Hybrid group recommendations for a travel service

Recommendation techniques have proven their usefulness as a tool to cope with the information overload problem in many classical domains such as movies, books, and music. Additional challenges for recommender systems emerge in the domain of tourism such as acquiring metadata and feedback, the sparsity of the rating matrix, user constraints, and the fact that traveling is often a group activity. This paper proposes a recommender system that offers personalized recommendations for travel destinations to individuals and groups. These recommendations are based on the users' rating profile, personal interests, and specific demands for their next destination. The recommendation algorithm is a hybrid approach combining a content-based, collaborative filtering, and knowledge-based solution. For groups of users, such as families or friends, individual recommendations are aggregated into group recommendations, with an additional opportunity for users to give feedback on these group recommendations. A group of test users evaluated the recommender system using a prototype web application. The results prove the usefulness of individual and group recommendations and show that users prefer the hybrid algorithm over each individual technique. This paper demonstrates the added value of various recommendation algorithms in terms of different quality aspects, compared to an unpersonalized list of the most-popular destinations

Trust beyond reputation: A computational trust model based on stereotypes

Models of computational trust support users in taking decisions. They are commonly used to guide users' judgements in online auction sites; or to determine quality of contributions in Web 2.0 sites. However, most existing systems require historical information about the past behavior of the specific agent being judged. In contrast, in real life, to anticipate and to predict a stranger's actions in absence of the knowledge of such behavioral history, we often use our "instinct"- essentially stereotypes developed from our past interactions with other "similar" persons. In this paper, we propose StereoTrust, a computational trust model inspired by stereotypes as used in real-life. A stereotype contains certain features of agents and an expected outcome of the transaction. When facing a stranger, an agent derives its trust by aggregating stereotypes matching the stranger's profile. Since stereotypes are formed locally, recommendations stem from the trustor's own personal experiences and perspective. Historical behavioral information, when available, can be used to refine the analysis. According to our experiments using Epinions.com dataset, StereoTrust compares favorably with existing trust models that use different kinds of information and more complete historical information

On Optimal and Fair Service Allocation in Mobile Cloud Computing

This paper studies the optimal and fair service allocation for a variety of mobile applications (single or group and collaborative mobile applications) in mobile cloud computing. We exploit the observation that using tiered clouds, i.e. clouds at multiple levels (local and public) can increase the performance and scalability of mobile applications. We proposed a novel framework to model mobile applications as a location-time workflows (LTW) of tasks; here users mobility patterns are translated to mobile service usage patterns. We show that an optimal mapping of LTWs to tiered cloud resources considering multiple QoS goals such application delay, device power consumption and user cost/price is an NP-hard problem for both single and group-based applications. We propose an efficient heuristic algorithm called MuSIC that is able to perform well (73% of optimal, 30% better than simple strategies), and scale well to a large number of users while ensuring high mobile application QoS. We evaluate MuSIC and the 2-tier mobile cloud approach via implementation (on real world clouds) and extensive simulations using rich mobile applications like intensive signal processing, video streaming and multimedia file sharing applications. Our experimental and simulation results indicate that MuSIC supports scalable operation (100+ concurrent users executing complex workflows) while improving QoS. We observe about 25% lower delays and power (under fixed price constraints) and about 35% decrease in price (considering fixed delay) in comparison to only using the public cloud. Our studies also show that MuSIC performs quite well under different mobility patterns, e.g. random waypoint and Manhattan models

Analysis and evaluation of SafeDroid v2.0, a framework for detecting malicious Android applications

Android smartphones have become a vital component of the daily routine of millions of people, running a plethora of applications available in the official and alternative marketplaces. Although there are many security mechanisms to scan and filter malicious applications, malware is still able to reach the devices of many end-users. In this paper, we introduce the SafeDroid v2.0 framework, that is a flexible, robust, and versatile open-source solution for statically analysing Android applications, based on machine learning techniques. The main goal of our work, besides the automated production of fully sufficient prediction and classification models in terms of maximum accuracy scores and minimum negative errors, is to offer an out-of-the-box framework that can be employed by the Android security researchers to efficiently experiment to find effective solutions: the SafeDroid v2.0 framework makes it possible to test many different combinations of machine learning classifiers, with a high degree of freedom and flexibility in the choice of features to consider, such as dataset balance and dataset selection. The framework also provides a server, for generating experiment reports, and an Android application, for the verification of the produced models in real-life scenarios. An extensive campaign of experiments is also presented to show how it is possible to efficiently find competitive solutions: the results of our experiments confirm that SafeDroid v2.0 can reach very good performances, even with highly unbalanced dataset inputs and always with a very limited overhead

Personality in Computational Advertising: A Benchmark

In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

Mercury: using the QuPreSS reference model to evaluate predictive services

Nowadays, lots of service providers offer predictive services that show in advance a condition or occurrence about the future. As a consequence, it becomes necessary for service customers to select the predictive service that best satisfies their needs. The QuPreSS reference model provides a standard solution for the selection of predictive services based on the quality of their predictions. QuPreSS has been designed to be applicable in any predictive domain (e.g., weather forecasting, economics, and medicine). This paper presents Mercury, a tool based on the QuPreSS reference model and customized to the weather forecast domain. Mercury measures weather predictive services' quality, and automates the context-dependent selection of the most accurate predictive service to satisfy a customer query. To do so, candidate predictive services are monitored so that their predictions can be eventually compared to real observations obtained from a trusted source. Mercury is a proof-of-concept of QuPreSS that aims to show that the selection of predictive services can be driven by the quality of their predictions. Throughout the paper, we show how Mercury was built from the QuPreSS reference model and how it can be installed and used.Peer ReviewedPostprint (author's final draft

Evolution of Ego-networks in Social Media with Link Recommendations

Ego-networks are fundamental structures in social graphs, yet the process of their evolution is still widely unexplored. In an online context, a key question is how link recommender systems may skew the growth of these networks, possibly restraining diversity. To shed light on this matter, we analyze the complete temporal evolution of 170M ego-networks extracted from Flickr and Tumblr, comparing links that are created spontaneously with those that have been algorithmically recommended. We find that the evolution of ego-networks is bursty, community-driven, and characterized by subsequent phases of explosive diameter increase, slight shrinking, and stabilization. Recommendations favor popular and well-connected nodes, limiting the diameter expansion. With a matching experiment aimed at detecting causal relationships from observational data, we find that the bias introduced by the recommendations fosters global diversity in the process of neighbor selection. Last, with two link prediction experiments, we show how insights from our analysis can be used to improve the effectiveness of social recommender systems.Comment: Proceedings of the 10th ACM International Conference on Web Search and Data Mining (WSDM 2017), Cambridge, UK. 10 pages, 16 figures, 1 tabl

Pyramid: Enhancing Selectivity in Big Data Protection with Count Featurization

Protecting vast quantities of data poses a daunting challenge for the growing number of organizations that collect, stockpile, and monetize it. The ability to distinguish data that is actually needed from data collected "just in case" would help these organizations to limit the latter's exposure to attack. A natural approach might be to monitor data use and retain only the working-set of in-use data in accessible storage; unused data can be evicted to a highly protected store. However, many of today's big data applications rely on machine learning (ML) workloads that are periodically retrained by accessing, and thus exposing to attack, the entire data store. Training set minimization methods, such as count featurization, are often used to limit the data needed to train ML workloads to improve performance or scalability. We present Pyramid, a limited-exposure data management system that builds upon count featurization to enhance data protection. As such, Pyramid uniquely introduces both the idea and proof-of-concept for leveraging training set minimization methods to instill rigor and selectivity into big data management. We integrated Pyramid into Spark Velox, a framework for ML-based targeting and personalization. We evaluate it on three applications and show that Pyramid approaches state-of-the-art models while training on less than 1% of the raw data