Online information seeking: a review of the literature in the health domain

The development of the information technology and Internet has been transforming the healthcare industry. The internet is continuously accessed to seek for health information and there are variety of sources, including search engines, health websites, and social networking sites. Providing more and better information on health may empower individuals, however, ensuring a high quality and trusted health information could pose a challenge. Moreover, there is an ever-increasing amount of information available, but they are not necessarily accurate and up to date. Thus, this paper aims to provide an insight of the models and frameworks related to online health information seeking of consumers. It begins by exploring the definition of information behavior and information seeking to provide a better understanding of the concept of information seeking. In this study, critical factors such as performance expectancy, effort expectancy, and social influence will be studied in relation to the value of seeking health information. It also aims to analyze the effect of age, gender, and health status as the moderator on the factors that influence online health information seeking, i.e. trust and information quality. A preliminary survey will be carried out among the health professionals to clarify the research problems which exist in the real world, at the same time producing a conceptual framework. A final survey will be distributed to five states of Malaysia, to solicit the feedback on the framework. Data will be analyzed using SPSS and SmartPLS 3.0 analysis tools. It is hoped that at the end of this study, a novel framework that can improve online health information seeking is developed. Finally, this paper concludes with some suggestions on the models and frameworks that could improve online health information seeking

A Historical and Practical Analysis for Neuromarketing in Business Practices Today

What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses\u27 attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to profound products, some being as significant as electrical power while some as trivial as being able to choose a different brand of bread. When business is conducted as a symbiotic relationship between both the customer and producer, Business can add value to communities and create significant change for generations. One of the most important investments many businesses have made in the 21st century is an investment towards consumer research. By analyzing their specific customers\u27 behavior, businesses have been able to create, improve, and target products that add the most value to their particular target market, therefore increasing the satisfaction of the customers and decreasing costs. With the introduction of the internet and social media, it has become crucial for businesses to understand the people they are marketing their products or services. Traditional marketing research techniques such as surveys, group discussions, and website analytics have played a significant role in businesses understanding their consumers. However, while these methods will continue, business leaders are beginning to explore new opportunities through neuromarketing, a set of research techniques that allow businesses to better understand their consumers\u27 unconscious decision-making processes. Through ethical practices of neuromarketing research, companies can begin to understand their consumers\u27 unconscious decisions, which can significantly impact how a business brands, advertises, and produces its products. On a small scale, this neuromarketing research can generate higher customer satisfaction during the purchase process, and on a large scale, it can help develop more efficient supply chain strategies. In its simplest form, neuromarketing has the potential to give the customers what they want, when they want it, and how they want it while also cutting costs and increasing revenue for the respective business. To fully understand the relevance of neuromarketing today, it is important to understand the history of marketing within business practices and how the simplest form of marketing in the early 1900s developed into the specific field of neuromarketing we know today

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Consumer experience and satisfaction of private health management service enterprises in China

The private health management service industry in China still has a long way to enjoy the same maturity and success as the Chinese public healthcare enterprises. Carrying out research about private health management service company in China has both theoretical and practical values. Through the methods of literature research, this thesis studies on the development, characteristics and situation of private health management service industry in China, as well as relevant literature review on health management. In China, most medical institutions provide related health management services, among which the physical examination is the most important item. Both strengths and weaknesses of public and private health management service enterprises are summarized through SWOT analysis. The research method of content analysis is brought into the study of consumer experience and satisfaction about physical examination services in China. Taking Meinian Onehealth Healthcare Holdings Co., Ltd. as an example, the main factors define customer experience and determine their satisfaction and dissatisfaction is researched through content analysis of online reviews from websites by ROST-CM software, and both the positive and negative reviews are analyzed respectively from the aspects of word frequency and semantic network. The main factors influencing customer satisfaction are divided into six themes: service, technology, environment, price, procedure and consultation. In service, the service attitude of doctors and staff is the most important factor for customers. In the theme of technology, the advanced level of examination equipment and the professional level of medical staff, as perceived performance, are more important factors affecting the consumer satisfaction. In the theme of procedure, optimizing physical examination procedure and shortening waiting time are important factors to improve customer satisfaction. In the theme of consultation, strengthening health education and keeping track of customers' health situation are also important factors to improve satisfaction.Based on the results of analysis, five effective marketing strategies in the health management industry is put forward, mainly including service quality strategy, brand strategy, competing strategy, customer relationship strategy and price strategy.A fim de alcançar a maturidade e sucesso da saúde pública, ainda há um longo caminho a percorrer pela indústria de serviços de gestão de saúde privados na China. Por isso, existe valor teórico e prático para a realização de investigação em empresas privadas de serviços de gestão de saúde na China. Este trabalho introduz sistematicamente o desenvolvimento, as características e o estado actual da indústria de serviços de gestão de saúde da China por meio de pesquisas bibliográficas e darevisão de literatura sobre gestão de saúde. O trabalho compara as forças e fraquezas das organizações de serviços de gestão de saúde privadas e públicas. Neste trabalho, o método de pesquisa de análise de conteúdo é introduzido no estudo da experiência e satisfação do consumidor com os serviços privados de gestão de saúde na China. Como caso de estudo foi usado o Meinian Onehealth Healthcare Holdings Co., Ltd. Com recurso ao software ROST-CM, foi efetuada a análise de conteúdo dos comentários online, e identificados os principais factores que influenciaram a experiência do cliente. A análise de elogios e críticas negativas foi realizada em termos de frequência de palavras e rede semântica. Os principais factores que afectam a satisfação de cliente são divididos em seis temas: serviço, tecnologia, ambiente, preço, processo e literacia. Ao servir clientes, a atitude de médicos e funcionários é particularmente importante para a satisfação de clientes. Em termos de tecnologia, o equipamento de exame médico avançado e o nível profissional de equipa médica são benefícios perceptíveis do exame médico e factores importantes de satisfação de consumidor. O ambiente do centro de exames médicos não causa tanto impacto como o serviço e a tecnologia. Em termos de preço, consumidores costumam usar "acessível" ou "caro" para expressar sua avaliação subjectiva do número de itens e o valor de serviços recebidos em um exame médico. Em termos de processo, optimizar o processo de exame médico e reduzir o tempo das filas de espera são factores importantes para a satisfação deexame médico. Em termos de literacia, fortalecer a educação em saúde e acompanhar a saúde de clientes também são factores importantes para a satisfação com o exame médico. Tendo por base os resultados obtidos, são propostas cinco estratégias de marketing eficazes adaptadas às empresas de serviços de gestão de saúde, designadamente estratégias de promoção de serviços, estratégias de promoção de marca, estratégias de concorrência, estratégias de relacionamento com clientes e estratégias de preço