Flaunting it on Facebook: Young adults, drinking cultures and the cult of celebrity

Copyright © Antonia Lyons; Tim McCreanor; Fiona Hutton; Ian Goodwin; Helen Moewaka Barnes; Christine Griffin; Kerryellen Vroman; Acushla Dee O’Carroll; Patricia Niland; Lina Samu Print publication available from: http://www.drinkingcultures.info/Young adults in Aotearoa/New Zealand (NZ) regularly engage in heavy drinking episodes with groups of friends within a collective culture of intoxication to ‘have fun’ and ‘be sociable’. This population has also rapidly increased their use of new social networking technologies (e.g. mobile camera/ video phones; Facebook and YouTube) and are said to be obsessed with identity, image and celebrity. This research project explored the ways in which new technologies are being used by a range of young people (and others, including marketers) in drinking practices and drinking cultures in Aotearoa/NZ. It also explored how these technologies impact on young adults’ behaviours and identities, and how this varies across young adults of diverse ethnicities (Maori [indigenous people of NZ], Pasifika [people descended from the Pacific Islands] and Pakeha [people of European descent]), social classes and genders. We collected data from a large and diverse sample of young adults aged 18-25 years employing novel and innovative methodologies across three data collection stages. In total 141 participants took part in 34 friendship focus group discussions (12 Pakeha, 12 Maori and 10 Pasifika groups) while 23 young adults showed and discussed their Facebook pages during an individual interview that involved screencapture software and video recordings. Popular online material regarding drinking alcohol was also collected (via groups, interviews, and web searches), providing a database of 487 links to relevant material (including websites, apps, and games). Critical and in-depth qualitative analyses across these multimodal datasets were undertaken. Key findings demonstrated that social technologies play a crucial role in young adults’ drinking cultures and processes of identity construction. Consuming alcohol to a point of intoxication was a commonplace leisure-time activity for most of the young adult participants, and social network technologies were fully integrated into their drinking cultures. Facebook was employed by all participants and was used before, during and following drinking episodes. Uploading and sharing photos on Facebook was particularly central to young people’s drinking cultures and the ongoing creation of their identities. This involved a great deal of Facebook ‘work’ to ensure appropriate identity displays such as tagging (the addition of explanatory or identifying labels) and untagging photos. Being visible online was crucial for many young adults, and they put significant amounts of time and energy into updating and maintaining Facebook pages, particularly with material regarding drinking practices and events. However this was not consistent across the sample, and our findings revealed nuanced and complex ways in which people from different ethnicities, genders and social classes engaged with drinking cultures and new technologies in different ways, reflecting their positioning within the social structure. Pakeha shared their drinking practices online with relatively little reflection, while Pasifika and Maori participants were more likely to discuss avoiding online displays of drinking and demonstrated greater reflexive self-surveillance. Females spoke of being more aware of normative expectations around gender than males, and described particular forms of online identity displays (e.g. moderated intake, controlled selfdetermination). Participants from upper socio-economic groups expressed less concern than others about both drinking and posting material online. Celebrity culture was actively engaged with, in part at least, as a means of expressing what it is to be a young adult in contemporary society, and reinforcing the need for young people to engage in their own everyday practices of ‘celebritising’ themselves through drinking cultures online. Alcohol companies employed social media to market their products to young people in sophisticated ways that meant the campaigns and actions were rarely perceived as marketing. Online alcohol marketing initiatives were actively appropriated by young people and reproduced within their Facebook pages to present tastes and preferences, facilitate social interaction, construct identities, and more generally develop cultural capital. These commercial activities within the commercial platforms that constitute social networking systems contribute heavily to a general ‘culture of intoxication’ while simultaneously allowing young people to ‘create’ and ‘produce’ themselves online via the sharing of consumption ‘choices’, online interactions and activities

Evaluation of the Choose Life North Lanarkshire Awareness Programme: Final Report

The Centre for Men’s Health at Leeds Metropolitan University, with consultants from MRC Social and Public Health Sciences Unit, Glasgow, and Men’s Health Forum, Scotland (MHFS), were appointed to conduct the Choose Life (North Lanarkshire) evaluation, beginning in March 2011. The key evaluation questions are: 1. How has the social marketing approach to increase awareness of crisis service numbers and de-stigmatise understandings and attitudes about suicide worked? 2. Has the programme as implemented been effective? Which aspects of the programme have been particularly effective? 3. Has this programme been of benefit to the community, in particular young men aged 16-35? 4. What contribution has the community made to the effectiveness of the programme

Clubbing masculinities: Gender shifts in gay men's dance floor choreographies

This is an Author's Accepted Manuscript of an article published in Journal of Homosexuality, 58(5), 608-625, 2011 [copyright Taylor & Francis], available online at: http://www.tandfonline.com/10.1080/00918369.2011.563660This article adopts an interdisciplinary approach to understanding the intersections of gender, sexuality, and dance. It examines the expressions of sexuality among gay males through culturally popular forms of club dancing. Drawing on political and musical history, I outline an account of how gay men's gendered choreographies changed throughout the 1970s, 80s, and 90s. Through a notion of “technologies of the body,” I situate these developments in relation to cultural levels of homophobia, exploring how masculine expressions are entangled with and regulated by musical structures. My driving hypothesis is that as perceptions of cultural homophobia decrease, popular choreographies of gay men's dance have become more feminine in expression. Exploring this idea in the context of the first decade of the new millennium, I present a case study of TigerHeat, one of the largest weekly gay dance club events in the United States

Sovereign of Herself : Women’s Narratives of ‘Lived Atheism’

Peer reviewedPublisher PD

Age and generations in everyday organisational life: neglected intersections in studying organisations

This paper highlights and critically analyses age and generation-related issues and their intersections with other social divisions in working life, and their importance for how work, careers, organisations and related work innovations are constructed. We draw mainly on qualitative data from nine case organisations in Finland and focus on the following questions: 1) What aspects of age and generational relations are articulated in the case organisations studied?; 2) How do age and age-generations intersect with other social divisions in workplaces? We work from the data in forming and recognising thematic groupings, and identify five main forms of discursive talk about age and generation: physical restrictions; retirement issues; age diversity as a strength; lack of a particular age group; along with silence on age or age as a non-issue. As such, the dynamics and intersections about and around age and generation in organisations are complex, multi-dimensional, and often contradictory and ambiguous. Building on an online survey (n = 122) and through interviews (n = 53) and qualitative fieldwork in nine organisations, we contribute to empirical, policy, intersectional, and theoretical areas and debates on age, generations and intersectionality at work, organisations and work innovation

Critical Review of Research on Families and Family Policies in Europe Conference Report

This report was produced by FAMILYPLATFORM. FAMILYPLATFORM (SSH-2009-3.2.2 Social platform on research for families and family policies) is funded by the EU’s 7th Framework Programme (€1,400,000) and has a duration of 18 months (October 2009 – March 2011). The consortium consists of the following 12 organisations: 1) Technical University Dortmund (Coordinators); 2) State Institute for Family Research, University of Bamberg; 3) Family Research Centre, University of Jyväskylä; 4) Austrian Institute for Family Studies, University of Vienna; 5) Demographic Research Institute, Budapest; 6) Institute of Social Sciences, University of Lisbon; 7) Department of Sociology and Social research, University of Milan-Bicocca; 8) Institute of International and Social Studies, Tallinn University; 9) London School of Economics; 10) Confederation of Family Organisations in the European Union (COFACE), Brussels; 11) Forum delle Associazioni Familiari, Italy; 12) Mouvement Mondial des Mères, Brussels; Contact [email protected] or visit http://www.familyplatform.eu for more information.The aim of this Critical Review Report is to describe and report on the international conference "Families and Family Policies in Europe - A Critical Review", wich took place in Lisbon, at the Institute for Social Sciences (University of Lisbon), in May 2010. Organized by FAMILYPLATFORM consortium, the main objective of this 3 day conference was to carry out a critical review of existing research on families and family policies in Europe. Drawing on expert reviews of the state of the art, critical statements by stakeholders and policy makers, and debate on the major challenges for research and policies, the conference was organized with a view to providing a major forum for discussing and identifying the design of future family policies and research.FAMILYPLATFORM (SSH 2009.2.2 Social platform on research for families and family  policies):  funded  by  the  European  Unions 7th Framework Programme for 18 months (October 2009 – March 2011)

The time benefits of young adult home stayers in France and Italy: a new perspective on the transition to adulthood?

This article analyses how two co-residing generations contribute to the housework workload in Italy and France during the early 2000s. It studies the intergenerational exchange of time between young adults and their parents by indirectly comparing the level of domestic comfort enjoyed by young people in the two closely neighbouring countries. A focus on the reasons for staying in the parental home provides an explanation for the tendency of young Italian adults to prolong their stay in the family nest. The results of time-use surveys suggest that young Italians (especially young men) may benefit more than their French counterparts in co-residing with their parents. Beyond the compositional or structural effects, they perform fewer domestic tasks than their French counterparts, a result that is related to different cultural practices

Medium for empowerment or a 'centre for everything': students’ experience of control in digital environments within a university context

In maximising opportunities to nurture rich and productive learning communities, there is a need to know more about the cultures and sub-cultures that surround virtual learning environments (VLEs). Drawing from a small-scale interview study of students’ digital practices, this paper explores how different discourses may have patterned a group of students’ experiences of VLEs. Unlike studies which have focused upon evaluations of specific projects or interventions, this study investigated their experience across their course. It explores the student identities they associated with digital environments and the power relationships which seemed to pattern how they positioned themselves (or felt positioned) as learners. Whilst none were intimidated by technical aspects, the student identities available to them seemed to vary, as did their perceptions of the student identities associated with university-sponsored digital environments. The analysis considers three aspects of their experience: how they related to the VLE itself, how they related to others through this, and the alternative communities they created to attempt to manage their engagement with the VLE. The paper concludes by arguing for further research which focuses on the broader student experience across courses in order to explore how university-based digital environments intersect with students’ identities as learners

Thinking intergenerationally about motherhood

This paper draws on The Making of Modern Motherhoods study, which explores how a contemporary generation of women are creating motherhood, and how intergenerational dynamics of mother daughter relationships can provide insight into the interplay of historical, biographical and generational processes. The study combines an intergeneration and longtitudinal research design, building 12 case studies from an initial interview sample of 62 expectant first time mothers. The paper begins with a review of the conceptual tools employed within the study in order to make sense of rich empirical data, including memory, generation, co-existence and configuration. These themes are then realised through a detailed case history of the Calder family – tracing the impact of the arrival of a new generation. This thick description enables us to see beyond the individual towards the historically contingent configuration that is a ‘family’. By counter posing the horizontal dimensions of the generation against the vertical dimension of historical process and intergenerational change it is possible to capture a sense of how people live, creating change in order to establish continuity. The paper concludes by exploring the contingency of formations of mothering and their connectedness over time, through reflections on the interplay of historical, generational and biographical temporalities

Analysing Web Images

The visual is fundamental to internet experience which itself is an almost unavoidable feature of our lives as workers, consumers, family members, and as researchers. However, despite the recent interest in the visual in business and management research, web images have yet to become a key focus of analysis. This chapter discusses different forms of image found on the internet and explores ways in which these might be analysed. Imagine for a moment the internet without images. Then consider your own organizational website or one relating to an organization you are researching; look at its coverage in the news or how it promotes its products online. It is likely you may even find more images than text. We suggest that these web images offer potential insights into a wide range contemporary of work-related debates of interest to business and management researchers. Such insights might inform understandings of particular organizational processes or, as in our own research exploring constructions of age and ageing at work, inform an understanding of the internet as a critical communicative context for organizing, organizations and those working in them. In this chapter we examine the potential of these data for informing research and consider key questions to pose when setting out on such a research project. Given the variety and potential of web images we first provide an overview of these data before exploring a specific example in depth to offer further methodological examination