50,127 research outputs found

    Strategic CSR communication plan for public environmental management companies

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    RESUMEN: Aquello que no se comunica no existe, o al menos no tanto como podría ser. En la actualidad, la sobresaturación de emisores, mensajes y canales provoca que lo que permanece “en silencio” permanezca oculto. Una correcta comunicación potencia los argumentos, los hace visibles y fuerza la relación entre las personas y su entorno. La gestión de ese entorno entendida como gestión medioambiental, es una necesidad vital. En un mundo con necesidades crecientes y recursos limitados, la única forma de mantener el status de bienestar es gestionando adecuadamente el medio ambiente. Eso pasa por conseguir y potenciar una economía circular en la que lo producido y usado, se recicle y vuelva al medio. A lo largo de ese proceso debe emplearse políticas de Responsabilidad Social Corporativa (RSC) si se ambiciona promover un desarrollo sostenible. Las acciones en RSC, relativamente incipientes en la historia de la gestión empresarial, eran consideradas como herramientas que mejoraban exclusivamente la imagen corporativa, hoy en día se sabe que aquellas empresas que implantan esta “nueva” forma de gestión, consiguen sinergias mejorando los resultados en los campos-objetivo, experimentando reducciones de costes y riesgos, aumentos de ingresos y mejoras en las relaciones interpersonales. La globalización y el surgimiento de nuevas tecnologías, conlleva una interconexión permanente entre empresa, administraciones, ciudadanos y el medioambiente, no se entiende por tanto una organización que no busque integrarse en su entorno para quedar aislada. Es fundamental apostar decididamente por políticas de RSC y comunicarlas convenientemente para favorecer desarrollos sostenibles en lo social, medioambiental y económico. Esa receta que bien emplea la multitud de empresas, debe ser igualmente desarrollada por el conjunto de instituciones públicas y empresas de capital social público. El presente trabajo titulado “Plan estratégico de comunicación de RSC para empresas públicas de gestión ambiental”, pretende poner de manifiesto una manera eficiente de comunicación de las políticas de RSC en el entorno de las empresas públicas de gestión ambiental. Más específicamente analiza el caso de estudio de MARE, S.A proponiendo estrategias y acciones de comunicación con el fin de lograr las metas imaginadas.ABSTRACT: That which is not communicated does not exist, or at least not as much as it could be. At present, the oversaturation of senders, messages and channels causes that what remains "silent" remains hidden. A correct communication enhances the arguments, makes them visible and strengthens the relationship between people and their environment. The management of the environment understood as “environmental management” is a crucial necessity. In a world with growing needs and limited resources, the only way to maintain the welfare situation is to manage in a proper way the environment. This requires achieving and enhancing a circular economy in which what is produced and used, is recycled and brought back to the environment. During this process, Corporate Social Responsibility (CSR) policies should be used if the real aim is to promote sustainable development. The interventions in CSR, relatively new in the history of the business management, were considered, at first, as tools that only improved the corporate image. Nowadays it is known that those companies that implement this "new" form of management achieve synergies by improving the results in the target fields, reducing their costs and risks, increasing their incomes and improving interpersonal relationships. The globalization and the emergence of new technologies, implies a permanent interconnection between firm, administrations, citizens and the environment. It is not therefore understood an isolated organization that does not seek to integrate in its environment. It is essential to act decisively on CSR policies and communicate them conveniently to promote sustainable social, environmental and economic development. This “recipe”, which is well spread among private firms, must also be developed by public institutions and public firms. This work entitled "CSR Strategic Communication Plan for public firms devoted to environmental Management companies", deals with the case study of MARE, S. A. Communication strategies and actions are proposed in order to achieve the designed goals.Máster en Empresa y Tecnologías de la Informació

    Does international patent collaboration have an effect on entrepreneurship?

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    .Entrepreneurship is one of the main pillars of growth in any economy. Achieving a high rate of entrepreneurship in a region has become the priority objective of governments and firms. However, in many cases, new firm creation is conditioned by relations or collaboration in innovation with agents from other countries. Previous literature has analyzed the mechanisms that foster entrepreneurship. This paper attempts to shed light on the influence of international patent collaboration (IPC) on entrepreneurial activity at country level taking into account the timing of this relationship. An empirical study is proposed to verify whether IPC leads to greater entrepreneurship and to analyze the gestation period between international patenting actions and firm creation. Using the Generalized Method of Moments, the two hypotheses proposed were tested in a data panel of 30 countries for the period 2005–2017. Results show the influence of IPC in promoting entrepreneurship in the same year, but especially in the following year. The study offers implications for entrepreneurs and public agents. IPC affects the integration and interaction of international agents in a country, favors the production of new knowledge, and increases positive externalities in a territory. All this facilitates the creation of new companies with a high innovative component.S

    Building body identities - exploring the world of female bodybuilders

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    This thesis explores how female bodybuilders seek to develop and maintain a viable sense of self despite being stigmatized by the gendered foundations of what Erving Goffman (1983) refers to as the 'interaction order'; the unavoidable presentational context in which identities are forged during the course of social life. Placed in the context of an overview of the historical treatment of women's bodies, and a concern with the development of bodybuilding as a specific form of body modification, the research draws upon a unique two year ethnographic study based in the South of England, complemented by interviews with twenty-six female bodybuilders, all of whom live in the U.K. By mapping these extraordinary women's lives, the research illuminates the pivotal spaces and essential lived experiences that make up the female bodybuilder. Whilst the women appear to be embarking on an 'empowering' radical body project for themselves, the consequences of their activity remains culturally ambivalent. This research exposes the 'Janus-faced' nature of female bodybuilding, exploring the ways in which the women negotiate, accommodate and resist pressures to engage in more orthodox and feminine activities and appearances

    Towards a sociology of conspiracy theories: An investigation into conspiratorial thinking on Dönmes

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    This thesis investigates the social and political significance of conspiracy theories, which has been an academically neglected topic despite its historical relevance. The academic literature focuses on the methodology, social significance and political impacts of these theories in a secluded manner and lacks empirical analyses. In response, this research provides a comprehensive theoretical framework for conspiracy theories by considering their methodology, political impacts and social significance in the light of empirical data. Theoretically, the thesis uses Adorno's semi-erudition theory along with Girardian approach. It proposes that conspiracy theories are methodologically semi-erudite narratives, i.e. they are biased in favour of a belief and use reason only to prove it. It suggests that conspiracy theories appear in times of power vacuum and provide semi-erudite cognitive maps that relieve alienation and ontological insecurities of people and groups. In so doing, they enforce social control over their audience due to their essentialist, closed-to-interpretation narratives. In order to verify the theory, the study analyses empirically the social and political significance of conspiracy theories about the Dönme community in Turkey. The analysis comprises interviews with conspiracy theorists, conspiracy theory readers and political parties, alongside a frame analysis of the popular conspiracy theory books on Dönmes. These confirm the theoretical framework by showing that the conspiracy theories are fed by the ontological insecurities of Turkish society. Hence, conspiracy theorists, most readers and some political parties respond to their own ontological insecurities and political frustrations through scapegoating Dönmes. Consequently, this work shows that conspiracy theories are important symptoms of society, which, while relieving ontological insecurities, do not provide politically prolific narratives

    The temporality of rhetoric: the spatialization of time in modern criticism

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    Every conception of criticism conceals a notion of time which informs the manner in which the critic conceives of history, representation and criticism itself. This thesis reveals the philosophies of time inherent in certain key modern critical concepts: allegory, irony and the sublime. Each concept opens a breach in time, a disruption of chronology. In each case this gap or aporia is emphatically closed, elided or denied. Taking the philosophy of time elaborated by Giorgio Agamben as an introductory proposition, my argument turns in Chapter One to the allegorical temporality which Walter Benjamin sees as the time of photography. The second chapter examines the aesthetics of the sublime as melancholic or mournful untimeliness. In Chapter Three, Paul de Man's conception of irony provides an exemplary instance of the denial of this troubling temporal predicament. In opposition to the foreclosure of the disturbing temporalities of criticism, history and representation, the thesis proposes a fundamental rethinking of the philosophy of time as it relates to these categories of reflection. In a reading of an inaugural meditation on the nature of time, and in examining certain key contemporary philosophical and critical texts, I argue for a critical attendance to that which eludes those modes of thought that attempt to map time as a recognizable and essentially spatial field. The Confessions of Augustine provide, in the fourth chapter, a model for thinking through the problems set up earlier: Augustine affords us, precisely, a means of conceiving of the gap or the interim. In the final chapter, this concept is developed with reference to the criticism of Arnold and Eliot, the fiction of Virginia Woolf and the philosophy of cinema derived from Deleuze and Lyotard. In conclusion, the philosophical implications of the thesis are placed in relation to a conception of the untimeliness of death

    The cultural center of the world : art, finance, and globalization in late twentieth-century New York

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    This article explores why New York City’s municipal government, together with private benefactors, poured an unprecedented amount of money into the arts during the 1980s, a time of broader austerity. While other public expenditures saw dramatic cuts, the arts were considered essential to the city’s future as a center for global capital—as a way to lure financial elites and young professionals to the city, create new forms of revenue-raising consumption, and cement New York’s reputation as the ultimate global city. New York had always had a vital arts scene. But in the 1980s, the arts were monetized in new ways to serve capital—and capitalists. Arts and culture were central to the new urban lifestyle that helped produce the explosion of global finance. But as arts and culture increasingly came to be associated with a luxury lifestyle, the arts themselves became a luxury, inaccessible to most New Yorkers

    Coloniality and the Courtroom: Understanding Pre-trial Judicial Decision Making in Brazil

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    This thesis focuses on judicial decision making during custody hearings in Rio de Janeiro, Brazil. The impetus for the study is that while national and international protocols mandate the use of pre-trial detention only as a last resort, judges continue to detain people pre-trial in large numbers. Custody hearings were introduced in 2015, but the initiative has not produced the reduction in pre-trial detention that was hoped. This study aims to understand what informs judicial decision making at this stage. The research is approached through a decolonial lens to foreground legacies of colonialism, overlooked in mainstream criminological scholarship. This is an interview-based study, where key court actors (judges, prosecutors, and public defenders) and subject matter specialists were asked about influences on judicial decision making. Interview data is complemented by non-participatory observation of custody hearings. The research responds directly to Aliverti et al.'s (2021) call to ‘decolonize the criminal question’ by exposing and explaining how colonialism informs criminal justice practices. Answering the call in relation to judicial decision making, findings provide evidence that colonial-era assumptions, dynamics, and hierarchies were evident in the practice of custody hearings and continue to inform judges’ decisions, thus demonstrating the coloniality of justice. This study is significant for the new empirical data presented and theoretical innovation is also offered via the introduction of the ‘anticitizen’. The concept builds on Souza’s (2007) ‘subcitizen’ to account for the active pursuit of dangerous Others by judges casting themselves as crime fighters in a modern moral crusade. The findings point to the limited utility of human rights discourse – the normative approach to influencing judicial decision making around pre-trial detention – as a plurality of conceptualisations compete for dominance. This study has important implications for all actors aiming to reduce pre-trial detention in Brazil because unless underpinning colonial logics are addressed, every innovation risks becoming the next lei para inglês ver (law [just] for the English to see)

    Worlding of Realism: The Case of Naguib Mahfouz

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    The routes of European realism into Arabic cultural and literary expressions are many. They also overlap in both the travel and arrival of this complex package of politics and aesthetics, simultaneously and randomly, through translation and adaptation. A comparative reading of Arabic print culture, cinema, storytelling and theater allows us to see the overlapping network of circulation of European realism, and how it is subject to further conceptual blending of all kinds: global with local, visual with verbal, and creative with critical. Reception is the space in which Arabic realism finds articulation; each articulation is, however, unique, responsive, as it were, to the worldview, priorities and techniques deployed. Tracing the movements and transformations of European realism through Naguib Mahfouz – centripetally into his novel and film stories and centrifugally to Egyptian cinema and criticism – it is possible to track the worlding of realism in the globalization of Mahfouz. Read outside of a linear progressive chronology that implies a cause-and-effect trajectory of worlding (i.e., that the Egyptian development is directly influenced by European exports), and against a backdrop of visualization and embodiment in Egyptian and Mexican cinemas, class-conscious discourses of Egyptian criticism, and the political allegory of his later novels, Mahfouzian literary realism is theorized as reliant on the ability of the word to release the creative potential of the human imagination to relate writing to lived experiences

    Los procesos de innovación en la empresa y su relación con la inteligencia competitiva

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    En un mundo global caracterizado por la competencia entre empresas, el entorno empresarial es cada vez más complejo y dinámico. El empresario necesita dominar y conocer toda aquella información que tenga un interés estratégico, donde la Inteligencia Competitiva se posiciona como la herramienta más adecuada para conseguir este fin. El presente documento analiza los artículos científicos sobre Inteligencia Competitiva de revistas de la base de datos Web of Science entre 1985 y 2021. Los documentos analizados indican que el interés por esta temática es relativamente reciente y que el tema con mayor centralidad de la muestra es la Innovación. El análisis bibliométrico realizado señala que la Inteligencia Competitiva está vinculada estrechamente con los procesos de Innovación en la empresa, facilitando su desarrollo. La gestión empresarial, junto al fomento de la capacidad de absorción y alineación en torno a la Inteligencia Competitiva permitirá a las empresas mejorar sus ventajas competitivas, así como un mayor éxito sobre los nuevos productosUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tec
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