An Examination of Small Businesses\u27 Propensity to Adopt Cloud-Computing Innovation

The problem researched was small business leaders\u27 early and limited adoption of cloud computing. Business leaders that do not use cloud computing may forfeit the benefits of its lower capital costs and ubiquitous accessibility. Anchored in a diffusion of innovation theory, the purpose of this quantitative cross-sectional survey study was to examine if there is a relationship between small business leaders\u27 view of cloud-computing attributes of compatibility, complexity, observability, relative advantage, results demonstrable, trialability, and voluntariness and intent to use cloud computing. The central research question involved understanding the extent to which each cloud-computing attribute relate to small business leaders\u27 intent to use cloud computing. A sample of 3,897 small business leaders were selected from a commerce authority e-mail list yielding 151 completed surveys that were analyzed using regression. Significant correlations were found for the relationships between the independent variables of compatibility, complexity, observability, relative advantage, and results demonstrable and the dependent variable intent to use cloud computing. However, no significant correlation was found between the independent variable voluntariness and intent to use. The findings might provide new insights relating to cloud-computing deployment and commercialization strategies for small business leaders. Implications for positive social change include the need to prepare for new skills for workers affected by cloud computing adoption and cloud-computing ecosystem\u27s reduced environmental consequences and policies

Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis

Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust and firm adoption of radically innovative information technology (IT). The construct of radical innovation is operationalized through the use of cloud computing. A review of the vast scholarly literature on radical innovation diffusion and adoption, and modeling techniques used to analyze buyer behavior is followed by empirical estimation of each of the radical innovation adoption questions of purchase timing, brand choice, and purchase amount. Then, the inefficiencies in the independent model process are highlighted, suggesting the need for an integrated model. Next, an integrated model is developed to link the purchase timing, brand choice, and purchase amount decisions. The essay concludes with insight for marketing practitioners on the strength of the factors of commitment and trust on adoption of radical innovation, an improved methodology for the business-to-business marketing literature, and potential further research paths

New Organizational Challenges in a Digital World: Securing Cloud Computing Usage and Reacting to Asset-Sharing Platform Disruptions

Information technology (IT) and IT-enabled business models are transforming the business ecosystem and posing new challenges for existing companies. This two-essay dissertation examines two such challenges: cloud security and the disruption of asset-sharing business models.The first essay examines how an organizations usage of cloud storage affects its likelihood of accidental breaches. The quasi-experiment in the U.S. healthcare sector reveals that organizations with higher levels of digitalization (i.e., Electronic Health Records levels) or those with more IT applications running on their internal data center are less likely to experience accidental breaches after using public cloud storage. We argue that digitalization and operational control over IT applications increase organizations awareness and capabilities of establishing a company-wide security culture, thereby reducing negligence related to physical devices and unintended disclosure after adopting cloud storage. The usage of cloud storage is more likely to cause accidental breaches for organizations contracting to more reputable or domain expert vendors. We explain this result as the consequence of less attention being focused on securing personally accessible data and physical devices given high reliance on reputed and knowledgeable cloud providers. This research is among the first to empirically examine the actual security impacts of organizations cloud storage usage and offers practical insights for cloud security management.The second essay examines how Asset-Sharing Business Model Prevalence (ASBMP) affects the performance implications of industry incumbent firms competitive actions when faced with entrants with asset-sharing business models, like Airbnb. ASBMP represents the amount of third-party products and services that originally were unavailable inside the traditional business model but now are orchestrated by asset-sharing companies in an industry. We use texting mining and econometrics approaches to analyze a longitudinal dataset in the accommodation industry. Our results demonstrate that incumbents competitive action repertoires (i.e., action volume, complexity, and heterogeneity) increase their performance when the ASBMP is high but decrease incumbents performance when the ASBMP is low. Practically, incumbents who are facing greater threat from asset-sharing firms can implement more aggressive competitive action repertoires and strategically focus on new product and M&A strategies. This research contributes to the literature of both competitive dynamics and asset-sharing business models