9,424 research outputs found
Searching for superspreaders of information in real-world social media
A number of predictors have been suggested to detect the most influential
spreaders of information in online social media across various domains such as
Twitter or Facebook. In particular, degree, PageRank, k-core and other
centralities have been adopted to rank the spreading capability of users in
information dissemination media. So far, validation of the proposed predictors
has been done by simulating the spreading dynamics rather than following real
information flow in social networks. Consequently, only model-dependent
contradictory results have been achieved so far for the best predictor. Here,
we address this issue directly. We search for influential spreaders by
following the real spreading dynamics in a wide range of networks. We find that
the widely-used degree and PageRank fail in ranking users' influence. We find
that the best spreaders are consistently located in the k-core across
dissimilar social platforms such as Twitter, Facebook, Livejournal and
scientific publishing in the American Physical Society. Furthermore, when the
complete global network structure is unavailable, we find that the sum of the
nearest neighbors' degree is a reliable local proxy for user's influence. Our
analysis provides practical instructions for optimal design of strategies for
"viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure
Partisan Asymmetries in Online Political Activity
We examine partisan differences in the behavior, communication patterns and
social interactions of more than 18,000 politically-active Twitter users to
produce evidence that points to changing levels of partisan engagement with the
American online political landscape. Analysis of a network defined by the
communication activity of these users in proximity to the 2010 midterm
congressional elections reveals a highly segregated, well clustered partisan
community structure. Using cluster membership as a high-fidelity (87% accuracy)
proxy for political affiliation, we characterize a wide range of differences in
the behavior, communication and social connectivity of left- and right-leaning
Twitter users. We find that in contrast to the online political dynamics of the
2008 campaign, right-leaning Twitter users exhibit greater levels of political
activity, a more tightly interconnected social structure, and a communication
network topology that facilitates the rapid and broad dissemination of
political information.Comment: 17 pages, 10 figures, 6 table
Effects of Gatekeeping on the Diffusion of Information
This study proposes a theoretical model of information diffusion using the conceptual framework of Gatekeeping Theory (Shoemaker & Vos, 2009). Diffusion is a process by which elements are distributed through a social system (Rogers, 2003; Kadushin, 2012). This model builds on previous diffusion research and incorporates constructs of authority and vivid information, novel to the domain. To test the fit of the model, Twitter data derived using data mining techniques are utilized. Specifically, messages posted to Twitter relating to the 2013 Consumer Electronics (CES) conference are mined. Essentially, this study focuses on the diffusion of technology information through a popular social medium, Twitter. From these messages, the network was be visualized and diffusion paths were determined using network analysis. A test of the model was conducted to determine fit using structural equation modeling
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