ENHANCEMENT OF CHURN PREDICTION ALGORITHMS

Customer churn can be described as the process by which consumers of goods and services discontinue the consumption of a product or service and switch over to a competitor.It is of great concern to many companies. Thus, decision support systems are needed to overcome this pressing issue and ensure good return on investments for organizations. Decision support systems use analytical models to provide the needed intelligence to analyze an integrated customer record database to predict customers that will churn and offer recommendations that will prevent them from churning. Customers churn prediction, unlike most conventional business intelligence techniques, deals with customer demographics, net worth-value, and market opportunities. It is used in determining customers who are likely to churn, those likely to remain loyal to the organization, and for prediction of future churn rates. Customer defection is naturally a slow rate event, and it is not easily detected by most business intelligent solutions available in the market; especially when data is skewed, large, and distinct. Thus, accurate and precise prediction methods are needed to detect the churning trend. In this study, a churn model that applies business intelligence techniques to detect the possibility that a customer will churn using churn trend analysis of customer records is proposed. The model applies clustering algorithms and enhanced SPRINT decision tree algorithms to explore customer record database, and identify the customer profile and behavior patterns. The Model then predicts the possibility that a customer will churn. Additionally, it offers solutions for retaining customers and making them loyal to a business entity by recommending customer-relationship management measures

Data Mining in Internet of Things Systems: A Literature Review

The Internet of Things (IoT) and cloud technologies have been the main focus of recent research, allowing for the accumulation of a vast amount of data generated from this diverse environment. These data include without any doubt priceless knowledge if could correctly discovered and correlated in an efficient manner. Data mining algorithms can be applied to the Internet of Things (IoT) to extract hidden information from the massive amounts of data that are generated by IoT and are thought to have high business value. In this paper, the most important data mining approaches covering classification, clustering, association analysis, time series analysis, and outlier analysis from the knowledge will be covered. Additionally, a survey of recent work in in this direction is included. Another significant challenges in the field are collecting, storing, and managing the large number of devices along with their associated features. In this paper, a deep look on the data mining for the IoT platforms will be given concentrating on real applications found in the literatur

Exploring Data Hierarchies to Discover Knowledge in Different Domains

L'abstract è presente nell'allegato / the abstract is in the attachmen

Data Mining Algorithms for Internet Data: from Transport to Application Layer

Nowadays we live in a data-driven world. Advances in data generation, collection and storage technology have enabled organizations to gather data sets of massive size. Data mining is a discipline that blends traditional data analysis methods with sophisticated algorithms to handle the challenges posed by these new types of data sets. The Internet is a complex and dynamic system with new protocols and applications that arise at a constant pace. All these characteristics designate the Internet a valuable and challenging data source and application domain for a research activity, both looking at Transport layer, analyzing network tra c flows, and going up to Application layer, focusing on the ever-growing next generation web services: blogs, micro-blogs, on-line social networks, photo sharing services and many other applications (e.g., Twitter, Facebook, Flickr, etc.). In this thesis work we focus on the study, design and development of novel algorithms and frameworks to support large scale data mining activities over huge and heterogeneous data volumes, with a particular focus on Internet data as data source and targeting network tra c classification, on-line social network analysis, recommendation systems and cloud services and Big data

3D Shape Descriptor-Based Facial Landmark Detection: A Machine Learning Approach

Facial landmark detection on 3D human faces has had numerous applications in the literature such as establishing point-to-point correspondence between 3D face models which is itself a key step for a wide range of applications like 3D face detection and authentication, matching, reconstruction, and retrieval, to name a few. Two groups of approaches, namely knowledge-driven and data-driven approaches, have been employed for facial landmarking in the literature. Knowledge-driven techniques are the traditional approaches that have been widely used to locate landmarks on human faces. In these approaches, a user with sucient knowledge and experience usually denes features to be extracted as the landmarks. Data-driven techniques, on the other hand, take advantage of machine learning algorithms to detect prominent features on 3D face models. Besides the key advantages, each category of these techniques has limitations that prevent it from generating the most reliable results. In this work we propose to combine the strengths of the two approaches to detect facial landmarks in a more ecient and precise way. The suggested approach consists of two phases. First, some salient features of the faces are extracted using expert systems. Afterwards, these points are used as the initial control points in the well-known Thin Plate Spline (TPS) technique to deform the input face towards a reference face model. Second, by exploring and utilizing multiple machine learning algorithms another group of landmarks are extracted. The data-driven landmark detection step is performed in a supervised manner providing an information-rich set of training data in which a set of local descriptors are computed and used to train the algorithm. We then, use the detected landmarks for establishing point-to-point correspondence between the 3D human faces mainly using an improved version of Iterative Closest Point (ICP) algorithms. Furthermore, we propose to use the detected landmarks for 3D face matching applications