Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does not give insights into how affect is modulated by aspects such as the ad scene setting, salient object attributes and their interactions. Neither do such approaches inform us on how humans prioritize visual information for ad understanding. Our work addresses these lacunae by decomposing video content into detected objects, coarse scene structure, object statistics and actively attended objects identified via eye-gaze. We measure the importance of each of these information channels by systematically incorporating related information into ad affect prediction models. Contrary to the popular notion that ad affect hinges on the narrative and the clever use of linguistic and social cues, we find that actively attended objects and the coarse scene structure better encode affective information as compared to individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International Conference on Multimodal Interaction, Boulder, CO, US

Gaze Embeddings for Zero-Shot Image Classification

Zero-shot image classification using auxiliary information, such as attributes describing discriminative object properties, requires time-consuming annotation by domain experts. We instead propose a method that relies on human gaze as auxiliary information, exploiting that even non-expert users have a natural ability to judge class membership. We present a data collection paradigm that involves a discrimination task to increase the information content obtained from gaze data. Our method extracts discriminative descriptors from the data and learns a compatibility function between image and gaze using three novel gaze embeddings: Gaze Histograms (GH), Gaze Features with Grid (GFG) and Gaze Features with Sequence (GFS). We introduce two new gaze-annotated datasets for fine-grained image classification and show that human gaze data is indeed class discriminative, provides a competitive alternative to expert-annotated attributes, and outperforms other baselines for zero-shot image classification

Object Referring in Videos with Language and Human Gaze

We investigate the problem of object referring (OR) i.e. to localize a target object in a visual scene coming with a language description. Humans perceive the world more as continued video snippets than as static images, and describe objects not only by their appearance, but also by their spatio-temporal context and motion features. Humans also gaze at the object when they issue a referring expression. Existing works for OR mostly focus on static images only, which fall short in providing many such cues. This paper addresses OR in videos with language and human gaze. To that end, we present a new video dataset for OR, with 30, 000 objects over 5, 000 stereo video sequences annotated for their descriptions and gaze. We further propose a novel network model for OR in videos, by integrating appearance, motion, gaze, and spatio-temporal context into one network. Experimental results show that our method effectively utilizes motion cues, human gaze, and spatio-temporal context. Our method outperforms previousOR methods. For dataset and code, please refer https://people.ee.ethz.ch/~arunv/ORGaze.html.Comment: Accepted to CVPR 2018, 10 pages, 6 figure