Exploring the Willingness-to-Share Data of Digitized Products in B2B Manufacturing Industries

In the digital age, physical products of all kind become infiltrated by technology. Especially for the sophisticated manufacturing industries manifold opportunities, yet in the same way defiances originate. While academia and practice on the one hand show that the value of digitized products for an ecosystem participant increases with the access to data from the surrounding ecosystem, on the other hand research to understand and manage this willingness-to-share data is limited. Accordingly, the Research-in-Progress Paper at hand explores the willingness-to-share data of digitized products in B2B manufacturing industries. In particular, an exploratory case study research design in the Swiss B2B manufacturing industries is carved out. Considering the inherent limitations of this qualitative research approach, preliminary findings show that highly different aspects influence the willingness-to-share data of digitized products in these environments

A Review on the Customer Role in Smart Service Co-Creation

In the course of digital servitization and the introduction of smart services, the provider-customer relationship in manufacturing industries is changing. The cooperation between providers and customers, which is also referred to as co-creation in research, can have a positive impact on the value creation of both parties in the various development phases of smart service. Co-creation is understood as a two-way communication in which providers and customers can exchange their resources, for example in the form of knowledge and skills. However, so far research has focused on the role of the provider in this constellation. Through a systematic literature review, this article examines the role of customers within industrial smart services. Four core areas could be identified within co-creation. These are discussed in the context of existing paradoxes and it is shown that the customer perspective should be given equal consideration in future research

Digital transformation in business and management research: An overview of the current status quo

It is no surprise that research on digital transformation (DT) has raised vast interest among academics in recent decades. Countries, cities, industries, companies, and people all face the same challenge of adapting to a digital world. The aim of the paper is twofold. First, map the thematic evolution of the DT research in the areas of business and management, because existing research in these areas to date has been limited to certain domains. To achieve this, articles were identified and reviewed that were published in the Chartered Association of Business Schools’ (ABS) ≥ 2-star journals. Based on these findings, the second objective of this paper will be to propose a synergistic framework that relates existing research on DT to the areas of business and management, which will help form the evolutionary perspective taken in this paper. Considering the emerging development of the topic under investigation, the framework is understood as a sound basis for continued discussion and forthcoming research.info:eu-repo/semantics/publishedVersio

Transitioning to Platform-based Services and Business Models in a B2B Environment

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Is Your Organization Ready to Share? A Framework of Beneficial Conditions for Data Sharing

In a constantly evolving digital sphere, surmounting organizational boundaries and sharing data offers the opportunity to realize a multitude of mutual benefits, such as advanced analytics and innovative services. Organizations aspire to share data. However, they struggle to identify and establish beneficial conditions for data sharing, and research still offers little support to exploit the potential of data sharing. We apply an exploratory research approach to develop a framework of beneficial conditions for data sharing. By combining ten expert interviews and a systematic literature review, we aggregate 23 characteristics that constitute beneficial conditions into eight categories and apply and validate the framework in a real-world case. Thus, we contribute to research by providing a fundamental understanding of beneficial conditions for data sharing and a compact target picture. Additionally, we enable practitioners to systematically assess an organization’s current condition to set the course toward exploiting the full potential of data sharing

Industry 4.0: from theory to practice. An empirical analysis of the factory of the future

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Technological business strategies for environmental sustainability among Asia-Pacific Economic Cooperation forum (APEC) member states: a bibliometric study

The implementation of sustainable development within the member states of the Asia-Pacific Economic Cooperation forum (APEC) takes into account business technologies and strategies as key to progress. As such, this paper proposes a methodology for a systematization of the literature that recognizes the importance and growth of the topic over time. It encompasses an analysis of the countries with the greatest scientific output, the most productive authors, and a characterization of the areas and variables researched, as well as some possible future lines of research. The bibliometric analysis was based on a review of 234 scientific papers in the Scopus database. The main results reveal increasing interest in information systems and technologies in relation to environmental problems, with interdisciplinary perspectives to environmental sustainability

How to respond to low cost competition – A case study

Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. We have seen new entrants especially from Asia entering, ranging from the airline industry, grocery, retailing, wind energy market, banking to IT services. These are just examples and no industry is presumably immune to this issue. How have successful companies tackled these kinds of threats? Managers at traditional premium corporations are having a hard time to decide what strategy to use while responding to these growing competitors and the change in the business landscape. The company in this thesis, Tetra Pak, is threatened by low cost competitors due to some of its patents have expired. The largest low cost competitor is named Greatview Aseptic Packaging Ltd and is based in China. Greatview is a Non-System Supplier (NSS) and obtains its revenues through using a more focused business model concentrating on a limited product offering. Thesis Objective This thesis consists of two main objectives. The first one is to describe how companies in the B2B manufacturing industry have responded to direct low cost competition and to identify what factors in the market or within the company that has been significant, decisive and descriptive for the choice and outcome of the Companys strategy. These factors will be identified and presented in a normative schematic model. The second objective is to test the hypothesis if the criteria for not being stuck in the middle stated by Michael Porter are true for the case companies utilizing a dual strategy. In addition, the companies actions will be compared with Kumars framework. Research questions What strategy could a company use against low cost competition? Which factors caused the case companies to take action? Limitations This reports focus has been manufacturing companies within the global B2B industry. The report examines six different firms in the mature market, all except one in the B2B industry. The firm that was not a B2B company was requested from Tetra Pak. The numbers of case objects (six) chosen were depending on a time constraint. Furthermore, this thesis puts focus on direct competition in the aseptic packaging industry only. Greatview Aseptic is the leading NSS and therefore that company has been studied thoroughly in this report. Methodology This thesis is based on a comparative descriptive multiple case study. An abductive approach is used. The data consists of both qualitative and quantitative data such as literary books, dissertations, newspapers, databases, annual reports, websites and trade organizations. Conclusions The schematic normative model developed in this thesis is deemed to support management when responding towards low cost competition. Analysis of the empirical findings provided this report with identified factors, which will assist managers to strategize toward low cost competition. Management could then use the model when looking over the competitive environment on a particular market based on how the outside world changes and what internal capabilities the company possess. This can provide an important basis when planning to enter a new market and advise how to develop a strategy against low cost competition. The idea is to bring in new thoughts and assist management with a competition analysis and emphasize a new perspective to rethink and think new in order to improve old thinking patterns. What is interesting to note is that none of the case companies transformed itself to a low cost player. The criteria for not being stuck in the middle stated by Michael Porter are true for the case companies utilizing a dual strategy. Furthermore, the findings about the companies reactions to the low-cost players support Nirmalya Kumars theoretical framework