A Survey on Web Usage Mining, Applications and Tools

World Wide Web is a vast collection of unstructured web documents like text, images, audio, video or Multimedia content.  As web is growing rapidly with millions of documents, mining the data from the web is a difficult task. To mine various patterns from the web is known as Web mining. Web mining is further classified as content mining, structure mining and web usage mining. Web usage mining is the data mining technique to mine the knowledge of usage of web data from World Wide Web. Web usage mining extracts useful information from various web logs i.e. users usage history. This is useful for better understanding and serve the people for better web applications. Web usage mining not only useful for the people who access the documents from the World Wide Web, but also it useful for many applications like e-commerce to do personalized marketing, e-services, the government agencies to classify threats and fight against terrorism, fraud detection, to identify criminal activities, the companies can establish better customer relationship and can improve their businesses by analyzing the people buying strategies etc. This paper is going to explain in detail about web usage mining and how it is helpful. Web Usage Mining has seen rapid increase towards research and people communities

Soft behaviour modelling of user communities

A soft modelling approach for describing behaviour in on-line user communities is introduced in this work. Behaviour models of individual users in dynamic virtual environments have been described in the literature in terms of timed transition automata; they have various drawbacks. Soft multi/agent behaviour automata are defined and proposed to describe multiple user behaviours and to recognise larger classes of user group histories, such as group histories which contain unexpected behaviours. The notion of deviation from the user community model allows defining a soft parsing process which assesses and evaluates the dynamic behaviour of a group of users interacting in virtual environments, such as e-learning and e-business platforms. The soft automaton model can describe virtually infinite sequences of actions due to multiple users and subject to temporal constraints. Soft measures assess a form of distance of observed behaviours by evaluating the amount of temporal deviation, additional or omitted actions contained in an observed history as well as actions performed by unexpected users. The proposed model allows the soft recognition of user group histories also when the observed actions only partially meet the given behaviour model constraints. This approach is more realistic for real-time user community support systems, concerning standard boolean model recognition, when more than one user model is potentially available, and the extent of deviation from community behaviour models can be used as a guide to generate the system support by anticipation, projection and other known techniques. Experiments based on logs from an e-learning platform and plan compilation of the soft multi-agent behaviour automaton show the expressiveness of the proposed model

Measuring Online Social Bubbles

Social media have quickly become a prevalent channel to access information, spread ideas, and influence opinions. However, it has been suggested that social and algorithmic filtering may cause exposure to less diverse points of view, and even foster polarization and misinformation. Here we explore and validate this hypothesis quantitatively for the first time, at the collective and individual levels, by mining three massive datasets of web traffic, search logs, and Twitter posts. Our analysis shows that collectively, people access information from a significantly narrower spectrum of sources through social media and email, compared to search. The significance of this finding for individual exposure is revealed by investigating the relationship between the diversity of information sources experienced by users at the collective and individual level. There is a strong correlation between collective and individual diversity, supporting the notion that when we use social media we find ourselves inside "social bubbles". Our results could lead to a deeper understanding of how technology biases our exposure to new information

The contribution of data mining to information science

The information explosion is a serious challenge for current information institutions. On the other hand, data mining, which is the search for valuable information in large volumes of data, is one of the solutions to face this challenge. In the past several years, data mining has made a significant contribution to the field of information science. This paper examines the impact of data mining by reviewing existing applications, including personalized environments, electronic commerce, and search engines. For these three types of application, how data mining can enhance their functions is discussed. The reader of this paper is expected to get an overview of the state of the art research associated with these applications. Furthermore, we identify the limitations of current work and raise several directions for future research