A Process Framework for Semantics-aware Tourism Information Systems

The growing sophistication of user requirements in tourism due to the advent of new technologies such as the Semantic Web and mobile computing has imposed new possibilities for improved intelligence in Tourism Information Systems (TIS). Traditional software engineering and web engineering approaches cannot suffice, hence the need to find new product development approaches that would sufficiently enable the next generation of TIS. The next generation of TIS are expected among other things to: enable semantics-based information processing, exhibit natural language capabilities, facilitate inter-organization exchange of information in a seamless way, and evolve proactively in tandem with dynamic user requirements. In this paper, a product development approach called Product Line for Ontology-based Semantics-Aware Tourism Information Systems (PLOSATIS) which is a novel hybridization of software product line engineering, and Semantic Web engineering concepts is proposed. PLOSATIS is presented as potentially effective, predictable and amenable to software process improvement initiatives

Customer empowerment in tourism through Consumer Centric Marketing (CCM)

We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing ‘content’ for these ICT products the travel industry can fully gain from these developments and also enhance consumers’ gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketin

Potencijal razvoja pametne turističke destinacije Podravine predstavljen na modelu grada Koprivnice

Modern information and communications technology (ICT) form the backbone of the development of smart tourism. Establishing a positive correlation of technology with other factors of a certain destination is necessary for the development of a smart tourism destination. The smart tourism destination is based on the digitalization of the destination\u27s tourist system, personalization of experiences and services, and the use of corporate social responsibility. Digitalization means the application of modern ICT when interacting with tourists. Personalization of the experiences and services implies an expanded tourism supply that includes special programs and tourist animation/entertainment. The corporate social responsibility (CSR) of the destination represents business operations that are run in line with the principles of sustainability, green economy and ethics. Starting from this, the purpose of this research is to detect and explore the potential of Koprivnica as the flagship tourist destination of the Podravina Region. This research aims to provide a model for the development of the Koprivnica smart tourism destination, which is based on the conducted qualitative research. To present the smart tourism destination model, the method of analysis and the method of comparison with destination Split were used, which is the leader in the process of transforming the classic tourist destination into a smart one. Considering the position of Koprivnica in relation to the emissive tourism markets/centres, the rich cultural and historical heritage of the destination and the preserved environment, Koprivnica has the competitive advantage of being the bearer of the Podravina region’s development of smart tourism as part of the Koprivnica-Križevci County. Koprivnica is the headquarters of the Koprivnica-Križevci County’s Tourist Board, thus it is the administrative centre of the Podravina Region’s tourist system and it certainly has the potential for faster implementation of the smart destination model. In tourism terms, Koprivnica has not yet reached its full tourist potential. Branding Koprivnica as a smart tourism destination will enable its faster positioning in the tourist market. The resource base of Koprivnica, the current infrastructure and the tourism carrying capacity (TCC) distinguishes Koprivnica from other destinations. Based on the research results presented in this paper, the main guidelines for the development of the smart tourism destination model of Koprivnica are presented.Suvremena informacijska i komunikacijska tehnologija (ICT – information and communication technology) čini okosnicu razvoja pametnog turizma. Uspostava pozitivne korelacije tehnologije s drugim čimbenicima određene destinacije nužna je za razvoj pametne turističke destinacije. Pametna turistička destinacija temelji se na digitalizaciji turističkog sustava destinacije, personalizaciji doživljaja i usluga te korištenju društveno odgovornog poslovanja. Digitalizacija podrazumijeva primjenu suvremenih informacijskih i komunikacijskih tehnologija u interakciji s turistima. Personalizacija doživljaja i usluga podrazumijeva proširenu turističku ponudu koja uključuje posebne programe i turističku animaciju/zabavu. Društveno odgovorno poslovanje (CSR – corporate social responsibility) destinacije predstavlja poslovanje koje se vodi u skladu s načelima održivosti, zelene ekonomije i etike. Polazeći od toga, svrha ovog istraživanja je detektirati i istražiti potencijal Koprivnice kao vodeće turističke destinacije Podravine. Ovim istraživanjem želi se dati model razvoja destinacije pametnog turizma Koprivnice koji se temelji na provedenom kvalitativnom istraživanju. Za prikaz modela pametne turističke destinacije korištena je metoda analize i metoda usporedbe s destinacijom Split koja je predvodnik u procesu transformacije klasične u pametnu turističku destinaciju. S obzirom na položaj Koprivnice u odnosu na emitivna turistička tržišta/centre, bogatu kulturno-povijesnu baštinu destinacije i očuvani okoliš, Koprivnica ima konkurentsku prednost kao nositelj razvoja pametnog turizma Podravine u sklopu Koprivničko-križevačke županije. Koprivnica je sjedište Turističke zajednice Koprivničko-križevačke županije, i samim time administrativno središte turističkog sustava Podravine i svakako ima potencijala za bržu implementaciju modela pametne destinacije. U turističkom smislu Koprivnica još nije dosegla svoj puni turistički potencijal. Brendiranje Koprivnice kao destinacije pametnog turizma omogućit će njezino brže pozicioniranje na turističkom tržištu. Resursna baza Koprivnice, postojeća infrastruktura i turistički kapacitet (TCC) izdvajaju Koprivnicu od ostalih destinacija. Na temelju rezultata istraživanja prezentiranih u ovom radu, prikazane su glavne smjernice za razvoj modela pametne turističke destinacije Koprivnica

Potencijal razvoja pametne turističke destinacije Podravine predstavljen na modelu grada Koprivnice

Modern information and communications technology (ICT) form the backbone of the development of smart tourism. Establishing a positive correlation of technology with other factors of a certain destination is necessary for the development of a smart tourism destination. The smart tourism destination is based on the digitalization of the destination\u27s tourist system, personalization of experiences and services, and the use of corporate social responsibility. Digitalization means the application of modern ICT when interacting with tourists. Personalization of the experiences and services implies an expanded tourism supply that includes special programs and tourist animation/entertainment. The corporate social responsibility (CSR) of the destination represents business operations that are run in line with the principles of sustainability, green economy and ethics. Starting from this, the purpose of this research is to detect and explore the potential of Koprivnica as the flagship tourist destination of the Podravina Region. This research aims to provide a model for the development of the Koprivnica smart tourism destination, which is based on the conducted qualitative research. To present the smart tourism destination model, the method of analysis and the method of comparison with destination Split were used, which is the leader in the process of transforming the classic tourist destination into a smart one. Considering the position of Koprivnica in relation to the emissive tourism markets/centres, the rich cultural and historical heritage of the destination and the preserved environment, Koprivnica has the competitive advantage of being the bearer of the Podravina region’s development of smart tourism as part of the Koprivnica-Križevci County. Koprivnica is the headquarters of the Koprivnica-Križevci County’s Tourist Board, thus it is the administrative centre of the Podravina Region’s tourist system and it certainly has the potential for faster implementation of the smart destination model. In tourism terms, Koprivnica has not yet reached its full tourist potential. Branding Koprivnica as a smart tourism destination will enable its faster positioning in the tourist market. The resource base of Koprivnica, the current infrastructure and the tourism carrying capacity (TCC) distinguishes Koprivnica from other destinations. Based on the research results presented in this paper, the main guidelines for the development of the smart tourism destination model of Koprivnica are presented.Suvremena informacijska i komunikacijska tehnologija (ICT – information and communication technology) čini okosnicu razvoja pametnog turizma. Uspostava pozitivne korelacije tehnologije s drugim čimbenicima određene destinacije nužna je za razvoj pametne turističke destinacije. Pametna turistička destinacija temelji se na digitalizaciji turističkog sustava destinacije, personalizaciji doživljaja i usluga te korištenju društveno odgovornog poslovanja. Digitalizacija podrazumijeva primjenu suvremenih informacijskih i komunikacijskih tehnologija u interakciji s turistima. Personalizacija doživljaja i usluga podrazumijeva proširenu turističku ponudu koja uključuje posebne programe i turističku animaciju/zabavu. Društveno odgovorno poslovanje (CSR – corporate social responsibility) destinacije predstavlja poslovanje koje se vodi u skladu s načelima održivosti, zelene ekonomije i etike. Polazeći od toga, svrha ovog istraživanja je detektirati i istražiti potencijal Koprivnice kao vodeće turističke destinacije Podravine. Ovim istraživanjem želi se dati model razvoja destinacije pametnog turizma Koprivnice koji se temelji na provedenom kvalitativnom istraživanju. Za prikaz modela pametne turističke destinacije korištena je metoda analize i metoda usporedbe s destinacijom Split koja je predvodnik u procesu transformacije klasične u pametnu turističku destinaciju. S obzirom na položaj Koprivnice u odnosu na emitivna turistička tržišta/centre, bogatu kulturno-povijesnu baštinu destinacije i očuvani okoliš, Koprivnica ima konkurentsku prednost kao nositelj razvoja pametnog turizma Podravine u sklopu Koprivničko-križevačke županije. Koprivnica je sjedište Turističke zajednice Koprivničko-križevačke županije, i samim time administrativno središte turističkog sustava Podravine i svakako ima potencijala za bržu implementaciju modela pametne destinacije. U turističkom smislu Koprivnica još nije dosegla svoj puni turistički potencijal. Brendiranje Koprivnice kao destinacije pametnog turizma omogućit će njezino brže pozicioniranje na turističkom tržištu. Resursna baza Koprivnice, postojeća infrastruktura i turistički kapacitet (TCC) izdvajaju Koprivnicu od ostalih destinacija. Na temelju rezultata istraživanja prezentiranih u ovom radu, prikazane su glavne smjernice za razvoj modela pametne turističke destinacije Koprivnica

Collaborative Practices and Multidisciplinary Research : The Dialogue Between Entrepreneurship, Management, and Data Science

Author's accepted version (post-print).Available from 06/06/2020.acceptedVersio

HUMAN vs. ROBOT: THE APPLICATION OF SMART TECHNOLOGY IN THE HOTEL INDUSTRY

The current use of robotics, artificial intelligence, and service automation (RAISA) illustrated that innovation developed very quickly and had an enormous impact on how consumers use tourism services. This study aimed to determine how tourism and hospitality employees dealt with the pandemic, particularly when implementing the protocol called physical distance in the new normal era. This study also intended to discover our hospitality industry's readiness to confront a new normal era by applying technology to serve guests. This study conducted semi-structured interviews with 15 stakeholders. The findings indicated that the government and hotel management exploit this occurrence to enhance service quality, explicitly emphasizing hotel consumer comfort and safety. It was posited that the issues associated with the interaction between humans and robots extend beyond budgetary considerations, readiness, and maintenance. A crucial aspect to consider was robots' potential replacement of service uniqueness, particularly in developing countries. Integrating robotics and artificial intelligence (AI) inside the hotel industry may need to reevaluate the hospitality and tourism education curriculum

Business intelligence and big data in hospitality and tourism: a systematic literature review

Purpose This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying research gaps and future developments and designing an agenda for future research. Design/methodology/approach The study consists of a systematic quantitative literature review of academic articles indexed on the Scopus and Web of Science databases. The articles were reviewed based on the following features: research topic; conceptual and theoretical characterization; sources of data; type of data and size; data collection methods; data analysis techniques; and data reporting and visualization. Findings Findings indicate an increase in hospitality and tourism management literature applying analytical techniques to large quantities of data. However, this research field is fairly fragmented in scope and limited in methodologies and displays several gaps. A conceptual framework that helps to identify critical business problems and links the domains of business intelligence and big data to tourism and hospitality management and development is missing. Moreover, epistemological dilemmas and consequences for theory development of big data-driven knowledge are still a terra incognita. Last, despite calls for more integration of management and data science, cross-disciplinary collaborations with computer and data scientists are rather episodic and related to specific types of work and research. Research limitations/implications This work is based on academic articles published before 2017; hence, scientific outputs published after the moment of writing have not been included. A rich research agenda is designed. Originality/value This study contributes to explore in depth and systematically to what extent hospitality and tourism scholars are aware of and working intendedly on business intelligence and big data. To the best of the authors’ knowledge, it is the first systematic literature review within hospitality and tourism research dealing with business intelligence and big data