Walking the talk : an investigation of the pedagogical practices and discourses of an international broadcasting organisation : a thesis presented in partial fulfilment of the requirements for the degree of Master of Education in Adult Education, Massey University, Manawatu, New Zealand

Increasingly our knowledge of the world around us comes from the media, mediated by professional broadcasters. As the education and training of broadcasters has progressively become associated with educational institutions there has been more theorising about what broadcasters should know and how they should be educated, however the actual educational and training practices of broadcasting organisations remains under researched and under theorised. This research looks at the educational and training practices of an international broadcasting organisation and how they are sustained by the organisational ethos through a series of interviews with people directly involved in the organisation‟s training practices and an examination of a selection of the organisation‟s promotional and policy documents. From this comes a picture of an organisation committed to excellence and also a vision of broadcasting as an emancipatory activity. This commitment and vision is reflected in its inhouse training practices and also its media development work. The interviews with trainers, project managers, administrators and researchers reveal broadcasters who are pragmatic idealists and reflective practitioners and whose passion and commitment to the transformative powers of education and training are undeniable

Outsourcing information systems: Drawing lessons from a banking case study

Financial and costs benefits are often put forward as the reasons why organisations decide to outsource. Emerging patterns and trends indicate that today’s outsourcing decisions are often motivated by factors other than cost. Thus, the decision-making process is more complex than it may at first appear. This paper presents findings from a case study from an organisation in the UK banking sector that was motivated to outsource aspects of its information technology/information system (IT/IS). The underlying motives and decision-making process that influenced the bank outsource its IT/IS are presented and discussed. Findings from the case study suggest political perspectives, as well as human and organisational issues influenced the bank’s strategic decision-making to outsource certain aspects of its business. An examination of the case study findings suggests that cost alone is not always responsible for decisions to outsource, as it was found the bank’s outsourcing decision was driven by a series of complex, interrelated motives in a bid to reduce the risks and uncertainties of managing its own technology. Considering the complex nature of the outsourcing process a frame of reference that can be used to assist managers with their decision to outsource IT/IS is propagated. The case study is used to present an organisation’s experiences as to how and why it decided to outsource its IS and thus offers a learning opportunity for other organisations facing similar difficulties. In addition, the case study findings highlight the need to focus greater attention on discriminating between the short and long-term consequences of IT/IS decision-makin

Information Technology Trends: Impact on Hotel Corporations

Hospitality organizations are embracing technology in all its aspects to ensure that they can effectively compete in today\u27s market The author cites the results of a survey of corporate executives designed to assess how technology is affecting their organizations

Content marketing model for leading web content management

This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content creation, promotion and distribution, and content marketing progress assessment were identified and classified in detail. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leads. We constructed and described the content marketing model elaborated for effective web content management that can be useful for those companies that start to consider employing content marketing strategy for achieving business goals and increasing a leadership position

Biometrics for Hospitality and Tourism: A New Wave of Information Technology

The technologies that empower biometrics have been around for a number of years, but until recently these technologies have been viewed as exotic. In the not too distant future biometrics will be used to regulate internal processes and to improve services in the hospitality and tourism industries. This paper provides an understanding of the current use of biometrics in general and its practical value for the future in hospitality and tourism. The study presents a review of current practices of biometrics with special reference to the hospitality and tourism businesses, addresses key issues imposed by this technology, and identifies business and marketing implications for these industries

Locking Out the Mother Corp: Nationalism and Popular Imaginings of Public Service Broadcasting in the Print News Media

Early promoters of public-service broadcasting (PSB) in Canada emphasized its democratic and nationalist merit. Of these twin pillars, only nationalism appears to still be standing. In this article, the author surveys the vision of PSB that emerged in the national English-language print media during the 2005 CBC/Radio-Canada lockout and suggests that our peculiar brand of multicultural nationalism (which underestimates the divisions within civil society) has subsumed democratic values. Yet, she argues democratic principles—particularly those of access, participation, and publicness—are critically important to defending the relevance of PSB in the current environment of seemingly endless media choices and borderless technology

Differential Impacts of Information Technology Services in the Korean Hotel Industry: A Study of Management Perceptions

Successful introduction of information technology applications in various operations of hotel management is vital to most service firms. In recent decades, technologies of information, automation, and communication are increasingly recognized as essential components of a hotel company’s strategic plan. In this study, 62 super-deluxe hotels (5 star), deluxe hotels (4 star), and tourist hotels (3 star) in Korea are examined for differences in the impact of information technology services on guest’ satisfaction, guest convenience, and operational efficiency. The findings generally suggest that the impacts of information technology-enhanced services vary according to the category of hotels in Korea. The results of the study are expected to assist managers in the selections and implementation of information technology systems in their hotel