Hybrid recommender systems for personalized government-to-business e-services

University of Technology, Sydney. Faculty of Engineering and Information Technology.As e-Governments around the world face growing pressures to improve the quality of service delivery and become more efficient and cost-effective, their initiatives currently focus on providing users with a seamless service delivery experience. Webbased technologies offer governments more efficient and effective means than traditional physical channels to provide high quality e-Service delivery to their users, which include citizens and businesses. Government-to-Business (G2B) e-Services involve information distribution, transactions, and interactions with businesses m varying ways via e-Government websites and portals. The G2B e-Services aim to reduce burdens on businesses and to provide effective and efficient access to information for business users. One of the most important e-Services of G2B is the promotion of local businesses goods and services to consumers (i.e., local and overseas businesses) by providing on line business directories. However, with the rapid growth of information and unreliable search facilities, busine s users, who are seeking 'one-to-one' e-Services from government in highly competitive markets, struggle with online business directories and increasingly find it difficult to locate business pa1tners according to their needs and interests. How, then, can business users be provided with inforn1ation and services specific to their needs, rather than an undifferentiated mass of information? An effective solution proposed in this research is the development of personalized G2B e-Services using recommender systems. It is worth mentioning that the adoption of recommender systems in the context of e- Government to provide personalized services has received very limited attention in the literature. Recommender systems aim to suggest the right items (products, services or information) that best match the needs and interests of particular users based on their explicit and implicit preferences. In current recommender systems, the Collaborative Filtering (CF) approaches are the most popular and widely adopted recommendation approaches. Regardless of the success of CF-based approaches in various recommendation applications, they still suffer from data uncertainty, data sparsity, cold-start item and cold-start user problems, resulting in poor recommendation accuracy and reduced coverage. An effective solution proposed in this research to alleviate such problems is the development of hybrid and fusion-based recommendation algorithms that exploit and incorporate additional knowledge about users and items. Such knowledge can be extracted from either the users ' trust social network or the items' semantic domain knowledge. This research explores the adoption of recommender systems m an e- Govemment context for the provision of personalized G2B e-Services. Accordingly, a G2B recommendation framework for providing personalized G2B e-Services (particularly personalized business partner recommendations) for Small-to-Medium Businesses (SMBs) is proposed. Novel hybrid and fusion-based recommendation models and algorithms are also proposed and developed to overcome the limitations of existing CF-based recommendation approaches. Experimental results on real datasets show that our proposed recommendation algorithms significantly outperfmm existing recommendation algorithms in terms of recommendation accuracy and coverage when dealing with data sparsity, cold-start item and cold-start user limitations inherent in CF-based recommendation approaches

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502

A Fuzzy Tree Matching-Based Personalized E-Learning Recommender System

© 1993-2012 IEEE. The rapid development of e-learning systems provides learners with great opportunities to access learning activities online, and this greatly supports and enhances the learning practices. However, an issue reduces the success of application of e-learning systems; too many learning activities (such as various leaning materials, subjects, and learning resources) are emerging in an e-learning system, making it difficult for individual learners to select proper activities for their particular situations/requirements because there is no personalized service function. Recommender systems, which aim to provide personalized recommendations for products or services, can be used to solve this issue. However, e-learning systems need to be able to handle certain special requirements: 1) leaning activities and learners' profiles often present tree structures; 2) learning activities contain vague and uncertain data, such as the uncertain categories that the learning activities belong to; 3) there are pedagogical issues, such as the precedence relations between learning activities. To deal with the three requirements, this study first proposes a fuzzy tree-structured learning activity model, and a learner profile model to comprehensively describe the complex learning activities and learner profiles. In the two models, fuzzy category trees and related similarity measures are presented to infer the semantic relations between learning activities or learner requirements. Since it is impossible to have two completely same trees, in practice, a fuzzy tree matching method is carefully discussed. A fuzzy tree matching-based hybrid learning activity recommendation approach is then developed. This approach takes advantage of both the knowledge-based and collaborative filtering-based recommendation approaches, and considers both the semantic and collaborative filtering similarities between learners. Finally, an e-learning recommender system prototype is well designed and developed based on the proposed models and recommendation approach. Experiments are done to evaluate the proposed recommendation approach, and the experimental results demonstrate the good accuracy performance of the proposed approach. A comprehensive case study about learning activity recommendation further demonstrates the effectiveness of the fuzzy tree matching-based personalized e-learning recommender system in practice

A semantic enhanced hybrid recommendation approach: A case study of e-Government tourism service recommendation system

© 2015 Elsevier B.V.All rights reserved. Recommender systems are effectively used as a personalized information filtering technology to automatically predict and identify a set of interesting items on behalf of users according to their personal needs and preferences. Collaborative Filtering (CF) approach is commonly used in the context of recommender systems; however, obtaining better prediction accuracy and overcoming the main limitations of the standard CF recommendation algorithms, such as sparsity and cold-start item problems, remain a significant challenge. Recent developments in personalization and recommendation techniques support the use of semantic enhanced hybrid recommender systems, which incorporate ontology-based semantic similarity measure with other recommendation approaches to improve the quality of recommendations. Consequently, this paper presents the effectiveness of utilizing semantic knowledge of items to enhance the recommendation quality. It proposes a new Inferential Ontology-based Semantic Similarity (IOBSS) measure to evaluate semantic similarity between items in a specific domain of interest by taking into account their explicit hierarchical relationships, shared attributes and implicit relationships. The paper further proposes a hybrid semantic enhanced recommendation approach by combining the new IOBSS measure and the standard item-based CF approach. A set of experiments with promising results validates the effectiveness of the proposed hybrid approach, using a case study of the Australian e-Government tourism services

On content-based recommendation and user privacy in social-tagging systems

Recommendation systems and content filtering approaches based on annotations and ratings, essentially rely on users expressing their preferences and interests through their actions, in order to provide personalised content. This activity, in which users engage collectively has been named social tagging, and it is one of the most popular in which users engage online, and although it has opened new possibilities for application interoperability on the semantic web, it is also posing new privacy threats. It, in fact, consists of describing online or offline resources by using free-text labels (i.e. tags), therefore exposing the user profile and activity to privacy attacks. Users, as a result, may wish to adopt a privacy-enhancing strategy in order not to reveal their interests completely. Tag forgery is a privacy enhancing technology consisting of generating tags for categories or resources that do not reflect the user's actual preferences. By modifying their profile, tag forgery may have a negative impact on the quality of the recommendation system, thus protecting user privacy to a certain extent but at the expenses of utility loss. The impact of tag forgery on content-based recommendation is, therefore, investigated in a real-world application scenario where different forgery strategies are evaluated, and the consequent loss in utility is measured and compared.Peer ReviewedPostprint (author’s final draft

ChatGPT and Persuasive Technologies for the Management and Delivery of Personalized Recommendations in Hotel Hospitality

Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.Comment: 17 pages, 12 figure

A doctor recommender system based on collaborative and content filtering

The volume of healthcare information available on the internet has exploded in recent years. Nowadays, many online healthcare platforms provide patients with detailed information about doctors. However, one of the most important challenges of such platforms is the lack of personalized services for supporting patients in selecting the best-suited doctors. In particular, it becomes extremely time-consuming and difficult for patients to search through all the available doctors. Recommender systems provide a solution to this problem by helping patients gain access to accommodating personalized services, specifically, finding doctors who match their preferences and needs. This paper proposes a hybrid content-based multi-criteria collaborative filtering approach for helping patients find the best-suited doctors who meet their preferences accurately. The proposed approach exploits multi-criteria decision making, doctor reputation score, and content information of doctors in order to increase the quality of recommendations and reduce the influence of data sparsity. The experimental results based on a real-world healthcare multi-criteria (MC) rating dataset show that the proposed approach works effectively with regard to predictive accuracy and coverage under extreme levels of sparsity

An effective recommender system by unifying user and item trust information for B2B applications

© 2015 Elsevier Inc. Although Collaborative Filtering (CF)-based recommender systems have received great success in a variety of applications, they still under-perform and are unable to provide accurate recommendations when users and items have few ratings, resulting in reduced coverage. To overcome these limitations, we propose an effective hybrid user-item trust-based (HUIT) recommendation approach in this paper that fuses the users' and items' implicit trust information. We have also considered and computed user and item global reputations into this approach. This approach allows the recommender system to make an increased number of accurate predictions, especially in circumstances where users and items have few ratings. Experiments on four real-world datasets, particularly a business-to-business (B2B) case study, show that the proposed HUIT recommendation approach significantly outperforms state-of-the-art recommendation algorithms in terms of recommendation accuracy and coverage, as well as significantly alleviating data sparsity, cold-start user and cold-start item problems