A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making

Location analytics offers statistical analysis of any geo- or spatial data concerning user location. Such analytics can produce useful insights into the attractions of interest to travellers or visitation patterns of a demographic group. Based on these insights, strategic decision-making by travel marketing agents, such as travel package design, may be improved. In this paper, we develop and evaluate an original method of location analytics to analyse travellers' social media data for improving managerial decision support. The method proposes an architectural framework that combines emerging pattern data mining techniques with image processing to identify and process appropriate data content. The design artefact is evaluated through a focus group and a detailed case study of Australian outbound travellers. The proposed method is generic, and can be applied to other specific locations or demographics to provide analytical outcomes useful for strategic decision support

Using Flickr to identify and connect tourism Points of Interest: The case of Lisbon, Porto and Faro

Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsUnderstanding the movement of tourists helps not only the management of cities but also to enhance the most attractive places. The growth of people in social media allows us to have greater access to information about user preferences, reviews, and shared moments. Information can be used to study tourist activity. Here, it is used geo-tagged photographs from the social media platform Flickr, to identify the locations of tourists’ Points of Interest in Lisbon, Porto and Faro and quantify their relationship from the user’s co-occurrence in the identified points. The results show that, using standard clustering methods, it is possible to identify likely candidate Points of Interest. The association of the Points of Interest from users’ social media activity (i.e., posting of photos) results in a non-trivial network that breaks geographical proximity. It was found that, in all the cities under study, historical places (such as churches and cathedrals), viewpoints and beaches are captured

Location-Based Social Network Data for Exploring Spatial and Functional Urban Tourists and Residents Consumption Patterns

Urban tourist destinations’ increasing popularity has been a catalyst for discussion about the tourist activity geographical circumscription. In this context, Big Data and more specifically location-based social networks (LBSN), appear as a valuable source of information to approach tourist and residents spatial interactions from a renewed perspective. This paper focuses on approaching similarities and differences between tourists and residents’ geographical and functional use of urban economic units. A user classificatory algorithm has been developed and applied on YELP’s Dataset for that purpose. A residents and tourists integration ratio has then been calculated and applied by types of businesses categories and their associated spatial distribution of the of 11 metropolitan areas provided in the sample: Champaign (Illinois, US), Charlotte (North Carolina, US), Cleveland (Ohio, US), Edinburgh (Scotland, UK), Las Vegas (Nevada, US), Madison (Wisconsin, US), Montreal (Quebec, CA), Pittsburgh (Pennsylvania, US), Phoenix (Arizona, US), Stuttgart (DE) and Toronto (Ontario, CA). Business category results show strong similarities in tourists and residents functional coincidence in the use of urban spaces and leisure offer, while there is a clear geographical concentration of activity for both user types in all analysed case studies

Harnessing social media data to explore urban tourist patterns and the implications for retail location modelling

The tourism landscape in urban destinations has been spatially expanded in recent years due to the increasing prevalence of sharing economy accommodation and other tourism trends. Tourists now mix with locals to form increasingly intricate population geographies within urban neighbourhoods, bringing new demand into areas which are beyond the conventional tourist locations. How these dispersed tourist demands impact local communities has become an emerging issue in both urban and tourism studies. However, progress has been hampered by the lack of fine granular travel data which can be used for understanding urban tourist patterns at the small-area level. Paying special attention to tourist grocery demand in urban destinations, the thesis takes London as the example to present the various sources of LBSN datasets that can be used as valuable supplements to conventional surveys and statistics to produce novel tourist population estimates and new tourist grocery demand layers at the small area level. First, the work examines the potential of Weibo check-in data in London for offering greater insights into the spatial travel patterns of urban tourists from China. Then, AirDNA and Twitter datasets are used in conjunction with tourism surveys and statistics in London to model the small area tourist population maps of different tourist types and generate tourist demand estimates. Finally, Foursquare datasets are utilised to inform tourist grocery travel behaviour and help to calibrate the retail location model. The tourist travel patterns extracted from various LBSN data, at both individual and collective levels, offer tremendous value to assist the construction and calibration of spatial modelling techniques. In this case, the emphasis is on improving retail location spatial Interaction Models (SIMs) within grocery retailing. These models have seen much recent work to add non-residential demand, but demand from urban tourism has yet to be included. The additional tourist demand layer generated in this thesis is incorporated into a new custom-built SIM to assess the impacts of urban tourism on the local grocery sector and support current store operations and trading potential evaluations of future investments

Estimating mobility of tourists. New Twitter-based procedure

Twitter has been actively researched as a human mobility proxy. Tweets can contain two classes of geographical metadata: the location from which a tweet was published, and the place where the tweet is estimated to have been published. Nevertheless, Twitter also presents tweets without any geographical metadata when querying for tweets on a specific location. This study presents a methodology which includes an algorithm for estimating the geographical coordinates to tweets for which Twitter doesn't assign any. Our objective is to determine the origin and the route that a tourist followed, even if Twitter doesn't return geographically identified data. This is carried out through geographical searches of tweets inside a defined area. Once a tweet is found inside an area, but its metadata contains no explicit geographical coordinates, its coordinates are estimated by iteratively performing geographical searches, with a decreasing geographical searching radius. This algorithm was tested in two touristic villages of Madrid (Spain) and a major city in Canada. A set of tweets without geographical coordinates in these areas were found and processed. The coordinates of a subset of them were successfully estimated.Agencia Estatal de Investigación | Ref. PID2020-116040RB-I00Universidade de Vigo/CISU

Scoping out urban areas of tourist interest though geolocated social media data: Bucharest as a case study

Social media data has frequently sourced research on topics such as traveller planning or the factors that influence travel decisions. The literature on the location of tourist activities, however, is scarce. The studies in this line that do exist focus mainly on identifying points of interest and rarely on the urban areas that attract tourists. Specifically, as acknowledged in the literature, tourist attractions produce major imbalances with respect to adjacent urban areas. The present study aims to fill this research gap by addressing a twofold objective. The first was to design a methodology allowing to identify the preferred tourist areas based on concentrations of places and activities. The tourist area was delimited using Instasights heatmaps information and the areas of interest were identified by linking data from the location-based social network Foursquare to TripAdvisor’s database. The second objective was to delimit areas of interest based on users’ existing urban dynamics. The method provides a thorough understanding of functional diversity and the location of a city’s different functions. In this way, it contributes to a better understanding of the spatial distribution imbalances of tourist activities. Tourist areas of interest were revealed via the identification of users’ preferences and experiences. A novel methodology was thus created that can be used in the design of future tourism strategies or, indeed, in urban planning. The city of Bucharest, Romania, was taken as a case study to develop this exploratory research.Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. This research has been partially funded by the Valencian Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital, Generalitat Valenciana and the European Social Fund (ACIF/2020/173); and by the University of Alicante—Vicerrectorado de Investigación (GRE 21-15)

Harnessing big data to inform tourism destination management organizations

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceIn the last few years, Portugal has been witnessing a rapid growth of tourism, which reflects positively in many aspects, especially in what regards economic factors. Although, it also leads to a number of challenges, all of them difficult to quantify: tourist congestions, loss of city identity, degradation of patrimony, etc. It is important to ensure that the required foundations and tools to understand and efficiently manage tourism flows exist, both in the city-level and country-level. This thesis studies the potential of Big data to inform destination management organizations. To do so, three sources of Big data are discussed: Telecom, Social media and Airbnb data. This is done through the demonstration and analysis of a set of visualizations and tools, as well as a discussion of applications and recommendations for challenges that have been identified in the market. The study begins with a background information section, where both global and local trends in tourism will be analyzed, as well as the factors that affect tourism and consequences of the latter. As a way to analyze the growth of tourism in Portugal and provide prototypes of important tools for the development of data driven tourism policy making, Airbnb and telecom data are analyzed using a network science approach to visualize country-wide tourist circulation and presents a model to retrieve and analyze social media. In order to compare the results from the Airbnb analysis, data regarding the Portuguese hotel industry is used as control data

Can Tourist Attractions Boost Other Activities Around? A Data Analysis through Social Networks

[EN] Promoting a tourist destination requires uncovering travel patterns and destination choices, identifying the profile of visitors and analyzing attitudes and preferences of visitors for the city. To this end, tourism-related data are an invaluable asset to understand tourism behaviour, obtain statistical records and support decision-making for business around tourism. In this work, we study the behaviour of tourists visiting top attractions of a city in relation to the tourist influx to restaurants around the attractions. We propose to undertake this analysis by retrieving information posted by visitors in a social network and using an open access map service to locate the tweets in a influence area of the city. Additionally, we present a pattern recognition based technique to differentiate visitors and locals from the collected data from the social network. We apply our study to the city of Valencia in Spain and Berlin in Germany. The results show that, while in Valencia the most frequented restaurants are located near top attractions of the city, in Berlin, it is usually the case that the most visited restaurants are far away from the relevant attractions of the city. The conclusions from this study can be very insightful for destination marketers.This work is supported by the Spanish MINECO project TIN2017-88476-C2-1-R.Bustamante, A.; Sebastiá Tarín, L.; Onaindia De La Rivaherrera, E. (2019). Can Tourist Attractions Boost Other Activities Around? A Data Analysis through Social Networks. Sensors. 19(11):1-25. https://doi.org/10.3390/s19112612S1251911Travel and Tourism Competitiveness Report 2017http://reports.weforum.org/travel-and-tourism-competitiveness-report-2017/OECD Datahttps://data.oecd.org/Travel &Tourism: Economic Impact 2019 Worldhttps://www.wttc.org/-/media/files/reports/economic-impact-research/regions-2019/world2019.pdfCohen, S. A., Prayag, G., & Moital, M. (2013). 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(2017). ‘You will like it!’ using open data to predict tourists’ response to a tourist attraction. Tourism Management, 60, 430-438. doi:10.1016/j.tourman.2016.12.020Hawelka, B., Sitko, I., Beinat, E., Sobolevsky, S., Kazakopoulos, P., & Ratti, C. (2014). Geo-located Twitter as proxy for global mobility patterns. Cartography and Geographic Information Science, 41(3), 260-271. doi:10.1080/15230406.2014.890072Girardin, F., Calabrese, F., Fiore, F. D., Ratti, C., & Blat, J. (2008). Digital Footprinting: Uncovering Tourists with User-Generated Content. IEEE Pervasive Computing, 7(4), 36-43. doi:10.1109/mprv.2008.71Alivand, M., & Hochmair, H. H. (2016). Spatiotemporal analysis of photo contribution patterns to Panoramio and Flickr. Cartography and Geographic Information Science, 44(2), 170-184. doi:10.1080/15230406.2016.1211489Bassolas, A., Lenormand, M., Tugores, A., Gonçalves, B., & Ramasco, J. J. (2016). Touristic site attractiveness seen through Twitter. 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Using VGI and Social Media Data to Understand Urban Green Space: A Narrative Literature Review

Volunteered Geographical Information (VGI) and social media can provide information about real-time perceptions, attitudes and behaviours in urban green space (UGS). This paper reviews the use of VGI and social media data in research examining UGS. The current state of the art is described through the analysis of 177 papers to (1) summarise the characteristics and usage of data from different platforms, (2) provide an overview of the research topics using such data sources, and (3) characterise the research approaches based on data pre-processing, data quality assessment and improvement, data analysis and modelling. A number of important limitations and priorities for future research are identified. The limitations include issues of data acquisition and representativeness, data quality, as well as differences across social media platforms in different study areas such as urban and rural areas. The research priorities include a focus on investigating factors related to physical activities in UGS areas, urban park use and accessibility, the use of data from multiple sources and, where appropriate, making more effective use of personal information. In addition, analysis approaches can be extended to examine the network suggested by social media posts that are shared, re-posted or reacted to and by being combined with textual, image and geographical data to extract more representative information for UGS analysis