Facilitating Consumers’ Evaluation of Experience Goods and the Benefits for Vendors

Despite the continuous growth of e-commerce, high levels of uncertainty about products and vendors may hinder this growth. Particularly online vendors of experience goods (such as media products) may face challenges to convince consumers, since the quality of their products is hard to assess prior to consumption. Additional guarantees (such as a money back guarantee) as well as easier access to product information may be used to reduce consumer uncertainty. However, these mechanisms are usually not for free. By using experimental techniques and taking media products as an example, we analyze whether reductions in product uncertainty and search costs have an impact on consumer product search and purchase behavior. As an implication for praxis as well as research, we find that vendors can benefit significantly from employing these mechanisms in terms of search requests, purchases and consumer loyalty. Additionally, vendors may profit from consumers’ uncertainty avoidance even if product uncertainty is low

Doctor of Philosophy

dissertationThis dissertation consists of three essays that investigate the general decision process of users' choices regarding information technology (IT) applications and products, focusing on placebo effects of software pricing, incorporating user perceptions and product attributes in modeling software product choices, and firms' practices of green IT. Taking a customer-centric approach to users' assessments of IT applications and products, I address the evaluative responses of individual consumers and organizations to market information including price, product attributes, and key contextual factors. The objective of the first essay is to understand the placebo-like effects invoked by the price of software products on consumers' satisfaction, problem-solving performance, and purchasing behavior. Built upon the response expectancy theory, a research framework and a series of hypotheses are proposed. I test the hypotheses with a controlled experiment, and the data supports most of the hypotheses. Specifically, a user's outcome expectancy, as activated by software price, affects not only his/her satisfaction, but also the problem-solving performance using the software product. Satisfaction and actual problem-solving performance in turn affects the user's willingness-to-pay. In order to better explain and predict consumers' preferential choices of software products, I propose in the second essay a model that incorporates product attributes and consumer perceptions to estimate users' software product selection. The influences of product attributes on users' perceptions of product characteristics are also examined. With a choice-based conjoint study, and the collection of additional data on users' perceived product characteristics, I demonstrate that the proposed model can better explain and predict users' software choices than the model with product attributes only, or with user perceptions only, in terms of the in-sample fit and the holdout prediction hit rate at the individual-level and the aggregate-level. The third essay examines important drivers of green IT practices by firms. I propose a framework premised on social contracts theory and institutional theory, and then use it to develop a model that explains firms' decisions. I test the model and the associated hypotheses with the survey data collected from 304 major firms in Taiwan. Overall, the results show global environmental awareness, industry norms, and key stakeholders' attitudes affect a firm's green IT practices directly. Competitors seem to play a limited role, as suggested by an insignificant impact on the firm's green IT practices

CAUSES AND CONSEQUENCES OF FOOD RETAILING INNOVATION IN DEVELOPING COUNTRIES: SUPERMARKETS IN VIETNAM

Modernization of food retailing in developing economies,focusing on the early stages of retail modernization in Vietnam is examined. This modernization represents innovation that is sought by the host country and that depends on knowledge transfer. Retail modernization has profound effects on the host country and its food system. Innovation at the consumption (retail) end of the food supply chain warrants attention similar to that devoted to knowledge transfer at the production (farming) end of the chain.Marketing, Research and Development/Tech Change/Emerging Technologies,

Increasing Access to Food: A Comprehensive Report on Food Supply Options

Access to food is one of the most important aspects of a healthy, sustainable community. Grocery stores and other suppliers can serve as an economic anchor to provide social benefits to communities. Unfortunately, many communities do not have convenient and/or affordable access to grocery items, particularly fresh produce. As part of Virginia Commonwealth University\u27s Fall 2019 graduate course on Urban Commercial Revitalization, class members researched 13 retail and other food access options, which are described in this report. Each chapter covers a food access option and provides basic information that will be useful to individuals, organizations, or government agencies that wish to attract and/or develop grocery operations in their communities

Trust and e-commerce, case study on Jumia Company

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Micropayments: the final frontier for electronic consumer payments

Small payments of less than $5 have resisted the wave of electronification that has swept consumer payments in recent years. However, a number of innovations — both new technologies and new ways of doing business — have done much to make such electronic “micropayments” less expensive and more convenient. Now, having proven themselves in several online markets, micropayments are poised to make inroads at the physical point of sale. This paper looks at some of the success stories (and failures), both in the U.S. and abroad, to identify possible conditions for success and to gauge the outlook for the future. It finds that industry structure, the coordination of standards, and customer preferences and experiences have all influenced the development of these products. While different markets around the world have supported different types of solutions, the successful products have delivered clear utility to the consumer, along with compelling economics for the different parties in the value chain. With critical mass in sight, the future looks promising.Electronic funds transfers

Creating Value By Object Hyperlinking Along The Consumer Buying Decision Process In The IoT Era

Within the IoT scope, a new application named ‘object hyperlinking’ has evolved. Object hyperlinking is the pervasive presence of different things or objects identified by tags, sensors, and mobile phones that can interact with each other as well as with their neighbors through unique addressing schemes for business purpose. Enabled by Automatic Identification and Data Capture (AIDC) technologies such as QR code and NFC, object hyperlinking services make it possible link any object or location to a more comprehensive and editable information. While tagging technologies have good prospects to offer more opportunities in a company’s interaction with its consumers, how this capability can be best applied and what innovative business services be created with object hyperlinking remain to be discovered. This study surveys and examines 76 projects of object hyperlinking in Taiwan and provides a framework to figure out business value and issues of object hyperlinking along the five stages of a consumer buying decision process. Based on the functionality and purpose of object hyperlinking services, this framework is conducted in dimensions of value creation, value orientation, functionality, key factor and challenges, key activities within organization, and managerial issues concerned. Some innovative business models enabled by object hyperlinking will also be introduced. The research results found that only when the information gathered by identified objects is used, analyzed, and distributed into wide business activities in term of marketing, customer service and firm level strategy planning, the effectiveness and value of object hyperlinking services can be realized at its maximum. The integration across different consumer buying decision process is also important. The more applications of object hyperlinking in different buying decisions, the more benefits will be created for customers. Managers can use the list of dimensions proposed in the framework to develop rich IoT business from enhancing service operations with object hyperlinking

State Capacity and Non-state Service Provision in Fragile and Conflict-affected States

How can governments effectively engage with non-state providers (NSPs) of basic services where capacity is weak? This paper examines whether and how fragile and conflict affected states can co-ordinate, finance, and set and apply standards for the provision of basic services by NSPs. It explores ways of incrementally engaging the state, beginning with activities that are least likely to do harm to non-state provision. Through the ‘indirect’ roles of setting the policy environment and engaging in policy dialogue, regulating and facilitating, contracting, and entering into mutual and informal agreements with NSPs, the state can in principle assume responsibility for the provision of basic services without necessarily being involved in direct provision. But government capacity to perform these roles is constrained by the state’s weak legitimacy, coverage and competence, lack of basic information about the non-state sector, and lack of basic organisational capacity to form and maintain relationships with NSPs. The experience of the exercise of the indirect roles in fragile settings suggests: * Governments may be more willing to engage with NSPs where there is recognition that government cannot alone deliver all services, where public and private services are not in competition, and where there is evidence that successful collaboration is possible (demonstrated through small-scale pilots). * The extent to which engagements are ‘pro-service’may be influenced by government motives for engagement and the extent to which the providers that are most important to poor people are engaged. * Formal policy dialogue between government and NSPs may be imperfect, unrepresentative and at times unhelpful in fragile settings. Informal dialogue - at the operational level - could more likely be where synergies can be found. * Regulation is more likely to be ‘pro-service’ where it offers incentives for compliance, and where it focuses on standards in terms of outputs and outcomes rather than inputs and entry controls. * Wide scale, performance-based contracting has been successful in delivering services in some cases, but the sustainability of this approach is often questioned. Some successful contractual agreements have a strong informal, relational element and grow out of earlier informal connections. * Informal and mutual agreements can avoid the capacity problems and tensions implicit in formal contracting but may present problems of non-transparency and exclusion of competition. Paradoxically, the need for large-scale approaches and quick co-ordination of services in fragile and conflict-affected settings may require ‘prematurely high’ levels of state-NSP engagement, before the development of the underlying institutional structures that would support them. When considering strategies to support the capacity of government to engagement with NSPs, donors should: * Recognise non-state service provision and adopt the ‘do no harm’ principle: It would be wrong to set the ambition of 'managing ‘ non-state provision in its entirety, and it can be very harmful for low-capacity states to seek to regulate all NSP or to draw it into clumsy contracts. * Beware of generalisation: Non-state provision takes many forms in response to different histories and to political and economic change. The possibilities and case for state engagement have to be assessed not assumed. The particular identities of NGOs and enterprises should be considered. * Recognise that state building can occur through any of the types of engagement with NSPs: Types of engagement should therefore be selected on the basis of their likely effectiveness in improving service delivery. * Begin with less risky/small scale forms of engagement where possible: State interventions that imply a direct controlling role for the state and which impose obligations on NSPs (i.e. contracting and regulation) require greater capacity (on both sides) and present greater risk of harm if performed badly than the roles of policy dialogue and entering into mutual agreements. * Adopt mixed approaches: The choice between forms of engagement does not have to be absolute. Rather than adopting a uniform plan of engagement in a particular country, it may be better to try different approaches in different regions or sectors

Determining key research areas for healthier diets and sustainable food systems in Viet Nam

Vietnamese food systems are undergoing rapid transformation, with important implications for human and environmental health and economic development. Poverty has decreased, and diet quality and undernutrition have improved significantly since the end of the Doi Moi reform period (1986-1993) as a result of Viet Nam opening its economy and increasing its regional and global trade. Yet poor diet quality is still contributing the triple burden of malnutrition, with 25 percent stunting among children under age 5, 26 percent and 29 percent of women and children, respectively, anemic, and 21 percent of adults overweight. Agricultural production systems have shifted from predominantly diverse smallholder systems to larger more commercialized and specialized systems, especially for crops, while the ‘meatification’ of the Vietnamese diet is generating serious trade-offs between improved nutrition and sustainability of the Vietnamese food systems. The food processing industry has developed rapidly, together with food imports, resulting in new and processed food products penetrating the food retail outlets, trending towards an increase in the Westernized consumption patterns that are shifting nutrition-related problems towards overweight and obesity and, with it, an increase of non-communicable disease-related health risks. While regulatory policies exist across the food system, these are not systematically implemented, making food safety a major concern for consumers and policy makers alike. Where data exists, it is not easy to aggregate with data from across food system dimensions, making it difficult for Viet Nam to make an informed analysis of current and potential food system trade-offs. In our research, we reviewed existing literature and data, and applied a food systems framework to develop an initial food systems profile for Viet Nam and to identify a comprehensive set a of research questions to fill current data gaps identified through the review. Insights on these would provide the comprehensive evidence needed to inform policy makers on how to develop new food systems policies for Viet Nam, and further refine and improve existing policies to achieve better quality diets and more sustainable food systems in Viet Nam. Based on these, we then engaged with stakeholders to develop research priorities in the Viet Nam context and identified 25 priority research questions. This paper aims to stimulate such reflections by clearly outlining key areas for research, government policy, and development programs on priority investment to build the evidence base around inclusive food systems interventions that aim to result in healthier diets and more sustainable food systems for Viet Nam