EmC-ICDSST 2019: 5th International Conference on Decision Support System Technology - ICDSST 2019 & EURO Mini Conference 2019 on "Decision Support Systems: Main Developments & Future Trends"

info:eu-repo/semantics/publishedVersio

Facilitação de Gamificação em Contextos de Seguros

A Gamificação é um método amplamente utilizado para aumentar o investimento de utilizadores, que tem evoluído constantemente na última década. As suas áreas de aplicação são diversas e, no caso específico dos produtos de seguro, a Gamificação começou a ser adotada para resolver vários problemas, sendo os mais relevantes a necessidade de aumentar as interações entre a empresa e o segurado e a redução da quantidade de dados não relatados à Companhia de Seguros, que causam cálculos de prémio menos exatos. A aplicação da Gamificação na área de seguros em geral foi analisada para fornecer uma solução de software que permita a sua implementação numa ampla variedade de áreas e produtos, para isso, analisaram-se Frameworks para Gamificação, assim como as possíveis áreas de aplicação no setor de seguros. Um design para um conjunto de aplicações é então apresentado, seguido por uma descrição detalhada da sua implementação. O trabalho foi desenvolvido na i2S de meados de janeiro a setembro de 2018 e tentou fornecer uma solução, com uma abordagem ampla, que fosse adaptável a vários tipos de apólices, utilizando seguro automóvel de tipo telemático, para fornecer um exemplo de uso. Este projeto foi utilizado para avaliar a viabilidade do desenvolvimento de um módulo independente para permitir a Gamificação de produtos de seguro, para comercialização pela i2S. Este módulo diferenciaria a empresa no mercado, já que as seguradoras estão a considerar começar a utilizar a Gamificação a médio prazo, para enriquecer os seus produtos.Gamification is a widely utilised method to increase of user engagement that has been steadily evolving over the last decade. It’s areas of application are diverse and in the specific case of insurance products Gamification has started to be adopted to solve various problems, the most prominent of which is the need to increase interactions between company and policy holder, reducing the amount of data unreported to the insurance company causing less exact premium calculations. The application of Gamification and the insurance area in general were analysed in order to provide a software solution to enable its implementation in a wide variety of areas and products. Frameworks for Gamification were analysed as are the possible areas of application in the insurance sector. A design for a set of applications is then presented followed by a detailed description of their implementation. The work was developed in i2S from mid-January to September 2018 and it attempted to provide a solution with a broad approach, being adaptable to many types of policy, utilizing auto insurance of a telematic kind to provide an example of usage. This project was utilized to assess the viability of developing an independent module to enable Gamification of insurance products to be commercialized by i2S. this would differentiate the company in the market as insurance companies are looking to utilize Gamification in the medium term to enhance their products

A Digital Game Maturity Model

Game development is an interdisciplinary concept that embraces artistic, software engineering, management, and business disciplines. Game development is considered as one of the most complex tasks in software engineering. Hence, for successful development of good-quality games, the game developers must consider and explore all related dimensions as well as discussing them with the stakeholders involved. This research facilitates a better understanding of important dimensions of digital game development methodology. The increased popularity of digital games, the challenges faced by game development organizations in developing quality games, and severe competition in the digital game industry demand a game development process maturity assessment. Consequently, this study presents a Digital Game Maturity Model to evaluate the current development methodology in an organization. The objective is first to identify key factors in the game development process, then to classify these factors into target groups, and eventually to use this grouping as a theoretical basis for proposing a maturity model for digital game development. In doing so, the research focuses on three major stakeholders in game development: developers, consumers, and business management. The framework of the proposed model consists of assessment questionnaires made up of key identified factors from three empirical studies, a performance scale, and a rating method. The main goal of the questionnaires is to collect information about current processes and practices. This research contributes towards formulating a comprehensive and unified strategy for game development process maturity assessment. The proposed model was evaluated with two case studies from the digital game industry