Lirolem: A virtual studio/Institutional Repository for the University of Lincoln

Gives an account of the Lirolem project at the University of Lincoln which was to build a repository capable of handling multimedia material as well as providing a repository for the University's research output

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

A Calculus for Orchestration of Web Services

Service-oriented computing, an emerging paradigm for distributed computing based on the use of services, is calling for the development of tools and techniques to build safe and trustworthy systems, and to analyse their behaviour. Therefore, many researchers have proposed to use process calculi, a cornerstone of current foundational research on specification and analysis of concurrent, reactive, and distributed systems. In this paper, we follow this approach and introduce CWS, a process calculus expressly designed for specifying and combining service-oriented applications, while modelling their dynamic behaviour. We show that CWS can model all the phases of the life cycle of service-oriented applications, such as publication, discovery, negotiation, orchestration, deployment, reconfiguration and execution. We illustrate the specification style that CWS supports by means of a large case study from the automotive domain and a number of more specific examples drawn from it

A Cloud-Based Architecture with embedded Pragmatics Renderer for Ubiquitous and Cloud Manufacturing

The paper presents a Cloud-based architecture for Ubiquitous and Cloud Manufacturing as a multilayer communicational architecture designated as the Communicational Architecture. It is characterised as (a) rich client interfaces (Rich Internet Application) with sufficient interaction to allow user agility and competence, (b) multimodal, for multiple client device classes support and (c) communicational to allow pragmatics, where human-to-human real interaction is completely supported. The main innovative part of this architecture is sustained by a semiotic framework organised on three main logical levels: (a) device level, which allows the user `to use' pragmatics with the system, (b) application level which results for a set of tools which allows users pragmatics-based interaction and (c) application server level that implements the Pragmatics renderer,a pragmatics supporting engine that supports all pragmatics services. The Pragmatics renderer works as a communication enabler, and consists of a set of integrated collaboration technology that makes the bridge between the user/devices and the `system'. A federated or community cloud is developed using a particular cloud REST ful Application Programming Interface that supports (cloud) services registration, composition and governance (pragmatics services behaves as SaaS in the cloud).The work is supported by the Portuguese National Funding Agency for science, research and technology (FCT), (1) Grant No. UID/CEC/00319/2013, and (2) `Ph.D. Scholarship Grant' reference SFRH/BD/85672/2012.info:eu-repo/semantics/publishedVersio

Portfolios of Exchange Relationships: An Empirical Investigation at an Online IT Marketplace for Small Firms

Small firms face distinct problems and opportunities when procuring IT resources. Whereas previous work focused at the firm level or the buyer-supplier dyad, the present study addresses the portfolios of the buyer’s exchange relationships with suppliers at an online marketplace for IT services. We draw on social network theory to measure portfolios as the buyer’s ego network. Using clustering techniques, we empirically derive a taxonomy of portfolios of small firms’ buying IT services and analyze cluster antecedents and outcomes. Our investigation reveals four clusters of buyers’ ego networks: transactional buyers, relational buyers, small diversifiers and large diversifiers. Each of these clusters has a distinct and different mix of long-term and short-term relationships with selected suppliers. Reverse auctions are found to be associated with a short-term exchange relationship orientation, while bilateral negotiations support long-term orientation. Buyers in different clusters use the two exchange mechanisms in combination to a different extent