What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Naive Bayes vs. Decision Trees vs. Neural Networks in the Classification of Training Web Pages

Web classification has been attempted through many different technologies. In this study we concentrate on the comparison of Neural Networks (NN), Naïve Bayes (NB) and Decision Tree (DT) classifiers for the automatic analysis and classification of attribute data from training course web pages. We introduce an enhanced NB classifier and run the same data sample through the DT and NN classifiers to determine the success rate of our classifier in the training courses domain. This research shows that our enhanced NB classifier not only outperforms the traditional NB classifier, but also performs similarly as good, if not better, than some more popular, rival techniques. This paper also shows that, overall, our NB classifier is the best choice for the training courses domain, achieving an impressive F-Measure value of over 97%, despite it being trained with fewer samples than any of the classification systems we have encountered

Anomalous pattern based clustering of mental tasks with subject independent learning – some preliminary results

In this paper we describe a new method for EEG signal classification in which the classification of one subject’s EEG signals is based on features learnt from another subject. This method applies to the power spectrum density data and assigns class-dependent information weights to individual features. The informative features appear to be rather similar among different subjects, thus supporting the view that there are subject independent general brain patterns for the same mental task. Classification is done via clustering using the intelligent k-means algorithm with the most informative features from a different subject. We experimentally compare our method with others.</jats:p

Machine Learning Techniques for Stellar Light Curve Classification

We apply machine learning techniques in an attempt to predict and classify stellar properties from noisy and sparse time series data. We preprocessed over 94 GB of Kepler light curves from MAST to classify according to ten distinct physical properties using both representation learning and feature engineering approaches. Studies using machine learning in the field have been primarily done on simulated data, making our study one of the first to use real light curve data for machine learning approaches. We tuned our data using previous work with simulated data as a template and achieved mixed results between the two approaches. Representation learning using a Long Short-Term Memory (LSTM) Recurrent Neural Network (RNN) produced no successful predictions, but our work with feature engineering was successful for both classification and regression. In particular, we were able to achieve values for stellar density, stellar radius, and effective temperature with low error (~ 2 - 4%) and good accuracy (~ 75%) for classifying the number of transits for a given star. The results show promise for improvement for both approaches upon using larger datasets with a larger minority class. This work has the potential to provide a foundation for future tools and techniques to aid in the analysis of astrophysical data.Comment: Accepted to The Astronomical Journa

Detecting Family Resemblance: Automated Genre Classification.

This paper presents results in automated genre classification of digital documents in PDF format. It describes genre classification as an important ingredient in contextualising scientific data and in retrieving targetted material for improving research. The current paper compares the role of visual layout, stylistic features and language model features in clustering documents and presents results in retrieving five selected genres (Scientific Article, Thesis, Periodicals, Business Report, and Form) from a pool of materials populated with documents of the nineteen most popular genres found in our experimental data set.