You are What you Eat (and Drink): Identifying Cultural Boundaries by Analyzing Food & Drink Habits in Foursquare

Food and drink are two of the most basic needs of human beings. However, as society evolved, food and drink became also a strong cultural aspect, being able to describe strong differences among people. Traditional methods used to analyze cross-cultural differences are mainly based on surveys and, for this reason, they are very difficult to represent a significant statistical sample at a global scale. In this paper, we propose a new methodology to identify cultural boundaries and similarities across populations at different scales based on the analysis of Foursquare check-ins. This approach might be useful not only for economic purposes, but also to support existing and novel marketing and social applications. Our methodology consists of the following steps. First, we map food and drink related check-ins extracted from Foursquare into users' cultural preferences. Second, we identify particular individual preferences, such as the taste for a certain type of food or drink, e.g., pizza or sake, as well as temporal habits, such as the time and day of the week when an individual goes to a restaurant or a bar. Third, we show how to analyze this information to assess the cultural distance between two countries, cities or even areas of a city. Fourth, we apply a simple clustering technique, using this cultural distance measure, to draw cultural boundaries across countries, cities and regions.Comment: 10 pages, 10 figures, 1 table. Proceedings of 8th AAAI Intl. Conf. on Weblogs and Social Media (ICWSM 2014

Potential mass surveillance and privacy violations in proximity-based social applications

Proximity-based social applications let users interact with people that are currently close to them, by revealing some information about their preferences and whereabouts. This information is acquired through passive geo-localisation and used to build a sense of serendipitous discovery of people, places and interests. Unfortunately, while this class of applications opens different interactions possibilities for people in urban settings, obtaining access to certain identity information could lead a possible privacy attacker to identify and follow a user in their movements in a specific period of time. The same information shared through the platform could also help an attacker to link the victim's online profiles to physical identities. We analyse a set of popular dating application that shares users relative distances within a certain radius and show how, by using the information shared on these platforms, it is possible to formalise a multilateration attack, able to identify the user actual position. The same attack can also be used to follow a user in all their movements within a certain period of time, therefore identifying their habits and Points of Interest across the city. Furthermore we introduce a social attack which uses common Facebook likes to profile a person and finally identify their real identity