Zapping index: Using smile to measure advertisement zapping likelihood

In marketing and advertising research, 'zapping' is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers' zapping behavior. Firstly, we provide an accurate moment-to-moment smile detection algorithm. Secondly, we formulate a binary classification problem (zapping/non-zapping) based on real-world scenarios, and adopt smile response as the feature to predict zapping. Thirdly, to cope with the lack of a metric in advertising evaluation, we propose a new metric called Zapping Index (ZI). ZI is a moment-to-moment measurement of a user's zapping probability. It gauges not only the reaction of a user, but also the preference of a user to commercials. Finally, extensive experiments are performed to provide insights and we make recommendations that will be useful to both advertisers and advertisement publishers

Co-training for Demographic Classification Using Deep Learning from Label Proportions

Deep learning algorithms have recently produced state-of-the-art accuracy in many classification tasks, but this success is typically dependent on access to many annotated training examples. For domains without such data, an attractive alternative is to train models with light, or distant supervision. In this paper, we introduce a deep neural network for the Learning from Label Proportion (LLP) setting, in which the training data consist of bags of unlabeled instances with associated label distributions for each bag. We introduce a new regularization layer, Batch Averager, that can be appended to the last layer of any deep neural network to convert it from supervised learning to LLP. This layer can be implemented readily with existing deep learning packages. To further support domains in which the data consist of two conditionally independent feature views (e.g. image and text), we propose a co-training algorithm that iteratively generates pseudo bags and refits the deep LLP model to improve classification accuracy. We demonstrate our models on demographic attribute classification (gender and race/ethnicity), which has many applications in social media analysis, public health, and marketing. We conduct experiments to predict demographics of Twitter users based on their tweets and profile image, without requiring any user-level annotations for training. We find that the deep LLP approach outperforms baselines for both text and image features separately. Additionally, we find that co-training algorithm improves image and text classification by 4% and 8% absolute F1, respectively. Finally, an ensemble of text and image classifiers further improves the absolute F1 measure by 4% on average

First impressions: A survey on vision-based apparent personality trait analysis

© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes,creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.Personality analysis has been widely studied in psychology, neuropsychology, and signal processing fields, among others. From the past few years, it also became an attractive research area in visual computing. From the computational point of view, by far speech and text have been the most considered cues of information for analyzing personality. However, recently there has been an increasing interest from the computer vision community in analyzing personality from visual data. Recent computer vision approaches are able to accurately analyze human faces, body postures and behaviors, and use these information to infer apparent personality traits. Because of the overwhelming research interest in this topic, and of the potential impact that this sort of methods could have in society, we present in this paper an up-to-date review of existing vision-based approaches for apparent personality trait recognition. We describe seminal and cutting edge works on the subject, discussing and comparing their distinctive features and limitations. Future venues of research in the field are identified and discussed. Furthermore, aspects on the subjectivity in data labeling/evaluation, as well as current datasets and challenges organized to push the research on the field are reviewed.Peer ReviewedPostprint (author's final draft