Mining, analyzing and exploiting community feedback on the web

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Sentiment Analysis of Textual Content in Social Networks. From Hand-Crafted to Deep Learning-Based Models

Aquesta tesi proposa diversos mètodes avançats per analitzar automàticament el contingut textual compartit a les xarxes socials i identificar les opinions, emocions i sentiments a diferents nivells d’anàlisi i en diferents idiomes. Comencem proposant un sistema d’anàlisi de sentiments, anomenat SentiRich, basat en un conjunt ric d’atributs, inclosa la informació extreta de lèxics de sentiments i models de word embedding pre-entrenats. A continuació, proposem un sistema basat en Xarxes Neurals Convolucionals i regressors XGboost per resoldre una sèrie de tasques d’anàlisi de sentiments i emocions a Twitter. Aquestes tasques van des de les tasques típiques d’anàlisi de sentiments fins a determinar automàticament la intensitat d’una emoció (com ara alegria, por, ira, etc.) i la intensitat del sentiment dels autors a partir dels seus tweets. També proposem un nou sistema basat en Deep Learning per solucionar el problema de classificació de les emocions múltiples a Twitter. A més, es va considerar el problema de l’anàlisi del sentiment depenent de l’objectiu. Per a aquest propòsit, proposem un sistema basat en Deep Learning que identifica i extreu l'objectiu dels tweets. Tot i que alguns idiomes, com l’anglès, disposen d’una àmplia gamma de recursos per permetre l’anàlisi del sentiment, a la majoria de llenguatges els hi manca. Per tant, utilitzem la tècnica d'anàlisi de sentiments entre idiomes per desenvolupar un sistema nou, multilingüe i basat en Deep Learning per a llenguatges amb pocs recursos lingüístics. Proposem combinar l’ajuda a la presa de decisions multi-criteri i anàlisis de sentiments per desenvolupar un sistema que permeti als usuaris la possibilitat d’explotar tant les opinions com les seves preferències en el procés de classificació d’alternatives. Finalment, vam aplicar els sistemes desenvolupats al camp de la comunicació de les marques de destinació a través de les xarxes socials. Amb aquesta finalitat, hem recollit tweets de persones locals, visitants i els gabinets oficials de Turisme de diferents destinacions turístiques i es van analitzar les opinions i les emocions compartides en ells. En general, els mètodes proposats en aquesta tesi milloren el rendiment dels enfocaments d’última generació i mostren troballes apassionants.Esta tesis propone varios métodos avanzados para analizar automáticamente el contenido textual compartido en las redes sociales e identificar opiniones, emociones y sentimientos, en diferentes niveles de análisis y en diferentes idiomas. Comenzamos proponiendo un sistema de análisis de sentimientos, llamado SentiRich, que está basado en un conjunto rico de características, que incluyen la información extraída de léxicos de sentimientos y modelos de word embedding previamente entrenados. Luego, proponemos un sistema basado en redes neuronales convolucionales y regresores XGboost para resolver una variedad de tareas de análisis de sentimientos y emociones en Twitter. Estas tareas van desde las típicas tareas de análisis de sentimientos hasta la determinación automática de la intensidad de una emoción (como alegría, miedo, ira, etc.) y la intensidad del sentimiento de los autores de los tweets. También proponemos un novedoso sistema basado en Deep Learning para abordar el problema de clasificación de emociones múltiples en Twitter. Además, consideramos el problema del análisis de sentimientos dependiente del objetivo. Para este propósito, proponemos un sistema basado en Deep Learning que identifica y extrae el objetivo de los tweets. Si bien algunos idiomas, como el inglés, tienen una amplia gama de recursos para permitir el análisis de sentimientos, la mayoría de los idiomas carecen de ellos. Por lo tanto, utilizamos la técnica de Análisis de Sentimiento Inter-lingual para desarrollar un sistema novedoso, multilingüe y basado en Deep Learning para los lenguajes con pocos recursos lingüísticos. Proponemos combinar la Ayuda a la Toma de Decisiones Multi-criterio y el análisis de sentimientos para desarrollar un sistema que brinde a los usuarios la capacidad de explotar las opiniones junto con sus preferencias en el proceso de clasificación de alternativas. Finalmente, aplicamos los sistemas desarrollados al campo de la comunicación de las marcas de destino a través de las redes sociales. Con este fin, recopilamos tweets de personas locales, visitantes, y gabinetes oficiales de Turismo de diferentes destinos turísticos y analizamos las opiniones y las emociones compartidas en ellos. En general, los métodos propuestos en esta tesis mejoran el rendimiento de los enfoques de vanguardia y muestran hallazgos interesa.This thesis proposes several advanced methods to automatically analyse textual content shared on social networks and identify people’ opinions, emotions and feelings at a different level of analysis and in different languages. We start by proposing a sentiment analysis system, called SentiRich, based on a set of rich features, including the information extracted from sentiment lexicons and pre-trained word embedding models. Then, we propose an ensemble system based on Convolutional Neural Networks and XGboost regressors to solve an array of sentiment and emotion analysis tasks on Twitter. These tasks range from the typical sentiment analysis tasks, to automatically determining the intensity of an emotion (such as joy, fear, anger, etc.) and the intensity of sentiment (aka valence) of the authors from their tweets. We also propose a novel Deep Learning-based system to address the multiple emotion classification problem on Twitter. Moreover, we considered the problem of target-dependent sentiment analysis. For this purpose, we propose a Deep Learning-based system that identifies and extracts the target of the tweets. While some languages, such as English, have a vast array of resources to enable sentiment analysis, most low-resource languages lack them. So, we utilise the Cross-lingual Sentiment Analysis technique to develop a novel, multi-lingual and Deep Learning-based system for low resource languages. We propose to combine Multi-Criteria Decision Aid and sentiment analysis to develop a system that gives users the ability to exploit reviews alongside their preferences in the process of alternatives ranking. Finally, we applied the developed systems to the field of communication of destination brands through social networks. To this end, we collected tweets of local people, visitors, and official brand destination offices from different tourist destinations and analysed the opinions and the emotions shared in these tweets

Benefits of the application of web-mining methods and techniques for the field of analytical customer relationship management of the marketing function in a knowledge management perspective

Le Web Mining (WM) reste une technologie relativement méconnue. Toutefois, si elle est utilisée adéquatement, elle s'avère être d'une grande utilité pour l'identification des profils et des comportements des clients prospects et existants, dans un contexte internet. Les avancées techniques du WM améliorent grandement le volet analytique de la Gestion de la Relation Client (GRC). Cette étude suit une approche exploratoire afin de déterminer si le WM atteint, à lui seul, tous les objectifs fondamentaux de la GRC, ou le cas échéant, devrait être utilisé de manière conjointe avec la recherche marketing traditionnelle et les méthodes classiques de la GRC analytique (GRCa) pour optimiser la GRC, et de fait le marketing, dans un contexte internet. La connaissance obtenue par le WM peut ensuite être administrée au sein de l'organisation dans un cadre de Gestion de la Connaissance (GC), afin d'optimiser les relations avec les clients nouveaux et/ou existants, améliorer leur expérience client et ultimement, leur fournir de la meilleure valeur. Dans un cadre de recherche exploratoire, des entrevues semi-structurés et en profondeur furent menées afin d'obtenir le point de vue de plusieurs experts en (web) data rnining. L'étude révéla que le WM est bien approprié pour segmenter les clients prospects et existants, pour comprendre les comportements transactionnels en ligne des clients existants et prospects, ainsi que pour déterminer le statut de loyauté (ou de défection) des clients existants. Il constitue, à ce titre, un outil d'une redoutable efficacité prédictive par le biais de la classification et de l'estimation, mais aussi descriptive par le biais de la segmentation et de l'association. En revanche, le WM est moins performant dans la compréhension des dimensions sous-jacentes, moins évidentes du comportement client. L'utilisation du WM est moins appropriée pour remplir des objectifs liés à la description de la manière dont les clients existants ou prospects développent loyauté, satisfaction, défection ou attachement envers une enseigne sur internet. Cet exercice est d'autant plus difficile que la communication multicanale dans laquelle évoluent les consommateurs a une forte influence sur les relations qu'ils développent avec une marque. Ainsi le comportement en ligne ne serait qu'une transposition ou tout du moins une extension du comportement du consommateur lorsqu'il n'est pas en ligne. Le WM est également un outil relativement incomplet pour identifier le développement de la défection vers et depuis les concurrents ainsi que le développement de la loyauté envers ces derniers. Le WM nécessite toujours d'être complété par la recherche marketing traditionnelle afin d'atteindre ces objectives plus difficiles mais essentiels de la GRCa. Finalement, les conclusions de cette recherche sont principalement dirigées à l'encontre des firmes et des gestionnaires plus que du côté des clients-internautes, car ces premiers plus que ces derniers possèdent les ressources et les processus pour mettre en œuvre les projets de recherche en WM décrits.\ud ______________________________________________________________________________ \ud MOTS-CLÉS DE L’AUTEUR : Web mining, Gestion de la connaissance, Gestion de la relation client, Données internet, Comportement du consommateur, Forage de données, Connaissance du consommateu

SIS 2017. Statistics and Data Science: new challenges, new generations

The 2017 SIS Conference aims to highlight the crucial role of the Statistics in Data Science. In this new domain of ‘meaning’ extracted from the data, the increasing amount of produced and available data in databases, nowadays, has brought new challenges. That involves different fields of statistics, machine learning, information and computer science, optimization, pattern recognition. These afford together a considerable contribute in the analysis of ‘Big data’, open data, relational and complex data, structured and no-structured. The interest is to collect the contributes which provide from the different domains of Statistics, in the high dimensional data quality validation, sampling extraction, dimensional reduction, pattern selection, data modelling, testing hypotheses and confirming conclusions drawn from the data

Systematic Approaches for Telemedicine and Data Coordination for COVID-19 in Baja California, Mexico

Conference proceedings info: ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologies Raleigh, HI, United States, March 24-26, 2023 Pages 529-542We provide a model for systematic implementation of telemedicine within a large evaluation center for COVID-19 in the area of Baja California, Mexico. Our model is based on human-centric design factors and cross disciplinary collaborations for scalable data-driven enablement of smartphone, cellular, and video Teleconsul-tation technologies to link hospitals, clinics, and emergency medical services for point-of-care assessments of COVID testing, and for subsequent treatment and quar-antine decisions. A multidisciplinary team was rapidly created, in cooperation with different institutions, including: the Autonomous University of Baja California, the Ministry of Health, the Command, Communication and Computer Control Center of the Ministry of the State of Baja California (C4), Colleges of Medicine, and the College of Psychologists. Our objective is to provide information to the public and to evaluate COVID-19 in real time and to track, regional, municipal, and state-wide data in real time that informs supply chains and resource allocation with the anticipation of a surge in COVID-19 cases. RESUMEN Proporcionamos un modelo para la implementación sistemática de la telemedicina dentro de un gran centro de evaluación de COVID-19 en el área de Baja California, México. Nuestro modelo se basa en factores de diseño centrados en el ser humano y colaboraciones interdisciplinarias para la habilitación escalable basada en datos de tecnologías de teleconsulta de teléfonos inteligentes, celulares y video para vincular hospitales, clínicas y servicios médicos de emergencia para evaluaciones de COVID en el punto de atención. pruebas, y para el tratamiento posterior y decisiones de cuarentena. Rápidamente se creó un equipo multidisciplinario, en cooperación con diferentes instituciones, entre ellas: la Universidad Autónoma de Baja California, la Secretaría de Salud, el Centro de Comando, Comunicaciones y Control Informático. de la Secretaría del Estado de Baja California (C4), Facultades de Medicina y Colegio de Psicólogos. Nuestro objetivo es proporcionar información al público y evaluar COVID-19 en tiempo real y rastrear datos regionales, municipales y estatales en tiempo real que informan las cadenas de suministro y la asignación de recursos con la anticipación de un aumento de COVID-19. 19 casos.ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologieshttps://doi.org/10.1007/978-981-99-3236-

Essays on Some Recent Penalization Methods with Applications in Finance and Marketing

The subject of this PhD research is within the areas of Econometrics and Artificial Intelligence. More concretely, it deals with the tasks of statistical regression and classification analysis. New classification methods have been proposed, as well as new applications of established ones in the areas of Finance and Marketing. The bulk of this PhD research centers on extending standard methods that fall under the general term of loss-versus-penalty classification techniques. These techniques build on the premises that a model that uses a finite amount of available data to be trained on should neither be too complex nor too simple in order to possess a good forecasting ability. New proposed classification techniques in this area are Support Hyperplanes, Nearest Convex Hull classification and Soft Nearest Neighbor. Next to the new techniques, new applications of some standard loss-versus-penalty methods have been put forward. Specifically, these are the application of the so-called Support Vector Machines (SVMs) for classification and regression analysis to financial time series forecasting, solving the Market Share Attraction model and solving and interpreting binary classification tasks in Marketing. In addition, this research focuses on new efficient solutions to SVMs using the so-called majorization algorithm. This algorithm provides for the possibility to incorporate various so-called loss functions while solving general SVM-like methods

Safety and Reliability - Safe Societies in a Changing World

The contributions cover a wide range of methodologies and application areas for safety and reliability that contribute to safe societies in a changing world. These methodologies and applications include: - foundations of risk and reliability assessment and management - mathematical methods in reliability and safety - risk assessment - risk management - system reliability - uncertainty analysis - digitalization and big data - prognostics and system health management - occupational safety - accident and incident modeling - maintenance modeling and applications - simulation for safety and reliability analysis - dynamic risk and barrier management - organizational factors and safety culture - human factors and human reliability - resilience engineering - structural reliability - natural hazards - security - economic analysis in risk managemen

Fuelling the zero-emissions road freight of the future: routing of mobile fuellers

The future of zero-emissions road freight is closely tied to the sufficient availability of new and clean fuel options such as electricity and Hydrogen. In goods distribution using Electric Commercial Vehicles (ECVs) and Hydrogen Fuel Cell Vehicles (HFCVs) a major challenge in the transition period would pertain to their limited autonomy and scarce and unevenly distributed refuelling stations. One viable solution to facilitate and speed up the adoption of ECVs/HFCVs by logistics, however, is to get the fuel to the point where it is needed (instead of diverting the route of delivery vehicles to refuelling stations) using "Mobile Fuellers (MFs)". These are mobile battery swapping/recharging vans or mobile Hydrogen fuellers that can travel to a running ECV/HFCV to provide the fuel they require to complete their delivery routes at a rendezvous time and space. In this presentation, new vehicle routing models will be presented for a third party company that provides MF services. In the proposed problem variant, the MF provider company receives routing plans of multiple customer companies and has to design routes for a fleet of capacitated MFs that have to synchronise their routes with the running vehicles to deliver the required amount of fuel on-the-fly. This presentation will discuss and compare several mathematical models based on different business models and collaborative logistics scenarios

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia