A model for mobile content filtering on non-interactive recommendation systems

To overcome the problem of information overloading in mobile communication, a recommendation system can be used to help mobile device users. However, there are problems relating to sparsity of information from a first-time user in regard to initial rating of the content and the retrieval of relevant items. In order for the user to experience personalized content delivery via the mobile recommendation system, content filtering is necessary. This paper proposes an integrated method by using classification and association rule techniques for extracting knowledge from mobile content in a user's profile. The knowledge can be used to establish a model for new users and first rater on mobile content. The model recommends relevant content in the early stage during the connection based on the user's profile. The proposed method also facilitates association to be generated to link the first rater items to the top items identified from the outcomes of the classification and clustering processes. This can address the problem of sparsity in initial rating and new user's connection for non-interactive recommendation systems

Extracting Semantics of Individual Places from Movement Data by Analyzing Temporal Patterns of Visits

Data reflecting movements of people, such as GPS or GSM tracks, can be a source of information about mobility behaviors and activities of people. Such information is required for various kinds of spatial planning in the public and business sectors. Movement data by themselves are semantically poor. Meaningful information can be derived by means of interactive visual analysis performed by a human expert; however, this is only possible for data about a small number of people. We suggest an approach that allows scaling to large datasets reflecting movements of numerous people. It includes extracting stops, clustering them for identifying personal places of interest (POIs), and creating temporal signatures of the POIs characterizing the temporal distribution of the stops with respect to the daily and weekly time cycles and the time line. The analyst can give meanings to selected POIs based on their temporal signatures (i.e., classify them as home, work, etc.), and then POIs with similar signatures can be classified automatically. We demonstrate the possibilities for interactive visual semantic analysis by example of GSM, GPS, and Twitter data. GPS data allow inferring richer semantic information, but temporal signatures alone may be insufficient for interpreting short stops. Twitter data are similar to GSM data but additionally contain message texts, which can help in place interpretation. We plan to develop an intelligent system that learns how to classify personal places and trips while a human analyst visually analyzes and semantically annotates selected subsets of movement data

Secure Pick Up: Implicit Authentication When You Start Using the Smartphone

We propose Secure Pick Up (SPU), a convenient, lightweight, in-device, non-intrusive and automatic-learning system for smartphone user authentication. Operating in the background, our system implicitly observes users' phone pick-up movements, the way they bend their arms when they pick up a smartphone to interact with the device, to authenticate the users. Our SPU outperforms the state-of-the-art implicit authentication mechanisms in three main aspects: 1) SPU automatically learns the user's behavioral pattern without requiring a large amount of training data (especially those of other users) as previous methods did, making it more deployable. Towards this end, we propose a weighted multi-dimensional Dynamic Time Warping (DTW) algorithm to effectively quantify similarities between users' pick-up movements; 2) SPU does not rely on a remote server for providing further computational power, making SPU efficient and usable even without network access; and 3) our system can adaptively update a user's authentication model to accommodate user's behavioral drift over time with negligible overhead. Through extensive experiments on real world datasets, we demonstrate that SPU can achieve authentication accuracy up to 96.3% with a very low latency of 2.4 milliseconds. It reduces the number of times a user has to do explicit authentication by 32.9%, while effectively defending against various attacks.Comment: Published on ACM Symposium on Access Control Models and Technologies (SACMAT) 201

Predicting customer's gender and age depending on mobile phone data

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain

Inferring Unusual Crowd Events From Mobile Phone Call Detail Records

The pervasiveness and availability of mobile phone data offer the opportunity of discovering usable knowledge about crowd behaviors in urban environments. Cities can leverage such knowledge in order to provide better services (e.g., public transport planning, optimized resource allocation) and safer cities. Call Detail Record (CDR) data represents a practical data source to detect and monitor unusual events considering the high level of mobile phone penetration, compared with GPS equipped and open devices. In this paper, we provide a methodology that is able to detect unusual events from CDR data that typically has low accuracy in terms of space and time resolution. Moreover, we introduce a concept of unusual event that involves a large amount of people who expose an unusual mobility behavior. Our careful consideration of the issues that come from coarse-grained CDR data ultimately leads to a completely general framework that can detect unusual crowd events from CDR data effectively and efficiently. Through extensive experiments on real-world CDR data for a large city in Africa, we demonstrate that our method can detect unusual events with 16% higher recall and over 10 times higher precision, compared to state-of-the-art methods. We implement a visual analytics prototype system to help end users analyze detected unusual crowd events to best suit different application scenarios. To the best of our knowledge, this is the first work on the detection of unusual events from CDR data with considerations of its temporal and spatial sparseness and distinction between user unusual activities and daily routines.Comment: 18 pages, 6 figure