Spartan Daily, October 7, 2003

Volume 121, Issue 28https://scholarworks.sjsu.edu/spartandaily/9894/thumbnail.jp

Word of Mouth, the Importance of Reviews and Ratings in Tourism Marketing

The Internet and social media have given place to what is commonly known as the democratization of content and this phenomenon is changing the way that consumers and companies interact. Business strategies are shifting from influencing consumers directly and induce sales to mediating the influence that Internet users have on each other. A consumer review is “a mixture of fact and opinion, impression and sentiment, found and unfound tidbits, experiences, and even rumor” (Blackshaw & Nazarro, 2006). Consumers' comments are seen as honest and transparent, but it is their subjective perception what shapes the behavior of other potential consumers. With the emergence of the Internet, tourists search for information and reviews of destinations, hotels or services. Several studies have highlighted the great influence of online reputation through reviews and ratings and how it affects purchasing decisions by others (Schuckert, Liu, & Law, 2015). These reviews are seen as unbiased and trustworthy, and considered to reduce uncertainty and perceived risks (Gretzel & Yoo, 2008; Park & Nicolau, 2015). Before choosing a destination, tourists are likely to spend a significant amount of time searching for information including reviews of other tourists posted on the Internet. The average traveler browses 38 websites prior to purchasing vacation packages (Schaal, 2013), which may include tourism forums, online reviews in booking sites and other generic social media websites such as Facebook and Twitter.Peer reviewedFinal Accepted Versio

Toward A Theory Of Procedural Rhetorical Systems: Demonstrations Of Player Agency In Uptake Of Rules In Video Games

This paper expands Ian Bogost’s (2007) procedural rhetoric by broadening the rhetorical view of games to encompass the arguments that they make not just about the material, but about themselves. The theory of procedural rhetorical systems (PRSes) views game systems as arguing toward how players should be following their rules, and like in any form of rhetoric, players possess agency in how they take up these arguments and how closely they follow rules. To demonstrate this, this paper analyzes a specific game, the 1996 platformer Super Mario 64, alongside various digital artifacts demonstrating how players have taken it up, including videos, forum discussions, wiki entries, and comments. This paper divides the different ways players can view PRSes into three uptake lenses (ULs), which are standard, speedrunner, and modder uptake. Where standard uptake represents taking up a game’s PRSes according to their exact argument, speedrunner and modder uptake represent taking them up in alternative ways, either with intent of beating the game as fast as possible or with the knowledge that rules can be modified and even transplanted from one place to another. These varied ULs prove that game rules are argued to players via PRSes and that players have agency in how they take them up

Crazy in Love with a Smooth Criminal: An In-Depth Look at Parasocial Relationships and How Celebrities Affect the Relationship

Within this thesis, the celebrity careers of Beyoncé and Michael Jackson will be evaluated while keeping in mind the classic theory of parasocial interaction and parasocial relationships. Donald Horton and Richard Wohl penned the classic parasocial interaction theory in 1956 speaking of the persona, a celebrity, and the one-sided relationships spectators develop with personas. What is not said by Horton and Wohl, and what is said in this thesis, is that although the celebrity persona may not be aware they are involved in a parasocial relationship, their actions contribute to the creation of a parasocial relationship. By examining scholarly articles, celebrity readers and journals, enough research was gathered to create a foundation for my argument. When it came to the case studies on Beyoncé and Michael Jackson, an approach of evaluating song lyrics and music videos was used, as well as evaluating popular websites such as Billboard and Rolling Stone. Overall, the approach of scholarly research combined with music lyrics and videos, as well as articles led to a conclusion expanding upon the original thoughts of Horton and Wohl’s parasocial interaction theory

LookOut! Interactive Camera Gimbal Controller for Filming Long Takes

The job of a camera operator is more challenging, and potentially dangerous, when filming long moving camera shots. Broadly, the operator must keep the actors in-frame while safely navigating around obstacles, and while fulfilling an artistic vision. We propose a unified hardware and software system that distributes some of the camera operator's burden, freeing them up to focus on safety and aesthetics during a take. Our real-time system provides a solo operator with end-to-end control, so they can balance on-set responsiveness to action vs planned storyboards and framing, while looking where they're going. By default, we film without a field monitor. Our LookOut system is built around a lightweight commodity camera gimbal mechanism, with heavy modifications to the controller, which would normally just provide active stabilization. Our control algorithm reacts to speech commands, video, and a pre-made script. Specifically, our automatic monitoring of the live video feed saves the operator from distractions. In pre-production, an artist uses our GUI to design a sequence of high-level camera "behaviors." Those can be specific, based on a storyboard, or looser objectives, such as "frame both actors." Then during filming, a machine-readable script, exported from the GUI, ties together with the sensor readings to drive the gimbal. To validate our algorithm, we compared tracking strategies, interfaces, and hardware protocols, and collected impressions from a) film-makers who used all aspects of our system, and b) film-makers who watched footage filmed using LookOut.Comment: V2: - Fixed typos. - Cleaner supplemental. - New plot in control section with same data from a supplemental vide