism 2015”, que contém dados dos 28 países da União Europeia. Através da descoberta de padrões existentes no processo de viagem do turista, utilizando técnicas de DM sobre os dados acima referidos, foi possível obter um modelo preditivo para a satisfação do turista. A definição de um modelo explicativo permitiu obter conhecimento útil para as empresas de turismo, facilitando o desenvolvimento de estratégias de marketing de acordo com o perfil do turista e de mensagens promocionais para produtos e experiências, garantindo que são definidos pressupostos adequados para os seus clientes

    The First 25 Years of the Bled eConference: Themes and Impacts

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    The Bled eConference is the longest-running themed conference associated with the Information Systems discipline. The focus throughout its first quarter-century has been the application of electronic tools, migrating progressively from Electronic Data Interchange (EDI) via Inter-Organisational Systems (IOS) and eCommerce to encompass all aspects of the use of networking facilities in industry and government, and more recently by individuals, groups and society as a whole. This paper reports on an examination of the conference titles and of the titles and abstracts of the 773 refereed papers published in the Proceedings since 1995. This identified a long and strong focus on categories of electronic business and corporate perspectives, which has broadened in recent years to encompass the democratic, the social and the personal. The conference\u27s extend well beyond the papers and their thousands of citations and tens of thousands of downloads. Other impacts have included innovative forms of support for the development of large numbers of graduate students, and the many international research collaborations that have been conceived and developed in a beautiful lake-side setting in Slovenia

    Cross-border tourism and the emerging nation: taxonomy of the ignored shopper

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    The growth in Laos’ economy has been increasingly important in terms of consumption and tourism within Thailand. Currently, however, few studies have attempted to develop a marketing strategy for regional retailers in this emerging nation. This research is concerned with developing an appropriate marketing strategy that balances supply and demand within this regional market. Given that marketing relies heavily on understanding consumer behaviour, the objectives of this study are, first, to develop a cross-border shopper taxonomy in a regional market using benefit segmentation. In order to develop this marketing strategy, the research identified consumer expectations in order to explore how to achieve a competitive advantage that matches consumer needs with the available supplies. This cross-border shopping taxonomy provides a starting point for a holistic evaluation that will assist retailers in making marketing decisions. The study then attempts to understand the current market situations and marketing in practice from the perspective of suppliers. After assessing the correspondence between demand and supply, recommendations on strategic marketing are offered to Thai retailers at the end of the investigation. This study employed both quantitative and qualitative research methods, with 337 questionnaires and seven in-depth interviews. The survey was conducted in Thailand between December 2013 and January 2014. The data were collected from three provinces in the northeast region of Thailand that share a border with Laos: Nongkhai, Mukdahan and Nakorn Phanom. These provinces have high potential in respect to both tourism and retail developments. In addition, the seven interviewees with retailers and policy planners examined the implementation of market segmentation and marketing strategies. The data from the interviews was interpreted and compared with the quantitative data in order to investigate the correspondence between supply and demand. In order to classify cross-border shoppers, the major statistical analyses used were EFA and cluster analysis based on benefits sought. Segments were profiled with travel behaviour, shopping behaviour and demographic variables. ANOVA and MANOVA were employed to test differences between groups. After that, the research explored expectations through the Importance-Performance Analysis (IPA) in order to identify priorities for developing a competitive advantage. The results show that cross-border shoppers in the regional markets of Thailand consist of four segments: the Enthusiastic shoppers, the Leisure-tourist shoppers, the Product-focused shoppers and the Practical shoppers. These segments relate to the benefits sought, and correlate with different demographic variables, shopping activities and consumption patterns. Moreover, they have different expectations towards place attributes which are important for designing a marketing strategy that is suitable to each segment. Unfortunately, the interviewees from the supply side provided less marketing response to the cross-border tourist marketing. The implications of the findings are, first, that benefit segmentation is associated with demographic variables, shopping activities and expenditures. In addition, the evidence suggests some misunderstandings on the part of suppliers in respect to cross-border demand. The evaluation of demand and supply contributed recommendations for the design and management of effective marketing strategies for cross-border shoppers in this emerging nation

    Motivations Associated with Food Choices and Eating Practices

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    This book is generally focused on food choice and which factors are associated with the decisions that define people’s eating behaviour. These factor are highly variable and include influences from the surrounding environment as well as the individual characteristics of each person. The book includes a number of chapters that address these issues from different points of view. Some explore the psychology of food choices or the cultural aspects and tradition, as well as the influence of surrounding contexts. Others focus on the role of lifestyle on eating practices and health motivations, but also the food marketing and the sensory aspects of food, as a way to incentive consumption. Finally, sustainability concerns and environmental impacts can also shape and help change people’s food choices.Within the chapters gathered on this book you will find key topics that apply to everyday food choices or that can help target food consumption goals towards better health, more sustainable food chains and happier life styles
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