Millennial (Gen Y) Consumer Behavior Their Shopping Preferences and Perceptual Maps Associated With Brand Loyalty

Every generation has it’s own characteristics. They have been affected by the changes of world and vice a versa they changed the world. Soon a new generation will rule the world and we have to prepare for it. Huge amount of information is now as distant as a cellphone. The old standards and ways should be redesigned and adapted to the new demands. The pessimistic point of view towards the millennial generation evaluates them as lazy, irresponsible, impatient, apathetic, selfish, disrespectful and even lost. But from the optimistic view they are labeled as open minded, social, innovative, energetic, ambitious, confident, motivated and smart. There seems to be one common idea; they love to buy. Consumer behavior is the main field and source for Customer Relationship Management (CRM) programs. It is important to evaluate and understand the patterns and motives behind shopping attitude. The main purpose of this research is to find out if the shopping patterns of the millennials are different from other generations. The secondary purpose of the study is to analyze if brand loyalty of millennials is associated with any other elements related to purchasing behavior

Program Evaluation of the Strong Start Curriculum as a Selected Intervention for Early Elementary Students

Consistent with the need for implementation research and prevention programming for students in schools, the current study evaluated the implementation and outcomes of Strong Start, a social-emotional learning program, as a supplemental intervention for students in kindergarten through second grade at risk for developing emotional and behavioral problems. This intervention took place during the first year of a county-wide restructuring of mental health supports and was part of a multi-tiered system of supports provided in schools. A mixed method program evaluation was conducted to examine four areas of interest. First, the contextual factors related to program adoption were examined; second, program implementation was evaluated; third, student outcomes were assessed; and finally, the social validity of the Strong Start curriculum was evaluated. Results indicate that some contextual factors were related to decisions to adopt and implement Strong Start, that implementation integrity varied but was adequate overall, and that the curriculum was viewed positively by multiple stakeholders. However, no significant differences were detected between treatment and comparison groups in this first year of program implementation. These results are discussed in reference to theoretical implementation models and used to elucidate the process and challenges encountered in the first year implementation of large-scale initiatives across multiple schools. Limitations of this study and directions for future research are discussed

The Role of Social Science in Judicial Decision Making: How Gay Rights Advocates Can Learn From Integration and Capital Punishment Case Law

This Article explores the intersection of social science and judicial decision making. It examines to what extent, and in what contexts, judges utilize social science in reaching and bolstering their rulings. The Article delves into three areas of law that are typically not grouped together—integration, gay rights, and capital punishment—to see the similarities and differences in the use of empirical findings. Analyzing the language in judicial opinions from family courts, district courts, circuit courts, and the United States Supreme Court enabled the emergence of trends. The opinions revealed that inconsistency in the use of social science may stem from how a given issue is framed, the tide of public opinion on an issue, and whether social science in that realm is settled. Application of these principles to the gay rights context suggests that if the Supreme Court were to hear a case on gay marriage, a national consensus on the issue would be more outcome determinative than settled social science

Teacher Perceptions of the Digital Badge in Kindergarten Reading Attainment

Educators are consistently seeking appropriate measures of assessment and guidance tools in the 21st century. Tools in classrooms today are lacking the needs relevant to digital natives. Digital badges are a form of assessment, achievement, and accomplishment that show competencies and growth. This phenomenological research study was conducted to examine the experiences of seven teachers and three principals in a suburban school in a Northeastern state regarding the implementation of the digital badge in early literacy. The analysis of the data showed digital badges as intrinsically engaging, preferred over report cards, with a strong impact on instruction and relationships, validating, visual, and creating equitable and opportunity-based learning. Digital badges in their infancy may create challenges in continuation toward carry through to future grades and immature software hardships. The study was guided by a constructivist framework. Using a phenomenological approach, participants completed semistructured interviews, and provided artifacts. Findings revealed the digital badge creates strong partnerships among families, students, teachers and administration. The digital badge serves to engage students and increase academic achievement based on nationally normed tests. Teachers’ perceptions of digital badging were favorable; the digital badging process serves student and learner-centered preferences

Exploring the Experiences of Compassion in Men Living with Infertility

This thesis portfolio comprises three parts: a systematic literature review, an empirical paper, and appendices.Part One: The systematic literature review explores perceptions of masculinity in the context of infertility for men. A systematic search of relevant databases found eleven qualitative papers which met the inclusion criteria for this review. The National Institute for Health and Care Excellence quality appraisal checklist (NICE, 2012) was used to evaluate the methodological quality of the papers before a meta-narrative approach was used to synthesise the papers. Four overarching narratives were identified and summarised: multiple perspectives of masculinity; infertility’s impact on self-perception of male identity; masculinity as an influence on coping with infertility; and “It’s not ok for men to share”: isolation and barriers to accessing support. Implications and suggestions for future research are discussed.Part Two: The empirical paper explores experiential understanding of compassion in men living with infertility using Interpretative Phenomenological Analysis (IPA; Smith, 2009). Six men participated in semi-structured interviews. Three themes emerged which are described under the broad headings: self-perception; relationships; and ‘it’s opening that Pandora’s Box again’, with 6-subthemes developed from the data. Interpretation of the results is embedded in relevant literature of compassion and the clinical implications are discussed.Part Three: The appendices compile resources from the systematic literature review and empirical paper, including author guidelines for the respective journals, a reflective statement and epistemological statement to inform the context of this portfolio thesis