1,393 research outputs found

    Leveraging Social Media for Generation Y retention

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    Social media has enmeshed into fabric of Generation Y (Gen Y), becoming part of their daily lives. Gen Y is the fastest growing workforce segment and its engagement is a top priority for organizations. The purpose of this paper is to explore the role of social media in engaging Gen Y employees and it highlights the burgeoning influence of social media on this generation. Furthermore, in congruence with psychological profile of this generation, a conceptual framework is proposed based on socio-technical system theory to engage Gen Y employees by leveraging social media tools. Implications and future direction of research are also discussed thereafter. Keywords: Social Media, Gen Y, HR, Retentio

    Social media in undergraduate medical education: A systematic review

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    Introduction There are over 3.81 billion worldwide active social media (SoMe) users. SoMe are ubiquitous in medical education, with roles across undergraduate programmes, including professionalism, blended learning, well being and mentoring. Previous systematic reviews took place before recent explosions in SoMe popularity and revealed a paucity of high-quality empirical studies assessing its effectiveness in medical education. This review aimed to synthesise evidence regarding SoMe interventions in undergraduate medical education, to identify features associated with positive and negative outcomes. Methods Authors searched 31 key terms through seven databases, in addition to references, citation and hand searching, between 16 June and 16 July 2020. Studies describing SoMe interventions and research on exposure to existing SoMe were included. Title, abstract and full paper screening were undertaken independently by two reviewers. Included papers were assessed for methodological quality using the Medical Education Research Study Quality Instrument (MERSQI) and/or the Standards for Reporting Qualitative Research (SRQR) instrument. Extracted data were synthesised using narrative synthesis. Results 112 studies from 26 countries met inclusion criteria. Methodological quality of included studies had not significantly improved since 2013. Engagement and satisfaction with SoMe platforms in medical education are described. Students felt SoMe flattened hierarchies and improved communication with educators. SoMe use was associated with improvement in objective knowledge assessment scores and self-reported clinical and professional performance, however evidence for long term knowledge retention was limited. SoMe use was occasionally linked to adverse impacts upon mental and physical health. Professionalism was heavily investigated and considered important, though generally negative correlations between SoMe use and medical professionalism may exist. Conclusions Social media is enjoyable for students who may improve short term knowledge retention and can aid communication between learners and educators. However, higher-quality study is required to identify longer-term impact upon knowledge and skills, provide clarification on professionalism standards and protect against harms

    Involvement of Gen Y in online social networking media : role in developing attitude towards brands

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    Attitude is often seen as a precursor of behaviour, including of consumer behaviour regarding brands. Understanding the underlying elements of attitude is crucial for anyone who wants to learn about behaviour or induce desired behaviours. Though, so far, extensive research has been carried out on attitudes and brands, no research has focused on Gen Y’s attitude formation towards brands, particularly in relation to Gen Y’s involvement in online social networking media. In view of this gap in the literature, this research addressed the following research problem: How does Gen Y’s involvement in online social networking media facilitate the development of their attitudes towards brands through their online friends? By analysing relevant current literature, a framework was developed to investigate the effects of involvement in online social networking media, electronic word of mouth and subjective norms on the formation of attitudes towards brands. Informational influence, trust and tie strength were introduced as mediating variables between involvement in online social networking media and electronic word of mouth. Results indicate that there is a positive influence of Gen Y’s involvement in online social networking media on the electronic word of mouth they receive. It was also found that informational influence is a catalyst (partial mediator) between involvement in online social networking media and word of mouth that Gen Y receive from their online social network friends. Electronic word of mouth has a positive effect on subjective norms and attitudes towards brands. Subjective norms also have a positive effect on attitudes towards brands. Although both male and female Gen Y groups share similar beliefs, female attitudes towards brands are more likely to be affected by the electronic word of mouth they receive than are male attitudes towards brands. On the contrary, males are more affected by the subjective norms to develop attitudes towards brands than are females. Results also indicate that there are intra-generational differences on developing attitudes towards brands: the older group of Gen Y is more affected by electronic word of mouth and subjective norms than the younger group of Gen Y

    The impact of attitudes towards influencers amongst millennial fashion buyers

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    The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (including all the influential players) regarding fashion-buying millennials are presented. The paper presents the results of qualitative and quantitative empirical research based on focus groups and in-depth interviews with 22 university students. Findings from this research and their implications regarding the different stages of the millennial buying process are discussed

    Employer Attractiveness Through Social Media: A Phenomenological Study

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    The purpose of this paper is to gain insights into the subjective experience and perception of job seekers about the extensive use of social media as a source of recruitment and selection by the employers and its influence on the overall employer attractiveness. Four focus group interviews were conducted, audio-taped, transcribed, and analyzed by following the procedure of Interpretative Phenomenological Analysis (IPA) laid down by Smith and Osborn (2007). By employing IPA, the themes which emerged under the study are: ease of information; navigational usability and user friendliness; person-job fit and person-organization fit; reliability and timeliness; positive and cost effective marketing; value creation for the employers; and privacy concern. The present study posits to assist the human resource managers in formulating strategies pertaining to social media recruitment and selection so as to create an image of attractive employer. Although IPA has been predominantly used within health psychology, it has been uncommon in the recruitment literature so far. Since IPA is a phenomenological account of an individual’s personal experience and perception about an object or event, it allowed determining the richness of job seekers’ perception and the extent to which it is similar or different across each participant groups. Also, the current study is one of the pioneers in uncovering the perception of job seekers about social media recruitment and selection process in the Indian context

    Think Exogenous to Excel: Alternative Supply Chain Data to Improve Transparency and Decisions

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    Efficient decisions along the supply chain have traditionally demanded sophisticated information sharing processes. Even with decades of research on theoretical and practical developments on integrating systems and stakeholders, in practice, we still seem to struggle to achieve full transparency and mitigate inefficiency challenges. We explore the emerging sentiment analysis technique to augment sales and operations planning (S&OP) with currently unavailable exogenous information. Even though sentiment analysis has gained traction, a comprehensive application in supply chains has not yet been attempted. Relevant topics are reviewed to allow an examination of the key relationships in a process framework, grounded in dual-process and bullwhip effect theory. Our proposed conceptual framework extends our conception of sentiment analysis integration to improve supply chain decisions and performance. The framework addresses managers interested in developing additional analytical capabilities and researchers to initiate further empirical research on the potential held by sentiment analysis in supply chain research

    Social media in undergraduate medical education: A systematic review.

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    INTRODUCTION: There are over 3.81 billion worldwide active social media (SoMe) users. SoMe are ubiquitous in medical education, with roles across undergraduate programmes, including professionalism, blended learning, well being and mentoring. Previous systematic reviews took place before recent explosions in SoMe popularity and revealed a paucity of high-quality empirical studies assessing its effectiveness in medical education. This review aimed to synthesise evidence regarding SoMe interventions in undergraduate medical education, to identify features associated with positive and negative outcomes. METHODS: Authors searched 31 key terms through seven databases, in addition to references, citation and hand searching, between 16 June and 16 July 2020. Studies describing SoMe interventions and research on exposure to existing SoMe were included. Title, abstract and full paper screening were undertaken independently by two reviewers. Included papers were assessed for methodological quality using the Medical Education Research Study Quality Instrument (MERSQI) and/or the Standards for Reporting Qualitative Research (SRQR) instrument. Extracted data were synthesised using narrative synthesis. RESULTS: 112 studies from 26 countries met inclusion criteria. Methodological quality of included studies had not significantly improved since 2013. Engagement and satisfaction with SoMe platforms in medical education are described. Students felt SoMe flattened hierarchies and improved communication with educators. SoMe use was associated with improvement in objective knowledge assessment scores and self-reported clinical and professional performance, however evidence for long term knowledge retention was limited. SoMe use was occasionally linked to adverse impacts upon mental and physical health. Professionalism was heavily investigated and considered important, though generally negative correlations between SoMe use and medical professionalism may exist. CONCLUSIONS: Social media is enjoyable for students who may improve short term knowledge retention and can aid communication between learners and educators. However, higher-quality study is required to identify longer-term impact upon knowledge and skills, provide clarification on professionalism standards and protect against harms

    Attracting Generation Z Students to Higher Education Institutions

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    U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to Higher Education Institutions. The two research questions were: 1) What marketing strategies are successful HEIs using to attract Generation Z students? and 2) What are they doing differently to attract Gen Z compared to Gen X or Y? This study was based on marketing theory, generational theory, and the concept of higher education. Marketing theory suggests that product, price, place, and promotion along with a target market are necessary for success. Generational theory suggests that what worked in the past will not necessary be effective today due to the changing values and desires of a generation. To identify learnings, marketing staff were interviewed from five institutions which have successfully increased their enrollment of Gen Z students since 2013. The findings from the research indicate that the Four P’s of marketing remain critical components in attracting this audience. Additionally, a focus on utilizing data to develop marketing strategies was found to be effective, along with a collaborative culture. Institutions can apply learnings by implementing data sharing across campus, cultivating a collaborative culture, using data to develop specific target markets, creating a clear brand, and investing in digital marketing strategies such as website and social media. In conclusion, the results of the study describe how successful HEIs are attracting Gen Z students. The learnings can be implemented at other institutions to help them fulfill their purpose of educating and training students

    The Use of Social Media in Improving Literacy in Rural Village

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    Background: Social media, in the form of chatting platforms such as WhatsApp and various other social media widely used by Generation Y today, can help to increase literacy and information dissemination in a rural village. With the involvement and contribution of Generation Y, social media has what it takes to improve literacy among people in rural areas, allowing them to obtain information as fast and as precisely as the urban communities do while also making advancements to the area itself. Objective: This study attempts to investigate the use of social media in increasing literacy in eight villages on Madura Island. Method: This study uses a descriptive analysis method with a qualitative approach. Results: The results show that there are still several problems caused by the use of social media among generation Y in making decisions, taking action, behaving, communicating, and socializing. Another issue is that, generally, Generation Y tends to disseminate information directly without checking its veracity. Conclusion: The lack of digital literacy worries many people because it causes the spread of disinformation that threatens the bond of kinship and disperses national unity. Therefore, there is a need for education on how to use social media healthily, provision of rural village and city-level libraries, and the need for attention from clerics, parents, and the government. Keywords: literacy; rural village; social medi

    Talking Abortion (Mis)information with ChatGPT on TikTok

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    In this study, we tested users' perception of accuracy and engagement with TikTok videos in which ChatGPT responded to prompts about "at-home" abortion remedies. The chatbot's responses, though somewhat vague and confusing, nonetheless recommended consulting with health professionals before attempting an "at-home" abortion. We used ChatGPT to create two TikTok video variants - one where users can see ChatGPT explicitly typing back a response, and one where the text response is presented without any notion to the chatbot. We randomly exposed 100 participants to each variant and found that the group of participants unaware of ChatGPT's text synthetization was more inclined to believe the responses were misinformation. Under the same impression, TikTok itself attached misinformation warning labels ("Get the facts about abortion") to all videos after we collected our initial results. We then decided to test the videos again with another set of 50 participants and found that the labels did not affect the perceptions of abortion misinformation except in the case where ChatGPT explicitly responded to a prompt for a lyrical output. We also found that more than 60% of the participants expressed negative or hesitant opinions about chatbots as sources of credible health information
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