The Impact Of Booth Recommendation System On Exhibition Attendees\u27 Unplanned Visit Behavior: An Extrinsic-Intrinsic Dichotomy Perspective

Our study on unplanned behaviour theory have examined the effect of booth recommendation system (BRS) on exhibition arise from either an extrinsic or intrinsic motivation. Previous studies, however, ignored the importance of the unplanned behavioural effectiveness through BRS that bonds extrinsic and intrinsic motivation together to deliver unexpected outcomes in exhibition. In this paper, we propose a model of the impact of BRS where perception of usefulness and threat to freedom of choice mediates the effect of both extrinsic and intrinsic motivation on unplanned booth visit behavior. We collected data from 101 visitors of exhibition and analyzed it using the Partial Lease Square (PLS) method. Our findings, interestingly, show that only intrinsic motivations (escape, attraction) significantly influence both perceived usefulness of BRS and threat to freedom of choice, however extrinsic motivation (information) does not significantly influences. Perceived usefulness of BRS mediates directly the effect of escape and attraction on unplanned booth visit behavior. The results and implications are further discussed

Understanding Learning Outcomes through Member Needs, Motivation and Satisfaction: the Development of a Conceptual Model

Social and interactive eLearning environments have the ability to provide learners with a beneficial eLearning experience to achieve specific learning outcomes. ELearning experiences can have a positive experience if they incorporate the learner’s needs, motivational factors to increase participation of the learner and to achieve satisfaction in learning knowledge. The interactive nature of social and interactive eLearning environments incorporates engaging features evident within Social Media and Web 2.0 Technologies to increase interactivity within the eLearning community. Learning Outcomes determines if the learner has achieved their competencies in actual or perceived results. This paper proposes a new conceptual model that focuses on understanding learning outcomes by examining whether learners needs at met before examining their eLearning experience, engage, motivate, achieve satisfaction and learning outcomes. As a research-in-progress the next stage is to validate the conceptual model by testing it through data collected from social and interactive eLearning environments to show accuracy

Key success factors toward MICE industry: A systematic literature review / Muhammad Saufi Anas ... [et al.]

Meeting, Incentive, Convention, and Exposition (MICE) industry is essential to the country as it directly benefits entrepreneurs in the tourism sector and contributes to improving the local economy. The MICE industry benefits the host city through economic growth, as well as providing greater tourism excellence to the city. However, there is limited literature on the identification of critical success factors that play important roles to the success of MICE event industry. Therefore, it is essential to explore the strategies driven by the industry by conducting a systematic literature review from existing literature and outline key success factors of MICE industry as well as highlighting the similarities of the findings on this topic. The crucial aspects investigated in the research are business travelers’ motivation, perception on MICE industry, motivation attending MICE event, key performance indicator, MICE attendees’ satisfaction, marketing strategies, technological trends, and challenges faced by the industry. Systematic literature was conducted based on recommended procedures by searching multiple databases, data synthesis, and analysis. A total of 39 publications comprising full-text research papers published within ten years (2008-2018) were identified for the review. The findings of this systematic review are useful for empirical studies investigate the sustainability strategies of MICE industry such as driving forces influencing the success of the industry, key performance indicators, and challenges. Journa

Promoting Diverse News Consumption Through User Control Mechanisms

News recommender systems (NRSs) are an essential component of online news portals. To avoid the emergence of “filter bubbles” where users display an overly selective perception of the news situation, NRSs must not only display a diverse range of news, but also motivate users to engage with the diversified content. Many existing approaches attempt to achieve this by modifying the recommendation strategy or by applying selection control techniques such as digital nudging. Based on insights from self- determination theory, we present an alternative approach that relies on user control mechanisms to promote self-determined motivation for exploratory use and thus diverse news consumption behavior. We also outline a methodological design to empirically confirm the viability of our approach. As such, we not only contribute to the theoretical understanding of the role of user control in diverse news consumption behavior, but also provide guidance on validating the practical feasibility of our approach

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Purpose – To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics), and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management. Design/methodology/approach – In face-to-face interviews, ten exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings. Findings – Four types of techniques were identified: magnet, layout, curiosity & playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz, and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others. Originality/value – This exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation

Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

Human’s decision making is not necessarily always planned; their unplanned behaviour—determined by natural personality traits—also contributes to the decision making process. In this study, we investigate factors related to planned and unplanned behaviour to understand why people share political content in online social media. Based on an online survey of 257 social media users, our results demonstrate that the factors representing both planned (i.e., perceived social recognition and altruistic motivation) and unplanned behaviour (i.e., extroversion and impulsiveness) affect people’s political content sharing behaviour. Our study understands that sharing political content is not like sharing other forms of content such as tourist attractions—the former can provoke serious punishment in some countries. Accordingly, trait impulsiveness is negatively associated with political content sharing behaviour. We also found that collective opinion moderates people’s planned behaviour, but not their unplanned behaviour. In other words, personality traits are unaffected by others’ opinions, but traits that humans can control can be shaped by others’

Cross-Cultural Differences in Adopting Mobile Augmented Reality at Cultural Heritage Tourism Sites

Purpose Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is dependent on cultural traits and close investigation is required on cultural differences. To explore these cultural differences and the effect on AR acceptance in cultural heritage tourism sites, the current study focused on the aesthetic and hedonic characteristics of AR applications. Design/methodology/approach Data were collected in two countries with strong contrasts in Hofstede’s cultural dimensions to explore cultural differences in AR acceptance. In total, 145 questionnaires were collected in Deoksugung Palace, South Korea, and 119 questionnaires were collected in the An Post Museum, Republic of Ireland. Data were analyzed using PLS Graph 3.0. Findings The findings confirmed that the aesthetics of AR have a strong influence on perceived enjoyment. Furthermore, this study supported the notion that high-power distance, collectivism and high uncertainty avoidance culture such as South Korea’s perceivesstronger dependence on social influence and the hedonic characteristics of AR. Practical Implications AR innovation and marketing within the hospitality and tourism industry requires an understanding of cultural differences to ensure successful implementation. In addition, tourism and hospitality managers need to ensure that the needs and requirements of different target markets are met. Originality/value This study applied Hofstede’s cultural dimensions to explore the differences between two very distinct countries with regard to AR acceptance. The findings provide important implications for the implementation of tourism AR applications for different countries, especially considering international target markets

Determinants of Hotel Social Media Continued Usage

Purpose: With the emergence of mobile devices, factors such as interaction and ubiquity have become increasingly important in the use of social media networks. However, regarding hotel guests’ use of social media, knowledge about how those factors contribute to guests’ continued social media use remains limited. The purpose of this study is to examine the influence of interaction and ubiquity mediated by trust, benefits and enjoyment on hotel guests’ continued use of social media networks. Design/methodology/approach: To examine the hypotheses, a self-administered questionnaire was posted by ten UK hotels on their social media pages. A total of 258 usable data were collected and analyzed using partial least squares analysis. Findings: Two social media characteristics – interaction and ubiquity – influenced hotel guests’ continued use of social media via the mediating variables of trust, benefits and enjoyment. Originality/value: This study bridges the gap in research regarding intended continued use of social media networks by offering new empirical evidence concerning the determinants of hotel guests’ continued use of social media

British Virgin Islands Tourists\u27 Motives to Travel, Destination Image, and Satisfaction

The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists\u27 satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver\u27s expectancy-disconfirmation theory that the individual will act in a particular way because the expectation that a certain outcome follows the act formed the theoretical framework for this study. Data were collected through a self-developed paper survey using existing Likert-scale questions based on prior research to measure the study variables. A convenience sample of 257 noncitizen and nonresident tourists of the BVI resulted in 247 participants with useable responses. Standard multiple regression analysis determined whether there was a relationship between destination image, push and pull motives to travel, and BVI tourists\u27 satisfaction. The results indicated the 2 predictors, destination image and push and pull motives to travel, accounted for approximately 17% of the variation in tourist satisfaction (R2= .166, F(2,244)= 24.233, p\u3c.001). Either destination image and push and pull motives to travelor both predictors had a significant relationship with tourist satisfaction. The implications for positive social change include employment opportunities through various tourism sectors and for the future development of tourism profitability and sustainability benefiting the local community

Design revolutions: IASDR 2019 Conference Proceedings. Volume 4: Learning, Technology, Thinking

In September 2019 Manchester School of Art at Manchester Metropolitan University was honoured to host the bi-annual conference of the International Association of Societies of Design Research (IASDR) under the unifying theme of DESIGN REVOLUTIONS. This was the first time the conference had been held in the UK. Through key research themes across nine conference tracks – Change, Learning, Living, Making, People, Technology, Thinking, Value and Voices – the conference opened up compelling, meaningful and radical dialogue of the role of design in addressing societal and organisational challenges. This Volume 4 includes papers from Learning, Technology and Thinking tracks of the conference