Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Social and Semantic Contexts in Tourist Mobile Applications

The ongoing growth of the World Wide Web along with the increase possibility of access information through a variety of devices in mobility, has defi nitely changed the way users acquire, create, and personalize information, pushing innovative strategies for annotating and organizing it. In this scenario, Social Annotation Systems have quickly gained a huge popularity, introducing millions of metadata on di fferent Web resources following a bottom-up approach, generating free and democratic mechanisms of classi cation, namely folksonomies. Moving away from hierarchical classi cation schemas, folksonomies represent also a meaningful mean for identifying similarities among users, resources and tags. At any rate, they suff er from several limitations, such as the lack of specialized tools devoted to manage, modify, customize and visualize them as well as the lack of an explicit semantic, making di fficult for users to bene fit from them eff ectively. Despite appealing promises of Semantic Web technologies, which were intended to explicitly formalize the knowledge within a particular domain in a top-down manner, in order to perform intelligent integration and reasoning on it, they are still far from reach their objectives, due to di fficulties in knowledge acquisition and annotation bottleneck. The main contribution of this dissertation consists in modeling a novel conceptual framework that exploits both social and semantic contextual dimensions, focusing on the domain of tourism and cultural heritage. The primary aim of our assessment is to evaluate the overall user satisfaction and the perceived quality in use thanks to two concrete case studies. Firstly, we concentrate our attention on contextual information and navigation, and on authoring tool; secondly, we provide a semantic mapping of tags of the system folksonomy, contrasted and compared to the expert users' classi cation, allowing a bridge between social and semantic knowledge according to its constantly mutual growth. The performed user evaluations analyses results are promising, reporting a high level of agreement on the perceived quality in use of both the applications and of the speci c analyzed features, demonstrating that a social-semantic contextual model improves the general users' satisfactio

#Socialtagging: Defining its Role in the Academic Library

The information environment is rapidly changing, affecting the ways in which information is organized and accessed. User needs and expectations have also changed due to the overwhelming influence of Web 2.0 tools. Conventional information systems no longer support evolving user needs. Based on current research, we explore a method that integrates the structure of controlled languages with the flexibility and adaptability of social tagging. This article discusses the current research and usage of social tagging and Web 2.0 applications within the academic library. Types of tags, the semiotics of tagging and its influence on indexing are covered

Finding cultural heritage images through a Dual-Perspective Navigation Framework

With the increasing volume of digital images, improving techniques for image findability is receiving heightened attention. The cultural heritage sector, with its vast resource of images, has realized the value of social tags and started using tags in parallel with controlled vocabularies to increase the odds of users finding images of interest. The research presented in this paper develops the Dual-Perspective Navigation Framework (DPNF), which integrates controlled vocabularies and social tags to represent the aboutness of an item more comprehensively, in order that the information scent can be maximized to facilitate resource findability. DPNF utilizes the mechanisms of faceted browsing and tag-based navigation to offer a seamless interaction between experts’ subject headings and public tags during image search. In a controlled user study, participants effectively completed more exploratory tasks with the DPNF interface than with the tag-only interface. DPNF is more efficient than both single descriptor interfaces (subject heading-only and tag-only interfaces). Participants spent significantly less time, fewer interface interactions, and less back tracking to complete an exploratory task without an extra workload. In addition, participants were more satisfied with the DPNF interface than with the others. The findings of this study can assist interface designers struggling with what information is most helpful to users and facilitate searching tasks. It also maximizes end users’ chances of finding target images by engaging image information from two sources: the professionals’ description of items in a collection and the crowd's assignment of social tags

#MPLP: a Comparison of Domain Novice and Expert User-generated Tags in a Minimally Processed Digital Archive

The high costs of creating and maintaining digital archives precluded many archives from providing users with digital content or increasing the amount of digitized materials. Studies have shown users increasingly demand immediate online access to archival materials with detailed descriptions (access points). The adoption of minimal processing to digital archives limits the access points at the folder or series level rather than the item-level description users\u27 desire. User-generated content such as tags, could supplement the minimally processed metadata, though users are reluctant to trust or use unmediated tags. This dissertation project explores the potential for controlling/mediating the supplemental metadata from user-generated tags through inclusion of only expert domain user-generated tags. The study was designed to answer three research questions with two parts each: 1(a) What are the similarities and differences between tags generated by expert and novice users in a minimally processed digital archive?, 1(b) Are there differences between expert and novice users\u27 opinions of the tagging experience and tag creation considerations?, 2(a) In what ways do tags generated by expert and/or novice users in a minimally processed collection correspond with metadata in a traditionally processed digital archive?, 2(b) Does user knowledge affect the proportion of tags matching unselected metadata in a minimally processed digital archive?, 3(a) In what ways do tags generated by expert and/or novice users in a minimally processed collection correspond with existing users\u27 search terms in a digital archive?, and 3(b) Does user knowledge affect the proportion of tags matching query terms in a minimally processed digital archive? The dissertation project was a mixed-methods, quasi-experimental design focused on tag generation within a sample minimally processed digital archive. The study used a sample collection of fifteen documents and fifteen photographs. Sixty participants divided into two groups (novices and experts) based on assessed prior knowledge of the sample collection\u27s domain generated tags for fifteen documents and fifteen photographs (a minimum of one tag per object). Participants completed a pre-questionnaire identifying prior knowledge, and use of social tagging and archives. Additionally, participants provided their opinions regarding factors associated with tagging including the tagging experience and considerations while creating tags through structured and open-ended questions in a post-questionnaire. An open-coding analysis of the created tags developed a coding scheme of six major categories and six subcategories. Application of the coding scheme categorized all generated tags. Additional descriptive statistics summarized the number of tags created by each domain group (expert, novice) for all objects and divided by format (photograph, document). T-tests and Chi-square tests explored the associations (and associative strengths) between domain knowledge and the number of tags created or types of tags created for all objects and divided by format. The subsequent analysis compared the tags with the metadata from the existing collection not displayed within the sample collection participants used. Descriptive statistics summarized the proportion of tags matching unselected metadata and Chi-square tests analyzed the findings for associations with domain knowledge. Finally, the author extracted existing users\u27 query terms from one month of server-log data and compared the generated-tags and unselected metadata. Descriptive statistics summarized the proportion of tags and unselected metadata matching query terms, and Chi-square tests analyzed the findings for associations with domain knowledge. Based on the findings, the author discussed the theoretical and practical implications of including social tags within a minimally processed digital archive

ENHANCING IMAGE FINDABILITY THROUGH A DUAL-PERSPECTIVE NAVIGATION FRAMEWORK

This dissertation focuses on investigating whether users will locate desired images more efficiently and effectively when they are provided with information descriptors from both experts and the general public. This study develops a way to support image finding through a human-computer interface by providing subject headings and social tags about the image collection and preserving the information scent (Pirolli, 2007) during the image search experience. In order to improve search performance most proposed solutions integrating experts’ annotations and social tags focus on how to utilize controlled vocabularies to structure folksonomies which are taxonomies created by multiple users (Peters, 2009). However, these solutions merely map terms from one domain into the other without considering the inherent differences between the two. In addition, many websites reflect the benefits of using both descriptors by applying a multiple interface approach (McGrenere, Baecker, & Booth, 2002), but this type of navigational support only allows users to access one information source at a time. By contrast, this study is to develop an approach to integrate these two features to facilitate finding resources without changing their nature or forcing users to choose one means or the other. Driven by the concept of information scent, the main contribution of this dissertation is to conduct an experiment to explore whether the images can be found more efficiently and effectively when multiple access routes with two information descriptors are provided to users in the dual-perspective navigation framework. This framework has proven to be more effective and efficient than the subject heading-only and tag-only interfaces for exploratory tasks in this study. This finding can assist interface designers who struggle with determining what information is best to help users and facilitate the searching tasks. Although this study explicitly focuses on image search, the result may be applicable to wide variety of other domains. The lack of textual content in image systems makes them particularly hard to locate using traditional search methods. While the role of professionals in describing items in a collection of images, the role of the crowd in assigning social tags augments this professional effort in a cost effective manner

Finding a Way Through the Crowd: How Keyword Choices Affect Discoverability in Crowdsourced Archival Tagging

This study explores the challenges archivists face when determining how to structure a crowdsourced tagging initiative in their collections. Specifically, the study aims to research the differences in controlled vocabulary tagging and folksonomy tagging in volunteer based digital archival tagging initiatives. The current literature focuses on the merits of crowdsourced metadata in its various forms, but few sources explore which formats lead to better discoverability. In order to begin to answer this question, five library, museum, and archives professionals were interviewed and asked to discuss their institution’s crowdsourcing projects in depth. Their answers were then mined for overarching themes and insights into crowdsourcing and vocabulary type. In the end, it was discovered that there is no one correct vocabulary system for crowdsourcing, but that by answering key questions about specific institutions, collections, and volunteers, a unique approach can be created for each new project to ensure the best outcome.Master of Science in Library Scienc

Metadata Games: Improving Access to Humanities Artifacts

Our team received Level II Start Up funding to create a pilot of Metadata Games (MG), a software system that uses computer games to collect information about artifacts in libraries and archives as they strive to go digital. Games are useful in that they can entice those who might not visit archives to explore humanities content while contributing to vital records, and they create much more metadata than typical staff can do alone in the same timeframe. The system is open-source and is easily customized to meet each institution’s needs. The full project employs new techniques to make the system smarter and more trustworthy. We will also create new game components. MG can be used to enhance knowledge about artifacts in particular disciplines and fields, or with interdisciplinary collections. MG has the potential to unearth new knowledge that could radically enhance scholarship in the humanities, expanding what records we can encounter in our quest to understand the human experience

Collecting the Art of Vocabulary: Investigating the Use of Attributes in Museums’ Collection Management Systems

The museum community has limited guidance for collection management plans, and each art museum has to decide on its’ own practice to best accommodate unique collections. The goal of this study is to explore the use of vocabulary for collection descriptions in museums’ digital collection management systems. This study is based on an in-depth questionnaire with collection management staff at museums across North America. The results investigate the use of authorities or local thesauri as attributes and plans to manage and update attribute lists. This study aims to promote communications among the museums community, ensure institutions are on the same page in using and managing attributes, and provide suggestions for attributes as an important collection descriptor to enhance museum collections’ discoverability and accessibility.Master of Science in Library Scienc