Connecting Creatively to the Mediavores: An Investigation of Effie Award Winning Campaign Creatives that Successfully Communicated to Millennials.

To many marketers, the second Gold Rush has come. The Millennials are on the rise and marketers are ready to strike; but “How?” has become the question. For many marketers, it has taken years of trial & error and data research to understand this target group that is considered to come out of 1981-2000 (Crang, p.1). The biggest hurdle marketers have to overcome is taking their thought process from traditional platforms to the digital technology that this group has grown up on. On top of joining the digital world, marketers have to be more creative than ever. With this group, they have been creating before they could talk, so they know what has been done and what is refreshing. And if that did not seem like enough on the marketers’ plates, Millennials want interactivity and personalization from every brand. To the average person, this seems incredibly demanding; but a few companies were willing to take on this challenge. Old Spice, Doritos, and Syfy found a way to connect with the Millennial audience through incredible creatives and received Effie Awards in recognition of their hard work. This report investigated each brand’s case study and what made their creative so successful. Throughout it, similarities were found, and differentiating elements were discovered, which resulted in why each case received the level of award they did. By the end of this paper, a clear picture of what resonates with this target audience should be painted to inform other researchers in the Millennial targeting field

Quality modeling in electronic healthcare: a study of mHealth Service

Information and communication technologies (ICTs) have the potential to radically transform health services in developing countries. Among various ICT driven health platforms, mobile health is the most promising one because of its widespread penetration and cost effective services. This paper aims to examine Quality Modeling in Electronic Healthcare by using PLS based SEM

How to survive the end of the future: Preppers, pathology, and the everyday crisis of insecurity

Emergency preparedness is a distinctive feature of contemporary anticipatory politics, yet “preppers,” a sub‐culture who prepare to survive a range of possible crisis events through practices including stockpiling and survival skill development, are subject to media ridicule and academic dismissal. If the hoarder is the symbolic deviant figure of the consumer society, the prepper is that of the security society. Such constructions of prepper pathology, however, work to reinforce the neoliberal security state. By repositioning the prepper as an amplifier of conditions of the present, what emerges is an emblematic and anticipatory figure who troubles the cracks in the security state's governing logics, exposing its social differentiation and rehearsing the inevitability of its future failures. Drawing on qualitative research on UK prepping cultures, I define prepping across three constellations of imaginative‐material practices, concerning “value,” “temporalities,” and “crisis.” I argue that prepping exposes the contradictions of infrastructural weakening alongside the networked dependencies and restricted agency felt within late modernity, challenges the expert determination of what constitutes crisis, and unveils the myth of the universality of state security protection. Living with profound crisis attunement, preppers nevertheless recuperate pleasure in material potentiality and skilful practice, in thoughtful engagement with temporalities, and in the vitality of community and meaning formed in the times and spaces in, and around, crisis

The Cowl - v.78 - n.16 - Feb 27, 2014

The Cowl - student newspaper of Providence College. Volume 78 - No. 16 - February 27, 2014. 28 pages

GlimmerGlass Volume 74 Number 11 (2015)

Official Student Newspaper Issue is 8 pages long

GlimmerGlass Volume 74 Number 11 (2015)

Official Student Newspaper Issue is 8 pages long

The Independent Ed. 3 Vol. 1

Managing Staff Scott Novak, Editor-in-Chief Mary Catherine Pflug, Chief Creative Officer Hania Powell, Head Content Manager Amber Appel, Deputy Content Manager Kara Russel, Marketing Director Design Team Art Editor & Senior Designer: Carmen Cheng Website Manager: Ava Benham Photographer: Christine Martin Editors Copy Editors: Madeleine Clark, Morgan McConnell, Alexandra Mariano, SJ Renfroe Creative Writing Editor: Caitlin Cherniak Staff Writers Hind Berji, Lauren Bishop, Nick Darbonne, Julianna Dubendorff, Christina Fuleihan, Anna Keeler, Nick L\u27Heureux Contributing Writers Isabella Beham, Fiona Campbell, Barbara Hughes, Geoffrey Smith, Daniel Udell, Ethan White, Wenxian Zhanghttps://scholarship.rollins.edu/independent/1004/thumbnail.jp