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Evaluating the retrieval effectiveness of Web search engines using a representative query sample
Search engine retrieval effectiveness studies are usually small-scale, using
only limited query samples. Furthermore, queries are selected by the
researchers. We address these issues by taking a random representative sample
of 1,000 informational and 1,000 navigational queries from a major German
search engine and comparing Google's and Bing's results based on this sample.
Jurors were found through crowdsourcing, data was collected using specialised
software, the Relevance Assessment Tool (RAT). We found that while Google
outperforms Bing in both query types, the difference in the performance for
informational queries was rather low. However, for navigational queries, Google
found the correct answer in 95.3 per cent of cases whereas Bing only found the
correct answer 76.6 per cent of the time. We conclude that search engine
performance on navigational queries is of great importance, as users in this
case can clearly identify queries that have returned correct results. So,
performance on this query type may contribute to explaining user satisfaction
with search engines
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