Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah

Online shopping in Malaysia is a new technology innovation since it has just begun to beating the Malaysia retailing sector with online shopping services. Online buying behavior process discusses about the products bought through online. The process of online buying behavior is kind of similar to traditional shopping behavior except there is no face to face transaction occurred. The aim of this study is to investigate the factors that influencing the online shopping behavior among students. This study is focus on undergraduate students in university Utara Malaysia, Sintok, Kedah who have the Facebook account. A total number of 250 students chosen as respondents but only 168 of them responded to the questionnaire. Statistical Package software for Social Science (SPSS) Version 22.0 was used to analyze the collected data. Reliability analysis, multiple regressions and correlation were applied to this study. The Pearson correlation analysis indicated that perceived risk is a negatively associated with actual online shopping behavior whereas attitude and experience have positive relationship with dependent variable. Furthermore, the multiple regression analysis revealed that all the independent variables have significant prediction on dependent variable. It is suggested for future research to look at the way to influence the attitudes of online buyers among student by investigate some other important factors that able to improve their buying behavior in the futur

An investigation into the online purchasing behavior of university students in Accra

Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, June 2015The desire for convenience in performing ones shopping tasks has mounted shedding more light on alternative shopping methods such as the use of the Internet for buying goods and services (online shopping). The purpose of this research is to find out factors influencing student's online shopping behavior. Questionnaires numbering 150 were distributed among students of Ashesi University, University of Ghana and Ghana Institute of management and Professional Studies and the response rate was a notable 100%. The findings of the study show that 100% of populace are familiar with the Internet and use it very often. The results of the research show that, regardless of the widespread use of Internet in Ghana, the use of E-commerce is still notably low. However, only 39% of study population shop online. Some of the main reasons why students shop online are: because there is variety online, it is quick and easy and they are able to compare prices. Another main concern of students who shop online was that they did not have access to debit or credit cards that enable them to shop online. The Technology Acceptance Model (TAM) was used to examine students' behavioral intention to patronize online stores. It was noted that 'intention to use', 'trust', and 'perceive ease of use' have more effect on students' willingness to shop online rather than 'usefulness'Ashesi University Colleg

EDITORIAL

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 1 (January – June 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles. This  issue  covers  twenty-six  articles.  The  first  article  titled “Influencing Factors of Behavior Intention of Master of Arts Students Towards Online Education in Chengdu Public Universities, China” aims to investigate influencing factors of behavioral intentions to use online education of Master of Arts students from three public universities in the Chengdu region of China. The  second  article  titled “Determinants of Behavioral Intention to Use Hybrid Education Among Painting Students in Public Universities in Chengdu, China” aims to examine determinants of behavioral intention to use hybrid education among undergraduate students, majoring in painting at three public universities in Chengdu, China. The  third  article  titled “The Application of UTAUT on eLearning Usage Among Physics Students of International Schools in Bangkok, Thailand” aims to identify factors impacting the behavioral intention and use behavior of eLearning among the high school students who have been studying physics in the final two years (Grade 11 and 12) of international schools in Bangkok, Thailand. The  fourth  article  titled “The Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, China” aims to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China. The fifth articled titled “The Assessment of Liberal Arts Students’ Behavioral Intention and Use Behavior of Mobile Video Apps in Chongqing, China” aims to assess the influencing factors of behavioral intention and use behavior towards mobile video apps, using a case of Gen Z students in liberal arts in Chongqing, China. The  sixth  article  titled “A Study of Non-Resident Gen Y Chinese’s Purchase Intention of Real Estate in Panzhihua, China” aims to investigate the factors influencing the purchase intention of non-resident Gen Y Chinese of real estate in Panzhihua, China. The  seventh  article  titled “Impacting Factors of Student Satisfaction and Loyalty: A Case Study of Private Universities in Zhejiang, China” mainly studies the factors impacting student satisfaction and loyalty of private universities in Zhejiang, China. The eighth article titled “Identifying Factors Influencing Continuance Intention and Actual Behavior of Online Computer Games in Chongqing, China” aims to identify the factors influencing students’ continuance intention and actual behavior of online computer games in Chongqing, China. The ninth article titled “Factors Impacting Student’s Behavioral Intention to Use Social Media Applications for Online Learning” aims to investigate the impacting factors of students’ behavioral intention to use social media applications for online learning. The  tenth  article  titled “Behavioral Intention and Use Behavior of University Students in Chengdu in Using Virtual Reality Technology for Learning” aims to investigate the factors that influence the usage of virtual reality (VR) technology in learning among university students in Chengdu, China. The  eleventh  article  titled “Factors Influencing Behavioral Intention of Online Learning in the Post-Covid Pandemic: A Case Study of a Primary School in Chengdu, China” aims to determine influencing factors of primary school students’ behavioral intention to use online learning in the post-Covid pandemic in Chengdu, China. The  twelfth  article  titled “Examination of Tax Compliance Behavior Among Citizens in Phnom Penh, Cambodia” aims to examine drivers of tax compliance among citizens in Phnom Penh, Cambodia: economic compliance drivers, individual compliance drivers, subjective norms, perceived behavioral control, and perceived opportunity. The  thirteenth  article  titled “Blended Learning in Teaching Piano Major Students in the Music Department of Hunan Vocational College of Art” aims to explore the effectiveness of the blended learning approach of piano on the performance of the major students in the Music department of Hunan Vocational College of Art and to determine the students' perceptions of the blended learning approach through a questionnaire survey. The  fourteenth  article  titled “Behavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, China” aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents. The fifteenth article titled “Students’ behavioral intention on interactive video in primary Cinematography of Art Universities in Chengdu, China” aims to explore the effect of using interactive video in major cinematography classrooms and the acceptance of students. The  sixteenth  article  titled “Factors Influencing Online Purchase Intention of Organic Food among Generation X Consumers in Ho Chi Minh” investigates factors influencing online purchase intention among Gen X consumers, incorporated reasons against organic food purchase, health consciousness, reasons for organic food consumption, attitudes, social influence, and perceived risk. The  seventeenth  article  titled “Affecting Factors Affecting Non-Residents’ Attitude towards Online Purchase Intention in Taiyuan China” examines affecting factors of non-residents’ attitudes toward online purchase intention in Taiyuan, Shanxi Province, China. The eighteenth article titled “Switching Intention and Intention to Use Personal Cloud Storage Services Among Chinese Undergraduates” investigates the factors influencing Hangzhou undergraduates' switching intentions and intention to use personal cloud storage services. The  nineteenth  article  titled “Understanding Online Shopping Behaviors and Purchase Intentions Amongst Undergraduate Students in Chengdu, China” focuses on the factors impacting purchase intention towards actual behavior amongst college students in Chengdu, Sichuan, China. The twentieth article titled “The Exploration on Satisfaction and Loyalty: A Case of Non-Teacher Training Major Students in Chuxiong Normal University, China” aims to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China. The twenty-first article titled “Mobile Game Players’ Behavioral Intention to Use Facial Recognition Login System in Shanghai, China” aims to study the influences of perceived effectiveness of privacy policy, perceived privacy risk, perceived privacy self-efficacy, privacy concern, perceived usefulness, perceived ease of use, and the behavioral intention of mobile game players toward facial recognition login systems. The twenty-second article titled “Determinants of Postgraduate Students of Fine Arts’ Satisfaction and Performance of e-Learning in Chengdu Region of China” aims to investigate the determinants of e-learning satisfaction and performance of fine arts’ postgraduate students in five universities in Chengdu, China. The twenty-third article titled “Customer Loyalty in the Retail Industry in Yangon, Myanmar” aims to investigate the factors impacting customer loyalty in the retail industry in Yangon, Myanmar, which organizations and marketers need to focus on a competitive edge to gain sustainability in customer loyalty. The twenty-fourth article titled “Factors Affecting Satisfaction and Loyalty of Social Science Students in A Public University in Shanxi, China” aims to determine the impacting factors of satisfaction and loyalty among students majoring in social science at public universities in Shanxi Province. The twenty-fifth article titled “The Examination of Customer’s Brand Loyalty Toward Five-Star Hotels in Bangkok” aims to examine the causal relationship between advanced information and communication technology (ICT), perceived quality (tangibility, responsiveness, reliability, assurance, and empathy), brand awareness, brand image, and brand loyalty. The twenty-sixth article titled “Key Influencers of Satisfaction and Behavioral Intention of In-patients in Chengdu, China” aims to evaluate key influencers of satisfaction and behavioral intention of In-patients in Chengdu, China, which the hospital can understand the expectations of in-patients and improve competitiveness

EDITORIAL

The AU-GSB e-Journal is a semiannually international journal publishing the finest peer-reviewed social science articles across the entire spectrum of academic fields. The AU-GSB e-Journal has been indexed in TCI – Thai Journal Citation Index Centre (Tired 2).This issue covers twenty articles. The first article titled “Enhancing Teachers Engagement in Heilongjiang International University through Organization Development Intervention” aiming at measuring the causal relationship among immediate supervisor leadership, teaching performance, teachers intrinsic motivation and teachers engagement.The second article titled “An Intervention to Improve Students’ Class Engagement of Art Department in China” aims to investigate the relationship of students’ autonomy, relatedness, usefulness, interest and student class engagement.The third article titled “Influencing Factors of Entrepreneurial Intention among Engineering Students in Sichuan, China” aims to carry out effective reform of entrepreneurship education in combination with the national construction of new engineering for improving students' entrepreneurial intention.The fourth article titled “The Impact of Work Engagement, Psychological Empowerment and Organizational Commitment on Organizational Citizenship Behavior in a Hotel Service Sector: A Case Study of a Hotel Service in Roi Et, Thailand” aims to identify the factors which contribute towards organizational citizenship Behavior of ABC hotel’s employee in Roi Et, Thailand.The fifth articled titled “Determinants of Attitude, Satisfaction and Behavioral Intention of Online Learning Usage Among Students During COVID-19” intended to examine determinants of behavioral intention to use online learning among students in a higher vocational collage in China, including perceived ease of use, perceived usefulness, attitude, trust and satisfaction.The sixth article titled “Factors Influencing Purchase Intention Towards Environmentally Sustainable Clothing: A Study on Millennials of Metro Manila” examined factors influencing purchase intention and provide insights as to how can government, business organizations, and individuals contribute to addressing the ongoing environmental issues.The seventh article titled “Impacting Factors of Postgraduates’ Behavioral Intention and Satisfaction in Using Online Learning in Chengdu University” proposed to find out impacting factors of behavioral intention and satisfaction of postgraduate students in using online learning based on Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Information Systems Success (ISS).The eighth article titled “Influencing of Online Compulsive Buying and Materialism in Health and Beauty Consequence New Normal Shopping” determined the impact of online compulsive buying and materialism on new normal shopping in the health and beauty industry.The ninth article titled “Perceptions of middle-top management on organizational performance in agriculture manufacturers in Yangon, Myanmar” aims to help business executors promote leadership to enhance employee performance and build business model innovation to gain competitive advantage.The tenth article titled “The Role of Distributed Leadership on Knowledge Sharing and Organizational Learning in Higher Education Institutions of Cambodia” to examine the determinants impacting knowledge sharing and organizational learning as well as to promote social support, leadership and voice across organizations to gain competitiveness in education market segment.The eleventh article titled “Influencing Factors of Fine Arts Student Satisfaction of Educational Internship in Sichuan, China” contribute to the supervision of educational internship, improve the quality of educational internship, and promote the professional development of pre-service fine arts teachers.The twelfth article titled “Understanding Freshmen’s Persistence in A Chinese Private Higher Education” aims to investigate the significant impact of self-efficacy, goal-setting and belongingness on freshmen’s persistence.The thirteenth article titled “Analysis on Influencing Factors of Art Application Behavior of Comprehensive Materials among Art Undergraduates in Chengdu Colleges” aims to explore the affecting factors of the undergraduate students in art major using comprehensive materials for creation in Chengdu.The fourteenth article titled “Analysis of Factors Affecting Art Major Students' Behavioral Intention of Online Education in Public Universities in Chengdu” aims to identify the primary contributors for the implementation of contemporary online learning in order to enhance student engagement and learning behavioral intention.The fifteenth article titled “The Effect of Behavioral Intention to Use Hybrid Education: A Case of Chinese Undergraduate Students” emphasized the main contributors to hybrid learning implementation to increase student engagement and learning efficiency.The sixteenth article titled “Investigation on Satisfaction and Performance of Online Education Among Fine Arts Major Undergraduates in Chengdu Public Universities” determines factors influencing satisfaction and performance of online education among undergraduate fine art students in three public universities in Chengdu, China.The seventeenth article titled “Exploring Behavioral Intention Towards Hybrid Education of Undergraduate Students in Public Universities in Chongqing, China” tests the significance of relationships between perceived ease of use, perceived usefulness, performance expectancy, self-efficacy, effort expectancy, social influence, and behavioral intention.The eighteenth article titled “Examining Factors Impacting Purchase Intention of 3D Cameras of Gen Y Customers in Chengdu, China” contributed to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products.The nineteenth article titled “The Antecedents of Student Satisfaction and Loyalty in Public Universities in Zhejiang, China” evaluated the antecedents of student satisfaction and student loyalty and tests the interrelationships between academic aspects, college administration, infrastructure facilities, placement services, teachers and teaching, student satisfaction and student loyalty.The twentieth article titled “Determinants of Undergraduates’ Continuance Intention and Actual Behavior to Play Mobile Games in Chongqing, China” aims to conduct Structural equation model (SEM) and confirmatory factor analysis (CFA) to examine the determinants of undergraduate student’s continuance intention and actual behavior to play online mobile games in Chongqing, ChinaKitikorn Dowpiset, Ph.D.Editor-in-Chie

Editorial

The AU-GSB e-Journal is a semiannually international journal publishing the finest peer-reviewed social science articles across the entire spectrum of academic fields. The AU-GSB e-Journal has been indexed in TCI – Thai Journal Citation Index Centre (Tired 2). This  issue  covers  twenty articles.  The  first  article  titled “Impact of External Technology Exploitation, Acquisition, and Employee Autonomy on Innovation Performance” aims to evaluate the impact of external technology exploitation, acquisition, and employee autonomy on innovative performance toward organizational performance and was conducted in Chiang Mai, Thailand. The  second  article  titled “The Parasocial Relationships Between Homosexual YouTubers and Their Followers That Affect Influencer Marketing” aims to examine the most important factor impacting the effectiveness of sponsored videos is the credibility of the influencer, and one of the drivers of this credibility is the parasocial relationship between the influencer and their followers. The  third  article  titled “Achieving Satisfaction and Loyalty of Teacher Training Major Students in Chuxiong, China” aims to investigate the factors influencing the satisfaction and loyalty of teacher training major students in Chuxiong Normal University. The  fourth  article  titled “Drivers of Attitudes toward Online Purchase Intention Among Residents of Taiyuan in China” aims to investigate the influencing factors of consumers’ attitudes towards online shopping and purchase intention in Taiyuan, Shanxi Province. The fifth articled titled “Learning Satisfaction of Online Art Education: A Case of Undergraduates in Public Colleges in Sichuan” aims to determine influencing factors of learning satisfaction of undergraduate students, majoring in online art education in public colleges in Sichuan Province, China. The  sixth  article  titled “Enhancing Online Learning with E-Guests: A Case Study of Postgraduate Design Students’ Behavioral Intention in Chongqing, China” aims to examine the factors influencing postgraduate design students’ behavioral intention to invite e-guests for online instruction in Chongqing, China. The  seventh  article  titled “The Assessment of Attitude and Behavioral Intention of E-Learning Among Art and Design Students of Chengdu Textile College in China” mainly studies the factors significantly impacting on perceived usefulness, attitude, and behavioral intention of e-learning in college education among art and design significant students at Chengdu Textile College of Sichuan Province in China. The eighth article titled “Factors Impacting Male Students’ Behavioral Intentions to Purchase Mobile Reading Apps in Chengdu, China” aims to analyze the factors impacting male students’ behavioral intention to purchase mobile reading apps in Chengdu, China. The ninth article titled “Students’ Continuous Intention to Use Online Learning for Art Education in Chongqing, China” aims to explore the factors influencing students’ continuous intention to use online learning for art education in Chongqing, China. The  tenth  article  titled “Factors Impacting Satisfaction and Loyalty of Students: A Case Study of a Public University in Shanxi, China” aims to explore the influencing factors of student satisfaction and loyalty among students majoring in natural science at public universities in Shanxi Province. The  eleventh  article  titled “Key Factors of Satisfaction and Behavioral Intention of Outpatients to Use Healthcare Services in Chengdu, China” aims to investigate the factors that impact outpatients' satisfaction and behavioral intention to use healthcare services in hospitals in Chengdu, China. The  twelfth  article  titled “Factors Affecting Teacher Performance and Loyalty of National Training Program in Yunnan, China” aims to determine critical factors impacting teacher performance and loyalty in Yunnan, China. The conceptual framework presented cause-and-effect relationships between leadership, emotion, commitment, knowledge, climate, loyalty, and performance. The  thirteenth  article  titled “The College Students’ Behavioral Intention to Use Mobile Reading Apps in Sichuan, China” aims to investigate the college students’ behavioral intention to use mobile reading applications in Sichuan, China. The  fourteenth  article  titled “Assessing Behavioral Intention of Outbound Travelers’ Travel Bubbles Amid COVID-19 in Phnom Penh, Cambodia” aims to investigate the factors that influence the behavioral intention of outbound travelers to consider the travel bubbles amid COVID-19 in Phnom Penh. The fifteenth article titled “Service Quality Aspects Influence on Student Satisfaction and Loyalty in Chongqing, China” aims to determine the factor affecting student satisfaction and student loyalty, which are faculty services, on-campus infrastructure, academic aspects, impact on university reputation, and access to university services. The  sixteenth  article  titled “Factors Influencing Consumer Satisfaction and Use Intention of B2C E-Commerce Platforms on Chengdu, China” explores the factors influencing the satisfaction and use intention of B2C e-commerce platforms among residents in Chengdu. The  seventeenth  article  titled “Getting Ready for Business Expansion: To Enhance Employee Motivation and Work Performance Through HR Management Practices, Emotional Intelligence and Initiating Organization Learning Culture: A Study of a Fintech Company in Myanmar” examines factors affecting of employees’ motivation and work performance in Myanmar. The eighteenth article titled “How Do Undergraduate Students Adopt Online Learning in Chengdu, China During COVID-19?” examines the online learning adoption of college students in Chengdu, China based on based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT). The  nineteenth  article  titled “Factors Impacting Innovative Work Behavior of Employees at University in Yunnan, China” aims to explore the factors influencing psychological empowerment and innovative work behavior of college faculty in Yunnan Province. The twentieth article titled “Sustainable Tourism Development: A Case Study of Western Island in China” aims to identify the impact of tourism development on the West Island from multiple dimensions, as well as the challenges that may be faced in the development process

Factors affecting post graduate students' attitude and behavioral intention toward online shopping

The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones, while maintaining the existing online customers. Attitude is an important determinant of online shopping behaviour and represents the best estimates of future behavior available to market researchers. Among all the theories, the decomposed theory of planned behavior model determines particular salient beliefs that might influence information technology usage and will predict the behavioral intention more reliable. This study sets out to examine the factors influencing students’ online shopping attitudes and intentions at University Technology Malaysia through a five-point likert scale questionnaire. Also present study examined the mediating role of attitude between independent variables and behavioral intention. In this research the non- probability and simple random sampling were chosen and the data were collected from 375postgraduate students in university. Data were analyzed by structural equation modelling using the partial least squares (PLS) approach. During the analysis, several methods were used such as, reliability and validity analysis and t-test. The results of the study showed that perceived usefulness and compatibility were significantly and positively correlated with the attitude of students towards online shopping and also trust as an extent factor indicated to have positive influence on mediator, while perceived ease of use did not provide the significant relationship on attitude. Moreover, it was found that attitude fully mediate the relationship between trust and behavioural intention and also perceived usefulness and behavioral intention, whereas, attitude partially mediates the relation between perceived ease of use and behavioral intention and also compatibility and behavioural intention. This study provides e-retailers with an assessment of attitude and intention of students segment market to enhance their existing marketing strategies and identify the new emergence of opportunity

EDITORIAL

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 2 (July – December 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles. This  issue  covers  twenty-six  articles.  The  first  article  titled “Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, China” aims to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China. The  second  article  titled “Attitude Towards Use and Behavior Intention of Online Art Appreciation Courses in Public Universities in Yunnan, China” aims to develop a model to predict the key factors affecting the behavior intention to adopt online art appreciation courses of undergraduate students. The  third  article  titled “Undergraduates’ Behavioral Intention to Use E-Guests to Facilitate Online Learning in The Public Universities in Chongqing, China” aims to evaluate the determinants that significantly affect undergraduate design students’ behavioral intentions to invite e-guests in online education from three essential public universities in Chongqing, China. The  fourth  article  titled “Behavioral Intention to Use E-learning: A Case Study of Apparel School Students at Chengdu Textile College in China” aims to study significant factors of school of apparel students’ behavioral intention to utilize e-learning at Chengdu Textile College, including perceived ease of use, perceived usefulness, attitude, self-efficacy, performance expectancy, social influence and behavioral intention. The fifth articled titled “Factors Impacting Customer Loyalty of Online Shopping: A Case Study of China’s E-Commerce Platforms” aims to investigate the factors impacting satisfaction, commitment, and customer loyalty of online shopping. The  sixth  article  titled “Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China” aims to analyze the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications. The  seventh  article  titled “Factors Affecting Students’ Continuous Intention to Use Online Art Education Software in Chengdu, China” explores the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China. The eighth article titled “French Horn Students’ Performance Improvement and Perceptions of Learning through Synchronous Virtual Classroom: An Empirical Research at Hunan Normal University” aims to use a synchronous virtual classroom course to assess the sample participants’ performance improvement and perceptions; and then to analyze and evaluate the results from the assessment. The ninth article titled “Influential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanouk” aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk. The  tenth  article  titled “The Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Process” aims to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management. The  eleventh  article  titled “The Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, China” assesses the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction. The  twelfth  article  titled “The Determinants of Behavioral Intention to Use Mobile Reading Apps of Collage Students in Chongqing, China” aims to examine the determinants of behavioral intention of college students in Chongqing who have mobile reading experience of excellent Chinese traditional culture. The  thirteenth  article  titled “An Examination on Online Learning Adoption of Postgraduate Students in Chengdu, China During COVID-19” aims to examine the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior. The  fourteenth  article  titled “Investigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengdu” aims to investigate the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China. The fifteenth article titled “Determinants of Patients’ Behavioral Intention and Loyalty in Private Hospitals in Chengdu, China” aims to investigate the causal relationship between medical cost reasonableness, healthcare technicality, interpersonal behavior, service quality, patient satisfaction, behavioral intention, and patient loyalty. The  sixteenth  article  titled “The Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, China” investigates the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China. The  seventeenth  article  titled “An investigation on Senior Students’ Behavioral Intention to Use Tencent Meeting for Legal Course in Chengdu, China” examines senior students’ behavioral intention to use Tencent meeting for the legal course in Chengdu, China. The eighteenth article titled “Determinants Influencing Middel School Students’ Loyalty to Intangible Cultural Heritage in Mianyang, China ” aims to evaluate the essential determinants that significantly impact students’ loyalty to intangible cultural heritage art practice courses in three secondary schools in Mianyang, China. The  nineteenth  article  titled “Measuring First-Year Students’ Behavioral Intention and Use Behavior of Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, China” aims to measure first-year students’ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China. The twentieth article titled “Determinants of Taxpayers’ Use Behavior of Cambodia Road Tax Mobile Payment in Siem Reap” examines determinants of taxpayers’ use behavior of Cambodia Road Tax Mobile Payment Application (CRTMPA) in Siem Reap. The twenty-first article titled “English for Tour Operators and Tour Guides: Learning Needs from Stakeholders’ Voices” aims investigate learners’ needs through a survey to develop a course English for Tour Operators and Tour Guides as tourism has been one of the fastest-growing industries in the 21st century. The twenty-second article titled “Purchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of a Private Hospital in Bangkok” aims to examine the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension. The twenty-third article titled “Influential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkok” aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok. The twenty-fourth article titled “Analysis of Undergraduate Students’ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, China” examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China. The twenty-fifth article titled “The Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, China” aims to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty. The twenty-sixth article titled “Determinants of Satisfaction and Continuance Intention to Use Cloud-Based E-Learning Among Undergraduate Students in Ningxia Universities” examines what factors affect the satisfaction and continuance intention of college students majoring in English translation and interpreting on cloud-based e-learning

Learners’ continuance participation intention of collaborative group project in virtual learning environment: an extended TAM perspective

The aim of this study is to explore learners’ intention to return to the electronic environment through the use of wikipages. The survey is based on students’ participation in a collaborative group project over a one semester course on business information systems. A research model based on the extended Technology Acceptance Model (TAM) has been proposed to investigate what factors will influence learners’ continuance participation in the electronic learning environment. 75% of students returned the questionnaire and the data analysis results based on the extended TAM Shows that the learners’ intention to return to the electronic learning environment was highly associated with their attitude towards the electronic learning tool and the affection associated with the tool

Factors Influencing Perceptions Toward Social Networking Websites in China

Based on an online national survey of 503 respondents, this study empirically investigates factors influencing perceptions toward social networking websites (SNWs) in China. More specifically, user demographics and media\ud characteristics were examined. While income was found to be a significant predictor of users’ attitude toward SNWs, gender, age, educational level and marital status were insignificant, suggesting that demographic divides may be\ud diminishing when it comes to online social media in China. Both perceived risk and enjoyment were found to have significant positive effects. Managerial implications were discussed

The relationship of holidays and perceived quality of life for university students

Abstract: The college segment market is an area that has not been fully explored throughout travel literature. Most research that investigates students’ travel behavior, however, put the majority of the emphasis on understanding different travel motivations such as the application of the push and pull theory, which is very commonly seen in tourism literature. This study aims to find out the factors that influence the way college students make travel decision as well as the factors influencing their level of satisfaction after vacationing. A total of 64 students currently studying in the University of Nottingham in the UK filled out an online survey and were data analyzed. Through using content analysis and Pearson’s coefficient of correlation as means of data analysis, the results show that college students are mostly driven by making memories, learning new and different things and reliving stress from school when it comes to traveling. Culture and heritage activities, nature-based activities and visiting cities and shopping are the most popular activities in this research. The overall results show that taking vacations have positive influences on the perceived quality of life of college students