Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign

Cross-selling campaigns seek to offer the right products to the set of customers with the goal of maximizing expected profit, while, at the same time, respecting the purchasing constraints set by investors. In this context, a bi-objective version of this NP-Hard problem is approached in this paper, aiming at maximizing both the promotion campaign total profit and the risk-adjusted return, which is estimated with the reward-to-variability ratio known as Sharpe ratio. Given the combinatorial nature of the problem and the large volume of data, heuristic methods are the most common used techniques. A Greedy Randomized Neighborhood Structure is also designed, including the characteristics of a neighborhood exploration strategy together with a Greedy Randomized Constructive technique, which is embedded in a multi-objective local search metaheuristic. The latter combines the power of neighborhood exploration by using a Pareto Local Search with Variable Neighborhood Search. Sets of non-dominated solutions obtained by the proposed method are described and analyzed for a number of problem instances

Model-based approaches for large-scale optimization in business operations

Companies nowadays have to operate in an increasingly competitive and complex environment. Under these challenging conditions, it has become essential for them to optimize their business operations, i.e., the activities that they must conduct on a regular, often daily, basis. The nature of these business operations strongly varies between companies. For a pharmaceutical company, an important business operation is, for example, the scheduling of their research activities. With improved scheduling, new drugs are brought to markets earlier, which can lead to a decisive competitive advantage. For a telecommunications company, an important business operation is, for example, the promotion of new products and services to existing customers. Contacting the right customers for the right products may lead to an increase in sales and profitability of these products. Many business operations, including the two examples from above, can be improved by solving mathematical optimization problems with techniques from the field of Operations Research. An optimization problem consists of the decisions to be taken, the constraints that define the set of feasible decisions, and an objective that is either maximized (profit) or minimized (project duration). In the case of the telecommunications company, the decisions to be taken are which customers are contacted for which product on which day. An example of a constraint is an overall budget that cannot be exceeded, and an example of the objective is the maximization of the total expected profit that results from contacting the customers. A standard approach for solving such an optimization problem is first to express the problem as a mathematical model and then use standard optimization software, known as a solver, to find the best possible solution. A great advantage of this approach is that the mathematical model can easily be adjusted to changes in the underlying problem. This flexibility is required in a dynamic business environment where constraints or objectives may change over time. However, a major drawback of this standard approach is its limited scalability when applied to specific types of complex optimization problems. For these problems, the generic solvers fail to find the best or even a good solution in a reasonable running time. Specialized algorithms, so-called heuristics, are required instead. Heuristics apply problem-specific search strategies to derive a good solution to an optimization problem quickly. However, because these heuristics are designed for specific optimization problems, they are difficult to adapt if the constraints or the objective of the optimization problem change. A solution technique that has been shown to be both flexible and scalable for complex optimization problems are matheuristics. Matheuristics are model-based approaches that decompose an optimization problem into smaller subproblems and solve these subproblems using mathematical models. Essential for the performance of a matheuristic is how the problem is decomposed into subproblems, which is an important field of research in Operations Research. This thesis contributes to this field of research by introducing model-based approaches for large-scale optimization in business operations. It consists of three papers on three specific optimization problems in direct marketing, project management, and facility location. Real-world instances of all three of these problems involve a large number of customers, activities, or facilities and require the flexibility to incorporate practical constraints easily. To address these challenges, we developed three matheuristics. The matheuristics employ innovative problem decomposition strategies and outperform state-of-the-art approaches on large-scale instances. In the first paper, we study a customer assignment problem from a major telecommunications company. The telecommunications company runs different direct marketing campaigns to promote its products and services. The goal of the telecommunications company is to assign the customers to the direct marketing campaigns so that the total expected profit is maximized. Thereby, various business constraints, such as budgets and sales constraints, must be considered. Also, different customer-specific constraints ensure that each customer is not assigned to a direct marketing campaign too frequently. A particular challenge is the size of practical problem instances. These instances involve millions of customers and hundreds of direct marketing campaigns. The methodological contribution of this paper consists of decomposing the optimization problem into two subproblems that each can be solved efficiently. In the first subproblem, customers are assigned to campaigns based on their membership to a customer group. In the second subproblem, individual customers are assigned to campaigns based on the solution that was derived in the first subproblem. The unique feature of our decomposition strategy is that the customer-specific constraints are already considered in the first subproblem, even though the first subproblem deals with groups of customers and not individual customers. In an experimental analysis based on numerous generated and real-world instances, we can demonstrate that even though we decompose the problem, the resulting solutions are still of very high quality. The matheuristic has been deployed in the company and is now used daily. In a proof of benefit conducted by the company based on a selected campaign, they observed that using the matheuristic increased the number of sales by 90%, resulting in an improvement in the profitability of this campaign by 300%. The second paper deals with a project scheduling problem that often arises in the pharmaceutical industry, where research activities, e.g., clinical tests, can be executed at different locations, e.g., research labs. The problem consists of determining a start time for each activity, selecting a location for the execution of each activity, and assigning resource units, e.g., research staff or equipment, to the execution of the activities. Various practical constraints must be considered, such as transportation times that arise when, e.g., a resource unit must be transported from one location to another. With only a few activities involved, the number of possible schedules can already grow very large. We developed a mathematical model and, based on this model, a novel matheuristic for this problem. The main methodological contribution of the matheuristic is its problem decomposition strategy. Instead of dividing the project into subprojects, the model in the matheuristic is set up for all project activities. However, the solver makes some decisions only for a subset of the activities. To schedule an entire project, multiple iterations have to be performed, where in each iteration, another subset of activities is considered. This iterative decision process substantially reduces running times compared to when all decisions are conducted simultaneously. In a computational experiment, the novel model outperforms the leading model from the literature on small instances. The matheuristic outperforms the state-of-the-art heuristics on all considered performance metrics on larger instances. In the third paper, we consider the problem of locating obnoxious facilities. Obnoxious means that the facilities negatively affect their nearby environment and should thus be located far away from clients. Examples of obnoxious facilities are waste plants, oil refineries, and wind turbines. The problem consists of opening from a set of potential locations a given number of facilities such that the open facilities are far away from the clients. We further study an extension of this problem that includes practical constraints which limit the number of facilities that can be opened in certain regions of an instance. Our matheuristic starts from an initial solution and iteratively improves the solution by removing and adding facilities. The quality of the final solution (after the improvement iterations) strongly depends on the initial solution. When two very similar initial solutions are provided, the likelihood of finding very similar final solutions is high. One main methodological contribution is a procedure that we designed, which is guaranteed to generate initial solutions that are very different from each other. This diversification in the initial solutions increases the likelihood of finding high-quality final solutions. The matheuristic outperforms the state-of-the-art metaheuristics on instances including thousands of clients and potential locations for facilities. Even though we consider three specific optimization problems in this thesis, the contributions of the three papers can be generalized and applied to related problems and thus advance the state of knowledge in the field of large-scale optimization

A matheuristic for a customer assignment problem in direct marketing

In direct marketing, companies use sales campaigns to target their customers with personalized product offers. The effectiveness of direct marketing greatly depends on the assignment of customers to campaigns. In this paper, we consider a real-world planning problem of a major telecommunications company that assigns its customers to individual activities of its direct marketing campaigns. Various side constraints, such as budgets and sales targets, must be met. Conflict constraints ensure that individual customers are not assigned too frequently to similar activities. Related problems have been addressed in the literature; however, none of the existing approaches cover all the side constraints considered here. To close this gap, we develop a matheuristic that employs a new decomposition strategy to cope with the large number of conflict constraints in typical problem instances. In a computational experiment, we compare the performance of the proposed matheuristic to the performance of two mixed-binary linear programs on a test set that includes large-scale real-world instances. The matheuristic derives near-optimal solutions in short running times for small- to medium-sized instances and scales to instances of practical size comprising millions of customers and hundreds of activities. The deployment of the matheuristic at the company has considerably increased the overall effectiveness of its direct marketing campaigns

A Polyhedral Study of Mixed 0-1 Set

We consider a variant of the well-known single node fixed charge network flow set with constant capacities. This set arises from the relaxation of more general mixed integer sets such as lot-sizing problems with multiple suppliers. We provide a complete polyhedral characterization of the convex hull of the given set

Operational Research IO2017, Valença, Portugal, June 28-30

This proceedings book presents selected contributions from the XVIII Congress of APDIO (the Portuguese Association of Operational Research) held in Valença on June 28–30, 2017. Prepared by leading Portuguese and international researchers in the field of operations research, it covers a wide range of complex real-world applications of operations research methods using recent theoretical techniques, in order to narrow the gap between academic research and practical applications. Of particular interest are the applications of, nonlinear and mixed-integer programming, data envelopment analysis, clustering techniques, hybrid heuristics, supply chain management, and lot sizing and job scheduling problems. In most chapters, the problems, methods and methodologies described are complemented by supporting figures, tables and algorithms. The XVIII Congress of APDIO marked the 18th installment of the regular biannual meetings of APDIO – the Portuguese Association of Operational Research. The meetings bring together researchers, scholars and practitioners, as well as MSc and PhD students, working in the field of operations research to present and discuss their latest works. The main theme of the latest meeting was Operational Research Pro Bono. Given the breadth of topics covered, the book offers a valuable resource for all researchers, students and practitioners interested in the latest trends in this field.info:eu-repo/semantics/publishedVersio

Models and Algorithms for the Optimisation of Replenishment, Production and Distribution Plans in Industrial Enterprises

Tesis por compendio[ES] La optimización en las empresas manufactureras es especialmente importante, debido a las grandes inversiones que realizan, ya que a veces estas inversiones no obtienen el rendimiento esperado porque los márgenes de beneficio de los productos son muy ajustados. Por ello, las empresas tratan de maximizar el uso de los recursos productivos y financieros minimizando el tiempo perdido y, al mismo tiempo, mejorando los flujos de los procesos y satisfaciendo las necesidades del mercado. El proceso de planificación es una actividad crítica para las empresas. Esta tarea implica grandes retos debido a los cambios del mercado, las alteraciones en los procesos de producción dentro de la empresa y en la cadena de suministro, y los cambios en la legislación, entre otros. La planificación del aprovisionamiento, la producción y la distribución desempeña un papel fundamental en el rendimiento de las empresas manufactureras, ya que una planificación ineficaz de los proveedores, los procesos de producción y los sistemas de distribución contribuye a aumentar los costes de los productos, a alargar los plazos de entrega y a reducir los beneficios. La planificación eficaz es un proceso complejo que abarca una amplia gama de actividades para garantizar que los equipos, los materiales y los recursos humanos estén disponibles en el momento y el lugar adecuados. Motivados por la complejidad de la planificación en las empresas manufactureras, esta tesis estudia y desarrolla herramientas cuantitativas para ayudar a los planificadores en los procesos de la planificación del aprovisionamiento, producción y distribución. Desde esta perspectiva, se proponen modelos realistas y métodos eficientes para apoyar la toma de decisiones en las empresas industriales, principalmente en las pequeñas y medianas empresas (PYMES). Las aportaciones de esta tesis suponen un avance científico basado en una exhaustiva revisión bibliográfica sobre la planificación del aprovisionamiento, la producción y la distribución que ayuda a comprender los principales modelos y algoritmos utilizados para resolver estos planes, y pone en relieve las tendencias y las futuras direcciones de investigación. También proporciona un marco holístico para caracterizar los modelos y algoritmos centrándose en la planificación de la producción, la programación y la secuenciación. Esta tesis también propone una herramienta de apoyo a la decisión para seleccionar un algoritmo o método de solución para resolver problemas concretos de la planificación del aprovisionamiento, producción y distribución en función de su complejidad, lo que permite a los planificadores no duplicar esfuerzos de modelización o programación de técnicas de solución. Por último, se desarrollan nuevos modelos matemáticos y enfoques de solución de última generación, como los algoritmos matheurísticos, que combinan la programación matemática y las técnicas metaheurísticas. Los nuevos modelos y algoritmos comprenden mejoras en términos de rendimiento computacional, e incluyen características realistas de los problemas del mundo real a los que se enfrentan las empresas de fabricación. Los modelos matemáticos han sido validados con un caso de una importante empresa del sector de la automoción en España, lo que ha permitido evaluar la relevancia práctica de estos novedosos modelos utilizando instancias de gran tamaño, similares a las existentes en la empresa objeto de estudio. Además, los algoritmos matheurísticos han sido probados utilizando herramientas libres y de código abierto. Esto también contribuye a la práctica de la investigación operativa, y proporciona una visión de cómo desplegar estos métodos de solución y el tiempo de cálculo y rendimiento de la brecha que se puede obtener mediante el uso de software libre o de código abierto.[CA] L'optimització a les empreses manufactureres és especialment important, a causa de les grans inversions que realitzen, ja que de vegades aquestes inversions no obtenen el rendiment esperat perquè els marges de benefici dels productes són molt ajustats. Per això, les empreses intenten maximitzar l'ús dels recursos productius i financers minimitzant el temps perdut i, alhora, millorant els fluxos dels processos i satisfent les necessitats del mercat. El procés de planificació és una activitat crítica per a les empreses. Aquesta tasca implica grans reptes a causa dels canvis del mercat, les alteracions en els processos de producció dins de l'empresa i la cadena de subministrament, i els canvis en la legislació, entre altres. La planificació de l'aprovisionament, la producció i la distribució té un paper fonamental en el rendiment de les empreses manufactureres, ja que una planificació ineficaç dels proveïdors, els processos de producció i els sistemes de distribució contribueix a augmentar els costos dels productes, allargar els terminis de lliurament i reduir els beneficis. La planificació eficaç és un procés complex que abasta una àmplia gamma d'activitats per garantir que els equips, els materials i els recursos humans estiguen disponibles al moment i al lloc adequats. Motivats per la complexitat de la planificació a les empreses manufactureres, aquesta tesi estudia i desenvolupa eines quantitatives per ajudar als planificadors en els processos de la planificació de l'aprovisionament, producció i distribució. Des d'aquesta perspectiva, es proposen models realistes i mètodes eficients per donar suport a la presa de decisions a les empreses industrials, principalment a les petites i mitjanes empreses (PIMES). Les aportacions d'aquesta tesi suposen un avenç científic basat en una exhaustiva revisió bibliogràfica sobre la planificació de l'aprovisionament, la producció i la distribució que ajuda a comprendre els principals models i algorismes utilitzats per resoldre aquests plans, i posa de relleu les tendències i les futures direccions de recerca. També proporciona un marc holístic per caracteritzar els models i algorismes centrant-se en la planificació de la producció, la programació i la seqüenciació. Aquesta tesi també proposa una eina de suport a la decisió per seleccionar un algorisme o mètode de solució per resoldre problemes concrets de la planificació de l'aprovisionament, producció i distribució en funció de la seua complexitat, cosa que permet als planificadors no duplicar esforços de modelització o programació de tècniques de solució. Finalment, es desenvolupen nous models matemàtics i enfocaments de solució d'última generació, com ara els algoritmes matheurístics, que combinen la programació matemàtica i les tècniques metaheurístiques. Els nous models i algoritmes comprenen millores en termes de rendiment computacional, i inclouen característiques realistes dels problemes del món real a què s'enfronten les empreses de fabricació. Els models matemàtics han estat validats amb un cas d'una important empresa del sector de l'automoció a Espanya, cosa que ha permés avaluar la rellevància pràctica d'aquests nous models utilitzant instàncies grans, similars a les existents a l'empresa objecte d'estudi. A més, els algorismes matheurístics han estat provats utilitzant eines lliures i de codi obert. Això també contribueix a la pràctica de la investigació operativa, i proporciona una visió de com desplegar aquests mètodes de solució i el temps de càlcul i rendiment de la bretxa que es pot obtindre mitjançant l'ús de programari lliure o de codi obert.[EN] Optimisation in manufacturing companies is especially important, due to the large investments they make, as sometimes these investments do not obtain the expected return because the profit margins of products are very tight. Therefore, companies seek to maximise the use of productive and financial resources by minimising lost time and, at the same time, improving process flows while meeting market needs. The planning process is a critical activity for companies. This task involves great challenges due to market changes, alterations in production processes within the company and in the supply chain, and changes in legislation, among others. Planning of replenishment, production and distribution plays a critical role in the performance of manufacturing companies because ineffective planning of suppliers, production processes and distribution systems contributes to higher product costs, longer lead times and less profits. Effective planning is a complex process that encompasses a wide range of activities to ensure that equipment, materials and human resources are available in the right time and the right place. Motivated by the complexity of planning in manufacturing companies, this thesis studies and develops quantitative tools to help planners in the replenishment, production and delivery planning processes. From this perspective, realistic models and efficient methods are proposed to support decision making in industrial companies, mainly in small- and medium-sized enterprises (SMEs). The contributions of this thesis represent a scientific breakthrough based on a comprehensive literature review about replenishment, production and distribution planning that helps to understand the main models and algorithms used to solve these plans, and highlights trends and future research directions. It also provides a holistic framework to characterise models and algorithms by focusing on production planning, scheduling and sequencing. This thesis also proposes a decision support tool for selecting an algorithm or solution method to solve concrete replenishment, production and distribution planning problems according to their complexity, which allows planners to not duplicate efforts modelling or programming solution techniques. Finally, new state-of-the-art mathematical models and solution approaches are developed, such as matheuristic algorithms, which combine mathematical programming and metaheuristic techniques. The new models and algorithms comprise improvements in computational performance terms, and include realistic features of real-world problems faced by manufacturing companies. The mathematical models have been validated with a case of an important company in the automotive sector in Spain, which allowed to evaluate the practical relevance of these novel models using large instances, similarly to those existing in the company under study. In addition, the matheuristic algorithms have been tested using free and open-source tools. This also helps to contribute to the practice of operations research, and provides insight into how to deploy these solution methods and the computational time and gap performance that can be obtained by using free or open-source software.This work would not have been possible without the following funding sources: Conselleria de Educación, Investigación, Cultura y Deporte, Generalitat Valenciana for hiring predoctoral research staff with Grant (ACIF/2018/170) and the European Social Fund with the Grant Operational Programme of FSE 2014-2020. Conselleria de Educación, Investigación, Cultura y Deporte, Generalitat Valenciana for predoctoral contract students to stay in research centers outside the research centers outside the Valencian Community (BEFPI/2021/040) and the European Social Fund.Guzmán Ortiz, BE. (2022). Models and Algorithms for the Optimisation of Replenishment, Production and Distribution Plans in Industrial Enterprises [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/187461Compendi