A hermeneutic inquiry into user-created personas in different Namibian locales

Persona is a tool broadly used in technology design to support communicational interactions between designers and users. Different Persona types and methods have evolved mostly in the Global North, and been partially deployed in the Global South every so often in its original User-Centred Design methodology. We postulate persona conceptualizations are expected to differ across cultures. We demonstrate this with an exploratory-case study on user-created persona co-designed with four Namibian ethnic groups: ovaHerero, Ovambo, ovaHimba and Khoisan. We follow a hermeneutic inquiry approach to discern cultural nuances from diverse human conducts. Findings reveal diverse self-representations whereby for each ethnic group results emerge in unalike fashions, viewpoints, recounts and storylines. This paper ultimately argues User-Created Persona as a potentially valid approach for pursuing cross-cultural depictions of personas that communicate cultural features and user experiences paramount to designing acceptable and gratifying technologies in dissimilar locales

Tackling ageing continence through theory, tools & technology (TACT3)

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ 2012 Common Ground.After dementia, nothing is more feared by older people than the loss of continence. It is often the reason many people enter care facilities and can contribute to the breakdown of caring relationships. This paper reports on a three-year research project funded by the UK New Dynamics of Aging programme, which has explored three key issues in the predicament of maintaining continence from the “user’s” perspective. Firstly, understanding how continence services operated by the UK National Health Service can be improved to offer cost effective benefits that encourage people to report this sometimes embarrassing condition with confidence. Secondly, working directly with the US Simon Foundation, the project has developed user-requested, assistive devices that target the most embarrassing aspects of the condition, namely issues of personal odor control and urine leakage from continence pads. Lastly, understanding the challenges of managing continence in daily living outside of the home, with particular reference to accessing publicly accessible toilet facilities. The paper will highlight the research that has provided the basis for innovative design solutions.ESRC, EPSRC, BBSRC, MRC, and AHRC

Tackling Ageing Continence through Theory, Tools & Technology

Originally presented at ‘Aging and Society: An Interdisciplinary Conference’, University of California, Berkeley (2011), this article was double-blind peer reviewed, receiving scores of 96% and 73%. It outlines the interdisciplinary research of the cross-Research-Council-funded New Dynamics of Ageing Tackling Ageing Continence through Theory Tools & Technology (TACT3) project (2008–12), which brought together designers, social scientists, bio-engineers, chemists and care-management services to understand the challenges faced by an ageing population in the management of continence. Bichard’s Work Package, ‘Challenging Environmental Barriers to Continence’, explored the need for public toilet provision as essential for quality of life, health and well-being. It developed a life-course methodology that considered ageing from birth through to advanced age (0–101 years), and involved inclusive design research with members of the public and providers of facilities to assess public expectations and provider limitations in service provision. As co-investigator on TACT3, this research built on Bichard’s previous work for the VivaCity2020 consortium (Bichard REF Output 2). Whereas the VivaCity2020 work focused on architectural barriers in toilet provision, the TACT3 project examined the problem in service provision, and how, through inclusive design research, service-design solutions might be explored and implemented. Bichard’s contribution to the TACT3 project produced The Great British Public Toilet Map (http://greatbritishpublictoiletmap.rca.ac.uk/), a public participation website that provides information and locations of public toilets, encouraging members of the public to contact relevant local authorities that have not released information in the format of Open Data. Secondary analysis of TACT3 data for references to issues of personal safety and community initiative in toilet provision was used for the ESRC-funded Robust Accessible Toilets (RATs) project (2011) and produced Publicly Accessible Toilets: An Inclusive Design Guide (2011). Related published conference papers include those in ‘Cumulus 2010’ (China) and ‘Include 2011’ (UK)

Becoming or unbecoming: Contested academic identities

For some decades now, higher education has been undergoing considerable change, driven to a great extent by the marketisation of knowledge, vocationalism, managerialism and state intervention (Barnett 2000). Despite the duration of the changes it is perhaps surprising that the old problems of identity-conflict among academics have persisted, and even new academics are confronted by the old issues. This paper examines the literature of identity, including particularly its professional and organisational dimensions, before looking in detail at academic writing exploring academic identity itself. Having found the dimensions of the problem, it then suggests a number of avenues for research, which can help inform the decisions of individual academics, guide policy in higher education, and give direction to inquiries about other professions as well

Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel

iMinds Living Labs started with living lab research in 2009. Living lab research involves gathering user feedback on innovations implemented in a real-life context (Eriksson et al., 2005). This can be facilitated by means of a panel-based approach (Schuurman et al., 2012). In order to keep a panel motivated for participating in living lab research it can be beneficial to generate a sense of belonging to a community. Logghe et al. (2014) examined the motivations and behavior of the panel members and concluded that there are four groups of panel member types, each with their own motivations and behavior patterns. But how can a living lab get to know its panel members better? How can every panel member be approached in their preferred way? How can every panel member be stimulated to keep on participating in living lab research? How can a community feeling be created? In order to gather more information about each panel member type, we developed a four way segmentation of the panel which we translated into four distinct persona. These persona will be used as a basis for community building, a future panel kit, experimenting with research approaches,… supplemented with other methodologies

Why choose an english career path?: type of motivation of three freshmen students of an english teaching program at a chilean private university

Tesis (Profesor de Inglés para la Enseñanza Básica y Media y al grado académico de Licenciado en Educación)As English has been the language used to communicate worldwide and has had an impact on the educational system and the working life, the aim of this study is to discover how elements such as type of school and agents influence students’ motivation to enter an English teaching program. This study has a qualitative approach and its research design is life stories. This research focused on freshmen students’ thoughts and experiences, which were collected through semi-structured interviews containing questions that address the participants’ past, present, and future experiences. Freshmen students were chosen for this research since they could provide us with the opportunity to comprehend the elements that influenced their decisions to choose the program. Finally, the data were analyzed by the four researchers individually and the product was discussed collectively so that the study was reliable enough. The results showed that the most predominant types of motivations were intrinsic and altruistic. Furthermore, it was discovered that the type of school they attended influenced the development of these motivations in different degrees.Debido a que el inglés ha sido el idioma predilecto para la comunicación global, éste ha tenido un impacto en el sistema educacional y la vida laboral. El objetivo de este estudio es descubrir cómo elementos como tipo de escuela y agentes, influencian la motivación de estudiantes de primer año para elegir estudiar la carrera de pedagogía en inglés en una universidad privada de Chile. El estudio tiene un enfoque cualitativo, cuya técnica de investigación es historias de vida. El centro de interés es la recolección de pensamientos y experiencias de estos estudiantes a través de entrevistas mixtas que contienen preguntas que apuntan a experiencias de los participantes en el pasado, el presente y el futuro. Elegimos entrevistar a estudiantes cursando el segundo semestre de universidad porque nos provee de la oportunidad de conocer los elementos que influenciaron la decisión de estudiar esta carrera. Finalmente, los resultados fueron analizados por cada uno de los cuatro investigadores por separado para luego discutir los resultados en conjunto, esto con el fin de proporcionar la confiabilidad requerida. Los resultados mostraron que los tipos de motivación predominantes fueron motivación intrínseca y altruista. Además se demostró que el tipo de colegio influenciaba el desarrollo de estas motivaciones en distintos grados

Creating personas for political and social consciousness in HCI design

Personas have become an important tool for Human-Computer Interaction professionals. However, they are not immune to limitations and critique, including stereotyping. We suggest that while some of the criticisms to personas are important, the use of personas is open to them in part because of an unquestioned focus on explicating user needs and goals in traditional persona research and creation. This focus, while helping designers, obscures some other potentially relevant aspects. In particular, when the goal of the product or software being designed is associated with social and political goals rather than with bringing a product to the market, it may be relevant to focus personas on political aspirations, social values and the will or capacity of personas to take action. We argue that it is possible when producing personas (and associated scenarios) to partially move away from representing needs and embrace personas which more explicitly represent political or social beliefs and values. We also suggest that a phenomenographic approach to user data analysis is one way to achieve this. We provide empirical evidence for our position from two large-scale European projects, the first one in the area of Social Innovation and the second in the area of eParticipation

Creating a ‘new space’: code-switching among British-born Greek-Cypriots in London

This paper, located in the traditions of Interactional Sociolinguistics (Gumperz 1982) and Social Constructionism (Berger and Luckmann 1966), explores code-switching and identity practices amongst British-born Greek-Cypriots. The speakers, members of a Greek-Cypriot youth organization, are fluent in English and (with varying levels of fluency) speak the Greek-Cypriot Dialect. Quantitative and qualitative analyses of recordings of natural speech during youth community meetings and a social event show how a new ‘third space’ becomes reified through code-switching practices. By skilfully manipulating languages and styles, speakers draw on Greek-Cypriot cultural resources to accomplish two inter-related things. First, by displaying knowledge of familiar Greek-Cypriot cultural frames, they establish themselves as different from mainstream British society and establish solidarity as an in-group. Secondly, by using these frames in non-serious contexts, and at times mocking cultural attitudes and stereotypes, they challenge and re-appropriate their inherited Greek-Cypriot identity, thereby constructing the identity of British-born Greek-Cypriot youth

Co-designing smart home technology with people with dementia or Parkinson's disease

Involving users is crucial to designing technology successfully, especially for vulnerable users in health and social care, yet detailed descriptions and critical reflections on the co-design process, techniques and methods are rare. This paper introduces the PERCEPT (PERrsona-CEntred Participatory Technology) approach for the co-design process and we analyse and discuss the lessons learned for each step in this process. We applied PERCEPT in a project to develop a smart home toolset that will allow a person living with early stage dementia or Parkinson's to plan, monitor and self-manage his or her life and well-being more effectively. We present a set of personas which were co-created with people and applied throughout the project in the co-design process. The approach presented in this paper will enable researchers and designers to better engage with target user groups in co-design and point to considerations to be made at each step for vulnerable users