The Naming Game in Social Networks: Community Formation and Consensus Engineering

We study the dynamics of the Naming Game [Baronchelli et al., (2006) J. Stat. Mech.: Theory Exp. P06014] in empirical social networks. This stylized agent-based model captures essential features of agreement dynamics in a network of autonomous agents, corresponding to the development of shared classification schemes in a network of artificial agents or opinion spreading and social dynamics in social networks. Our study focuses on the impact that communities in the underlying social graphs have on the outcome of the agreement process. We find that networks with strong community structure hinder the system from reaching global agreement; the evolution of the Naming Game in these networks maintains clusters of coexisting opinions indefinitely. Further, we investigate agent-based network strategies to facilitate convergence to global consensus.Comment: The original publication is available at http://www.springerlink.com/content/70370l311m1u0ng3

The role of homophily in the emergence of opinion controversies

Understanding the emergence of strong controversial issues in modern societies is a key issue in opinion studies. A commonly diffused idea is the fact that the increasing of homophily in social networks, due to the modern ICT, can be a driving force for opinion polariation. In this paper we address the problem with a modelling approach following three basic steps. We first introduce a network morphogenesis model to reconstruct network structures where homophily can be tuned with a parameter. We show that as homophily increases the emergence of marked topological community structures in the networks raises. Secondly, we perform an opinion dynamics process on homophily dependent networks and we show that, contrary to the common idea, homophily helps consensus formation. Finally, we introduce a tunable external media pressure and we show that, actually, the combination of homophily and media makes the media effect less effective and leads to strongly polarized opinion clusters.Comment: 24 pages, 10 figure

Opinion and community formation in coevolving networks

In human societies opinion formation is mediated by social interactions, consequently taking place on a network of relationships and at the same time influencing the structure of the network and its evolution. To investigate this coevolution of opinions and social interaction structure we develop a dynamic agent-based network model, by taking into account short range interactions like discussions between individuals, long range interactions like a sense for overall mood modulated by the attitudes of individuals, and external field corresponding to outside influence. Moreover, individual biases can be naturally taken into account. In addition the model includes the opinion dependent link-rewiring scheme to describe network topology coevolution with a slower time scale than that of the opinion formation. With this model comprehensive numerical simulations and mean field calculations have been carried out and they show the importance of the separation between fast and slow time scales resulting in the network to organize as well-connected small communities of agents with the same opinion.Comment: 10 pages, 5 figures. New inset for Fig. 1 and references added. Submitted to Physical Review