Web Site Personalization based on Link Analysis and Navigational Patterns

The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of on-line information services. The need for predicting the users’ needs in order to improve the usability and user retention of a web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and the past users’ navigational patterns. In the vast majority of related algorithms, however, only the usage data are used to produce recommendations, disregarding the structural properties of the web graph. Thus important – in terms of PageRank authority score – pages may be underrated. In this work we present UPR, a PageRank-style algorithm which combines usage data and link analysis techniques for assigning probabilities to the web pages based on their importance in the web site’s navigational graph. We propose the application of a localized version of UPR (l-UPR) to personalized navigational sub-graphs for online web page ranking and recommendation. Moreover, we propose a hybrid probabilistic predictive model based on Markov models and link analysis for assigning prior probabilities in a hybrid probabilistic model. We prove, through experimentation, that this approach results in more objective and representative predictions than the ones produced from the pure usage-based approaches

A probabilistic model to resolve diversity-accuracy challenge of recommendation systems

Recommendation systems have wide-spread applications in both academia and industry. Traditionally, performance of recommendation systems has been measured by their precision. By introducing novelty and diversity as key qualities in recommender systems, recently increasing attention has been focused on this topic. Precision and novelty of recommendation are not in the same direction, and practical systems should make a trade-off between these two quantities. Thus, it is an important feature of a recommender system to make it possible to adjust diversity and accuracy of the recommendations by tuning the model. In this paper, we introduce a probabilistic structure to resolve the diversity-accuracy dilemma in recommender systems. We propose a hybrid model with adjustable level of diversity and precision such that one can perform this by tuning a single parameter. The proposed recommendation model consists of two models: one for maximization of the accuracy and the other one for specification of the recommendation list to tastes of users. Our experiments on two real datasets show the functionality of the model in resolving accuracy-diversity dilemma and outperformance of the model over other classic models. The proposed method could be extensively applied to real commercial systems due to its low computational complexity and significant performance.Comment: 19 pages, 5 figure

Ask the GRU: Multi-Task Learning for Deep Text Recommendations

In a variety of application domains the content to be recommended to users is associated with text. This includes research papers, movies with associated plot summaries, news articles, blog posts, etc. Recommendation approaches based on latent factor models can be extended naturally to leverage text by employing an explicit mapping from text to factors. This enables recommendations for new, unseen content, and may generalize better, since the factors for all items are produced by a compactly-parametrized model. Previous work has used topic models or averages of word embeddings for this mapping. In this paper we present a method leveraging deep recurrent neural networks to encode the text sequence into a latent vector, specifically gated recurrent units (GRUs) trained end-to-end on the collaborative filtering task. For the task of scientific paper recommendation, this yields models with significantly higher accuracy. In cold-start scenarios, we beat the previous state-of-the-art, all of which ignore word order. Performance is further improved by multi-task learning, where the text encoder network is trained for a combination of content recommendation and item metadata prediction. This regularizes the collaborative filtering model, ameliorating the problem of sparsity of the observed rating matrix.Comment: 8 page

Role of Matrix Factorization Model in Collaborative Filtering Algorithm: A Survey

Recommendation Systems apply Information Retrieval techniques to select the online information relevant to a given user. Collaborative Filtering is currently most widely used approach to build Recommendation System. CF techniques uses the user behavior in form of user item ratings as their information source for prediction. There are major challenges like sparsity of rating matrix and growing nature of data which is faced by CF algorithms. These challenges are been well taken care by Matrix Factorization. In this paper we attempt to present an overview on the role of different MF model to address the challenges of CF algorithms, which can be served as a roadmap for research in this area.Comment: 8 pages, 1 figure in IJAFRC, Vol.1, Issue 12, December 201