Bridging recommendation and adaptation:generic adaptation framework - twittomender compliance study

In this paper we consider Recommender System (RS) modeling in terms of Adaptive Hypermedia Systems (AHS) and investigate AHS and RS functionality compliance in terms of common features, functionality, building blocks and composition of the system. We bring up complementary aspects of adaptation, personalization and recommendation in a context of a generic framework which provides properties of information fusion and heterogeneity and could serve as a reference model. We show major recommendation functionality in terms of the reference structure and recommendation process by presenting a conceptual generic ‘adaptation-recommendation’ sequence chart which overlays and combines properties of adaptation and recommendations taking advantages of both. In fact we show that RS if implemented on the web can be considered as AHS, in this wise a generic framework should be capable of describing virtually any RS. In the case study we scrutinize the Twittomender3 RS. We decompose the system in building blocks, outline and highlight its properties along with the advantages and possible enhancements. We conclude by summarizing framework advantages and AH recommendation compliant features as well as lessons learned from this study

Personalized sentiment classification based on latent individuality of microblog users

Sentiment expression in microblog posts often re-flects user’s specific individuality due to different language habit, personal character, opinion bias and so on. Existing sentiment classification algo-rithms largely ignore such latent personal distinc-tions among different microblog users. Meanwhile, sentiment data of microblogs are sparse for indi-vidual users, making it infeasible to learn effective personalized classifier. In this paper, we propose a novel, extensible personalized sentiment classi-fication method based on a variant of latent fac-tor model to capture personal sentiment variations by mapping users and posts into a low-dimensional factor space. We alleviate the sparsity of personal texts by decomposing the posts into words which are further represented by the weighted sentiment and topic units based on a set of syntactic units of words obtained from dependency parsing results. To strengthen the representation of users, we lever-age users following relation to consolidate the in-dividuality of a user fused from other users with similar interests. Results on real-world microblog datasets confirm that our method outperforms state-of-the-art baseline algorithms with large margins.

Personalizing Recommendation in Micro-blog Social Networks and E-Commerce

Ph.DDOCTOR OF PHILOSOPH

Identification of Online Users' Social Status via Mining User-Generated Data

With the burst of available online user-generated data, identifying online users’ social status via mining user-generated data can play a significant role in many commercial applications, research and policy-making in many domains. Social status refers to the position of a person in relation to others within a society, which is an abstract concept. The actual definition of social status is specific in terms of specific measure indicator. For example, opinion leadership measures individual social status in terms of influence and expertise in an online society, while socioeconomic status characterizes personal real-life social status based on social and economic factors. Compared with traditional survey method which is time-consuming, expensive and sometimes difficult, some efforts have been made to identify specific social status of users based on specific user-generated data using classic machine learning methods. However, in fact, regarding specific social status identification based on specific user-generated data, the specific case has several specific challenges. However, classic machine learning methods in existing works fail to address these challenges, which lead to low identification accuracy. Given the importance of improving identification accuracy, this thesis studies three specific cases on identification of online and offline social status. For each work, this thesis proposes novel effective identification method to address the specific challenges for improving accuracy. The first work aims at identifying users’ online social status in terms of topic-sensitive influence and knowledge authority in social community question answering sites, namely identifying topical opinion leaders who are both influential and expert. Social community question answering (SCQA) site, an innovative community question answering platform, not only offers traditional question answering (QA) services but also integrates an online social network where users can follow each other. Identifying topical opinion leaders in SCQA has become an important research area due to the significant role of topical opinion leaders. However, most previous related work either focus on using knowledge expertise to find experts for improving the quality of answers, or aim at measuring user influence to identify influential ones. In order to identify the true topical opinion leaders, we propose a topical opinion leader identification framework called QALeaderRank which takes account of both topic-sensitive influence and topical knowledge expertise. In the proposed framework, to measure the topic-sensitive influence of each user, we design a novel influence measure algorithm that exploits both the social and QA features of SCQA, taking into account social network structure, topical similarity and knowledge authority. In addition, we propose three topic-relevant metrics to infer the topical expertise of each user. The extensive experiments along with an online user study show that the proposed QALeaderRank achieves significant improvement compared with the state-of-the-art methods. Furthermore, we analyze the topic interest change behaviors of users over time and examine the predictability of user topic interest through experiments. The second work focuses on predicting individual socioeconomic status from mobile phone data. Socioeconomic Status (SES) is an important social and economic aspect widely concerned. Assessing individual SES can assist related organizations in making a variety of policy decisions. Traditional approach suffers from the extremely high cost in collecting large-scale SES-related survey data. With the ubiquity of smart phones, mobile phone data has become a novel data source for predicting individual SES with low cost. However, the task of predicting individual SES on mobile phone data also proposes some new challenges, including sparse individual records, scarce explicit relationships and limited labeled samples, unconcerned in prior work restricted to regional or household-oriented SES prediction. To address these issues, we propose a semi-supervised Hypergraph based Factor Graph Model (HyperFGM) for individual SES prediction. HyperFGM is able to efficiently capture the associations between SES and individual mobile phone records to handle the individual record sparsity. For the scarce explicit relationships, HyperFGM models implicit high-order relationships among users on the hypergraph structure. Besides, HyperFGM explores the limited labeled data and unlabeled data in a semi-supervised way. Experimental results show that HyperFGM greatly outperforms the baseline methods on individual SES prediction with using a set of anonymized real mobile phone data. The third work is to predict social media users’ socioeconomic status based on their social media content, which is useful for related organizations and companies in a range of applications, such as economic and social policy-making. Previous work leverage manually defined textual features and platform-based user level attributes from social media content and feed them into a machine learning based classifier for SES prediction. However, they ignore some important information of social media content, containing the order and the hierarchical structure of social media text as well as the relationships among user level attributes. To this end, we propose a novel coupled social media content representation model for individual SES prediction, which not only utilizes a hierarchical neural network to incorporate the order and the hierarchical structure of social media text but also employs a coupled attribute representation method to take into account intra-coupled and inter-coupled interaction relationships among user level attributes. The experimental results show that the proposed model significantly outperforms other stat-of-the-art models on a real dataset, which validate the efficiency and robustness of the proposed model