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Analysis and Forecasting of Trending Topics in Online Media Streams
Among the vast information available on the web, social media streams capture
what people currently pay attention to and how they feel about certain topics.
Awareness of such trending topics plays a crucial role in multimedia systems
such as trend aware recommendation and automatic vocabulary selection for video
concept detection systems.
Correctly utilizing trending topics requires a better understanding of their
various characteristics in different social media streams. To this end, we
present the first comprehensive study across three major online and social
media streams, Twitter, Google, and Wikipedia, covering thousands of trending
topics during an observation period of an entire year. Our results indicate
that depending on one's requirements one does not necessarily have to turn to
Twitter for information about current events and that some media streams
strongly emphasize content of specific categories. As our second key
contribution, we further present a novel approach for the challenging task of
forecasting the life cycle of trending topics in the very moment they emerge.
Our fully automated approach is based on a nearest neighbor forecasting
technique exploiting our assumption that semantically similar topics exhibit
similar behavior.
We demonstrate on a large-scale dataset of Wikipedia page view statistics
that forecasts by the proposed approach are about 9-48k views closer to the
actual viewing statistics compared to baseline methods and achieve a mean
average percentage error of 45-19% for time periods of up to 14 days.Comment: ACM Multimedia 201
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