931 research outputs found

    Motivational and Situational Aspects of Active and Passive Social Media Breaks May Explain the Difference Between Recovery and Procrastination

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    Students frequently multitask with social media (SM) during self-study. Such social media multitasking (SMM) has the potential either to support wellbeing by acting as a recovery activity or subvert it by acting as a procrastination activity. It is currently unclear which specific SM behaviours and related factors push SMM towards recovery or procrastination. We conducted semi-structured interviews with 16 undergraduates to explore which SMM behaviours and factors led to recovery or procrastination. We found that both active and passive SM breaks have the potential to be recovery or procrastination activities. Whether a SM break becomes a recovery or procrastination activity partly depends on its automaticity and situational SM factors. This paper contributes empirical evidence that supports emerging criticism of an existing simplistic understanding of the relationship between active/passive SM use and wellbeing, and demonstrates how a richer model can inform the design of technologies that support better SM breaks

    Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

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    This Research Topic is a sequel to our previous Research Topic “From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0”. This first article collection was devoted to analyze the changes that appeared in different industries and companies, fostered by factors mainly related to the development of technologies. The evolution from consumer 3.0 to consumer 4.0 represents an opportunity to feature the changes that have been occurring lately as well as to gain an insight into the future of consumer behavior. Nowadays, the markets are experiencing several transformations in consumer behavior. These changes have been fueled by several trends: processes of globalization that produced an extraordinary assortment of diverse products and brand alternatives, new business models based on the intensive use of technology advances in communication and mobile technologies that allow customers’ capacity to easily participating in co-creation processes with companies; and big data developments. In this scenario, customers acquired more power than ever before due to their availability of information required to choose among the better priced alternatives product-brand options, as well as the technological means to access to such alternatives. Thus, customers evolved from a position to simply receiving the offer proposed by companies, to a position of power where they had the last word in the decision process, that is, the position of consumer 3.0. These consumers were characterized by their ability to adopt and use new technologies to meet their individual needs. What is more, these types of consumers did not longer easily respond to traditional mass marketing techniques. Instead, this generation of consumers demanded a highly customized approach across all facets of businesses including new product development, communication and customer service, among others. Nevertheless, in the advent of Marketing 4.0, a new type of consumer is observed, namely the customer 4.0. The transition from consumer 3.0 to consumer 4.0 is becoming evident, not only in consumers’ behavior but also in companies’ behavior. Related to the first one, consumers 4.0 are hyper-connected through different technologies, including not only the well-known mobile or digital technologies, but also other type of technologies, such as IoT, nanotech or artificial intelligence. Hence, their behavior is characterized by the demand of technology that have integrated the facets of Marketing 4.0 such as geolocation, marketing virtual and augmented reality facets. Regarding the second one, companies should face a digital transformation affecting not only value areas, but also, the way business interact with the environment. In particular, companies need to incorporate systems and applications that allow them to collect and analyze information, while helping decision making, since in the long run these issues constitute the cornerstone on which to start building a successful marketing strategy 4.0. This Research Topic welcomes scientific papers that covers the following topics (but not limited exclusively): - Consumers’ 4.0. behavior in different countries, industries, products, brands, etc.; - Digital transformations of industries and companies due to new consumption patterns; - New devices launched by companies work to meet the demands of consumer 4.0 (e.g., IoT), as well as the use consumers make of such devices; - The latest technology trends in business areas that make easier the consumer-companies relationships (processing, communication or any other digital technologies)

    The Influence of Type of Implicit EWOM on Purchase Intention

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    Electronic Word-of-mouth (eWOM) helps shape consumers’ purchasing decisions and companies’ marketing choices. Researchers and practitioners have extensively studied textual or word-based eWOM in online reviews, blogs, e-mails, and product sites. The effect of implicit eWOM, eWOM using paralinguistic cues, on consumer behavior has been infrequently studied even though marketers often seek to use implicit eWOM to influence consumers. On Facebook, the most popular social networking platform in the world, three of the most frequently used forms of implicit eWOM are the emoticon, the emoji, and the GIF. A comparison of the effect of types of implicit eWOM on the purchase intention of eWOM receivers was made in two studies. Four theories, specifically, (Social Presence Theory, Short et al., 1976), Affect as Information Theory, (Clore & Storbeck, 2006), the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and the Foote, Cone, and Belding Grid Model (Vaughn, 1980, 1986), were used to frame the studies. In Study 1, four independent groups were shown product reviews that were text only, text plus emoticon, text plus emoji, or text plus GIF. Half of each group were shown a product review of candy and half were shown a product review of a computer. The products represent different levels of engagement and cognitive/affective processing. Study 2 included four independent groups shown product reviews that were text only or text followed by either an emoticon, an emoji, or a GIF. Each participant was shown reviews of three products (candy, a chair, or a computer), chosen to represent different levels of engagement and cognitive/affective processing. All pairs of groups were compared using an independent groups t-test. No significant increase in purchase intention due to implicit eWOM was found in either study. In two comparisons between text only and 1) text plus emoticon and 2) text plus emoji, purchase intention was higher for the text only review than for the review that included a paralinguistic cue

    Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media

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    Generation Z's (gen z) sharing of personal information on social media is a growing phenomenon with significant ramifications. Existing research, however, focuses on examining the role of social and/or psychological factors and fails to consider how and when social, psychological, and organizational factors affect gen z's willingness to share personal information on social media. To fill this gap, we propose a conceptual model based on the tenets of sociometer theory, to understand the dynamics of gen z's willingness to share personal information while considering its process and boundary conditions. Using a sequential multi-study design, we conducted an experiment followed by a survey to test our hypotheses using data collected from gen z in India. Our findings show that when gen z feels socially isolated/anxious, they are more likely to share personal information on social media. The effect of social isolation on sharing of personal information increases when gen z fear that they are missing out on the rewarding experiences others are having, are engaged in repetitive negative thoughts and perceive their firm's privacy policy as transparent and ethical. Our findings provide a better understanding of why, how, and when gen z's are willing to share personal information on social media. We extend existing limited research on the psychological aspects of digital natives' interaction with modern technologies. Our results equip social media marketing and brand managers with the knowledge they need to increase gen z's willingness to share personal information

    Online customer experience in an emerging e-retail market

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    Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing experience is scarce and fragmented despite previous calls to investigate how customer experience can be optimized at different channels. Additionally, although eWOM is fast supplanting traditional WOM as a determinant of consumer behavior whilst Internet platforms have been declared the future fronts for successful customer relationship management, previous studies rarely examined how consumers process and integrate multiple online reviews especially dissatisfied eWOM. Extrapolating from the foregoing, the following research question is posed: “How can online retailers exploit the link between previous shopping experiences and perceived credibility of negative experience reviews (PCoNERs) to enhance consumer-firm relationship quality?”To answer the above research question, an experience-perception-attitude model was built on the foundations of two social cognitive psychology theories (i.e. the schema theory and the elaboration likelihood model (ELM)) and consequently tested through four scenario-based experiments mapped out into one pilot study and two main studies. The pilot study and study 1 utilized a 2 × 2 between-subject factorial design while study 2 employed 2 × 2 × 2 between-subject factorial design. Data was generated from undergraduate and postgraduate students recruited from two universities located in southern Nigeria. Exploratory factor analysis, partial least squares structural equation modelling procedure, independent sample t-test, Chi-square, one-way analysis of variance, and multivariate analysis of variance were the analytical techniques utilized.Five major contributions are made. First, the thesis developed and tested a unique experience-perception-attitude model from the perspective of two social cognitive psychology theories. The experience-perception-attitude model not only portrayed the multi-channel character of online customer experience but also advanced Verhoef et al.’s (2009) holistic and dynamic model of customer experience by demonstrating how consumer-firm relationship quality can be enhanced through a simultaneous consideration of shopping experiences emanating from both company website and social media site. Second, the thesis extends the context-specific nature of customer experience by demonstrating that emotional experience is the most important driver of PCoNERs in a recession-ridden emerging e-retailing market. Third, the study advances the eWOM literature and ELM by drawing on the ELM to demonstrate that PCoNERs have negative effect on consumer-firm relationship quality; while also demonstrating that the effects of the two thresholds of elaboration (i.e. review source credibility and review frequency) become infinitesimal if consumers are exposed to reviews with consistent valence. Fourth, the thesis adds to the experimental design technique utilized by channel integration researchers and previous panel data-based studies by drawing on the netnographic research approach to utilize naturalistic narratives as experimental scenarios. Finally, the findings offer an evidence-based guide on how e-retailers can practically engage in the systematic management of customer clues. The findings will also assist all categories of e-retailers determine the strategic position to pursue based on their resources and capabilities

    An Identity-based Integrative Needs Model of Crafting : Crafting within and across life domains

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    In recent years, there has been heightened interest in the active role of employees in shaping activities and experiences in their pursuit of optimal functioning (i.e., feeling and performing well), referred to as job-, leisure-, home-, and work-life balance crafting. Various perspectives have emphasized distinct dimensions within the crafting process (i.e., motives, behaviors, life domains, and outcomes), yielding a rich but fragmented theoretical account. With psychological needs satisfaction as the underlying process, we propose an integrative model to account for past conceptualizations of crafting motives and efforts across a person's various role identities. This integration highlights the importance of recognizing unfulfilled needs, matching needs and crafting efforts, within- and between-level temporal dynamics of the crafting process, and possibilities for spillover and compensation processes across identity domains. Accordingly, the Integrative Needs Model of Crafting explains (1) why and how people craft, (2) when and why crafting efforts may (not) be effective in achieving optimal functioning, (3) the sequential process of crafting over time, and (4) how crafting processes unfold across different identity domains

    A Randomized Controlled Trial of a Behavioral Economic Intervention for Substance Abuse in a Diverse College Sample

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    Heavy drinking and drug use among college students has become a major public health concern. Approximately 45% of college students engage in heavy episodic drinking and 28% of young adults report concurrent alcohol and illegal drug use. This pattern of substance use increases risk for experiencing a variety of substance-related consequences. Brief motivational interventions (BMIs) have been found to be effective in reducing alcohol consumption among college students, yet they yield relatively small effect sizes (d = .11-.4). Only about two thirds of students show a treatment response with 5-29% continuing to drink at risky levels. Hence, there is a need to enhance the efficacy of BMI’s for alcohol and drug use. Based on research indicating that low-level of substance-free reinforcement is a risk factor for poor BMI response, a recent pilot study demonstrated that one effective way of enhancing the efficacy of BMI’s is the introduction of a supplemental session that directly targets the behavioral economic mechanisms of substance-free reinforcement and delayed reward discounting (Substance Free Activity Session: SFAS). The purpose of the current study was to conduct a randomized controlled trial intended to replicate and extend the aforementioned study by adapting the typical motivational interviewing and substance-free activity sessions to address the risk factors of an ethnically diverse college sample and by focusing on both drug and alcohol misuse. In addition to encouraging engagement in constructive alternatives to substance-use and reducing delayed reward discounting, the sessions addressed variables that might confer unique risk for substance misuse among minority students, such as racism. Participants were 97 college students (58.8% women; 59.8% white/Caucasian; M age = 20.01, SD = 2.23) who reported at least one heavy drinking episode in the past month. After completing a baseline assessment and an individual alcohol-focused BMI, participants were randomized to either the SFAS session or an education control session. A series of mixed model analyses revealed that participants in the BMI + SFAS group reported less overall substance use and fewer days using marijuana at the 6 month follow-up. These results suggest that traditional alcohol and drug BMI’s can be enhanced by the addition of a session that focuses on increasing alternatives to substance use

    The Role of Social Network Websites in Consumer-Brand Relationship

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    This research explored the phenomenon of online social network in the context of consumer-brand relationship. The specific research objectives were: (a) to examine whether perceived benefits of a Brand’s Social Network Website (BSN) predict BSN relationship quality; (b) to investigate whether perceived benefits of BSN predict perceived relationship investment; (c) to examine if online social connection strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (d) to examine if experience with BSN strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (e) to investigate whether BSN relationship quality predicts brand relationship quality; (f) to examine whether BSN relationship quality predicts customer loyalty toward BSN; (g) to investigate whether perceived relationship investment predicts brand relationship quality; (h) to investigate whether brand relationship quality predicts customer loyalty toward BSN; (i) to examine whether brand relationship quality predicts customer loyalty toward the brand; and (j) to investigate whether customer loyalty toward BSN predicts customer loyalty toward the brand. This research employed a mixed-method approach to overcome the weaknesses in a single method approach and to provide stronger evidence for a conclusion. First, qualitative analyses explored the unique context of BSN, which was not much investigated in prior research. Specifically, Brand Pages of 22 apparel brands and 10 restaurant/coffeehouse brands, chosen as research settings, were investigated to validate the proposed research constructs. Second, quantitative analyses utilized an online self-administered cross-sectional survey method. A total of 501 complete responses collected from consumer panels of marketing research firm were used. The results suggested that BSN benefits are important drivers of relationship mediators (i.e., BSN relationship quality, perceived relationship investment), which in turn positively influence BRQ. However, functional benefits did not influence BSN relationship quality. In addition, while customer loyalty toward BSN was predicted by both BSN relationship quality and BRQ, it did not positively influence the loyalty toward the brand. Specifically, BSN loyalty did not influence behavioral loyalty and negatively influenced willingness to pay price premium. Further discussion about the results, implications, and suggestions for future research were provided

    IFPOC Symposium:Discovering antecedents and consequences of complex change recipients' reactions to organizational change.

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    IFPOC symposium: Discovering antecedents and consequences of complex change recipients' reactions to organizational change Chairs: Maria Vakola (Athens University of Economics and Business) & Karen Van Dam (Open University) Discussant: Mel Fugate (American University, Washington, D.C) State of the art Organisations are required to continuously change and develop but there is a high failure rate associated with change implementation success. In the past two decades, change researchers have started to investigate change recipients' reactions to change recognizing the crucial role of these reactions for successful change. This symposium aims at identifying and discussing the complex processes that underlie the relationships among antecedents, reactions and outcomes associated with organizational change. New perspective / contributions This symposium consists of five studies that extend our knowledge in the field by (i) providing an analysis of change recipients' reactions going beyond the dichotomous approaches (acceptance or resistance) (ii) revealing understudied antecedents-reactions and reactions-consequences patterns and relationships (iii) shedding light on the role of contextual factors i.e team climate and individual factors i.e emotion regulation on the adaptation to change. This symposium is based on a combination of both quantitative (i.e diary, survey) and qualitative (i.e interviews) research methodology. Research / practical implications This symposium aims to increase our understanding of the complex processes associated with change recipients' reactions to change. Discovering how these reactions are created and what are their results may reveal important contingencies that can explain how positive organizational outcomes during times of change can be stimulated which is beneficial for both researchers and practitioners

    Qigong at Work: Where East Meets West

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    State of the Art Qigong is part of Traditional Chinese Medicine (TMC) and aims to balance body and mind. The roots of Qigong lie in China, where Confucian and Daoist scholars (500-400 B.C.) noted that one must learn to balance and relax one’s thoughts and emotions to avoid illness (Yang, 1997). In the Western world, Qigong is best known for its slow and coordinated movements. According to TCM, these movements will help regulate one’s ‘qi’, or life energy, through the body to improve the health and harmony of mind and body. During the practice of Qigong, one’s breathing, attention and movement are aligned. As such, Qigong is sometimes considered Mindfulness in movement (although there are many important differences). New perspectives / contributionsQigong has many positive outcomes on health and wellness. In both patient groups and healthy individuals, Qigong has been shown to improve psychological well-being, quality of life, immune function, balance and related risk-factors, and bone density (Jahnke et al., 2010). As such, Qigong offers a validated way to reduce the physical and mental activation that results from a person's work. While recent research has demonstrated how important it is to take short breaks at work, there is still little attention for Qigong exercises as a means to recover at work.Practical Implications In this presentation, we will explain and practice several Qigong exercises. These movements can be used at work (and at home) to recover from (hormonal) activation, ‘empty’ one’s head, and restore the body-mind balance. <br/
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