Uma proposta de método de escolha para sistemas CMSs

Monografia (graduação)—Universidade de Brasília, Faculdade UnB Gama, Curso de Engenharia de Software, 2015.Qualquer conteúdo para ser divulgado e compartilhado na web, requer atenção especial das linguagens de programação a serem utilizadas, desde as mais simples até as mais complexas, dependendo do conteúdo a ser disponibilizado. O conhecimento necessário costuma ter uma determinada complexidade que pode não ser comum a usuários leigos. Esta situação pode ser amenizada pelo uso de sistemas de gestão de conteúdo (CMS – Content Management System) que, por sua vez, são plataformas que fazem a união entre diversos mecanismos que permitem criar e publicar conteúdo em tempo real. Porém a escolha de um determinado CMS pode ser algo não muito fácil, pois tais sistemas permitem serem utilizados em diversos contextos e situações. Assim sendo, a escolha de um CMS pode ser facilitada com um método claro a ser seguido por aqueles que necessitarem tomar a decisão de qual CMS usar no seu contexto específico. O método proposto neste trabalho leva em consideração as principais características encontradas em sistemas do tipo CMS, organizando um procedimento que conduza o usuário a uma escolha que lhe seja vantajosa, pois esses sistemas podem fornecer o apoio necessário para a construção de redes sociais, sites de e-Commerce, revistas eletrônicas, entre outras possibilidades. ___________________________________________________________________________ ABSTRACTAny content to be made available and shared on the web, requires special attention from programming languages to be used, from the simplest to the most complex, depending on the content to be made available. The knowledge required usually has a certain complexity that may not be common to lay users. This situation can be mitigated by the use of systems of content management (CMS - Content Management System), which, in turn are platforms that make the union between various mechanisms that allow you to create and publish content in real time. But the choice of a particular CMS can be something not so easy, why such systems allow to be used in a variety of contexts and situations. Thus, the choice of a CMS can be facilitated with a clear method to be followed by those who will take the decision of which CMS have to be use in their specific contexts. The method proposed in this work takes into account the main features found in type systems CMS, organizing a procedure that will lead the user to a choice that is advantageous, because these systems can provide the necessary support for the construction of: social networks, e-Commerce sites, electronic journals, among other possibilities

Impact of Social Media Marketing on Consumer Purchase Action: A Case Study of SME consumers in Bangladesh

This study examines the influence of Impact of Social Media Marketing on Consumer Purchase Action. A Case Study of SME consumers in Bangladesh. A survey questionnaire was used to conduct the study on Bangladeshi SME customers who utilise online social media sites. The purpose of the research was to examine the significance of social media marketing in Bangladesh and how it influences customer purchase action. In the study's first phase, relevant literature research was conducted to thoroughly comprehend social media marketing techniques. After analysing previous research in the subject matter, the conceptual framework of the study was developed. This framework studied both the causes and consequences of social media marketing on consumer engagement. In the second phase, a cross-sectional quantitative data survey was constructed to evaluate the research framework and hypotheses. In a pilot test, 16 valid survey questionnaires were distributed to determine how social media is embedded in various situations and locations. The assumptions of the extended model were then verified with 329 valid surveys. The data were analysed through structural equation modelling (SEM). The research found a positive correlation between customer engagement and the social media marketing efforts of SMEs. Moreover, the statistically significant mediating influences of trust, perceived value, and social media antecedents on this connection were discovered. Furthermore, there was a substantial correlation between customer engagement and client acquisition, indicating that SMEs in Bangladesh might strengthen their customer interactions by using a social media marketing approach. This study also examines how social media marketing influences consumer behaviour, customer engagement, and consumer purchase action in Bangladesh's small and medium-sized enterprises. This study could help Bangladesh's SMEs interact with consumers on social media platforms and establish the framework for future research on the moderating influence of online consumer behaviour

Advances in Public Transport Platform for the Development of Sustainability Cities

Modern societies demand high and varied mobility, which in turn requires a complex transport system adapted to social needs that guarantees the movement of people and goods in an economically efficient and safe way, but all are subject to a new environmental rationality and the new logic of the paradigm of sustainability. From this perspective, an efficient and flexible transport system that provides intelligent and sustainable mobility patterns is essential to our economy and our quality of life. The current transport system poses growing and significant challenges for the environment, human health, and sustainability, while current mobility schemes have focused much more on the private vehicle that has conditioned both the lifestyles of citizens and cities, as well as urban and territorial sustainability. Transport has a very considerable weight in the framework of sustainable development due to environmental pressures, associated social and economic effects, and interrelations with other sectors. The continuous growth that this sector has experienced over the last few years and its foreseeable increase, even considering the change in trends due to the current situation of generalized crisis, make the challenge of sustainable transport a strategic priority at local, national, European, and global levels. This Special Issue will pay attention to all those research approaches focused on the relationship between evolution in the area of transport with a high incidence in the environment from the perspective of efficiency

The use of social media big data within South African hotels and lodges

Abstract: Big data is a revolutionary and disruptive technology that is used to identify behavioural patterns and track customer preferences. It has several advantages for the hospitality industry, where customer loyalty is integral for brand performance. However, big data is greatly underutilised. Therefore, a study was conducted to look at the use of social media big data within South African hotels and lodges The aim of this study was to focus on the general understanding of big data and the link it shares with social media. There was a further focus on the analytical tools that hotels and lodges make use of, as well as the benefits and challenges which social media big data elucidates for these sectors. This information provides an overall image of how South African hotels and lodges are wielding this technology, giving a future viewpoint on the progression and improvements that need to be undertaken. A comparison concerning the key similarities and differences between the lodge and hotel sector was also provided. This gave an overall picture on how South African hotels and lodges are using this technology, thus giving a future outlook on the progression and improvements that need to be taken into consideration. In order to fully grasp and appreciate big data, a literature review was provided in order to understand the relationship big data has with social media, and the impact it has within the hospitality industry, playing closer attention to hotels and lodges. The methodological approach of the study focused on the qualitative research method, where ten participants in total were interviewed - five being marketing managers in hotels and five marketing managers in lodges. The key findings of the study revealed that the South African hospitality industry is presently only at the genesis when it comes to the use of social media big data. This was revealed through the marketing manager’s generic understanding of the phenomenon. Furthermore, the data predominantly illustrated that only basic analytical tools were used, which indicates that there is a shortage of internal specialists who are capable of handling more advanced tools to further their findings. However, the benefits established were primarily related to the identification of behavioural patterns and preferences of both future and current customers, as well as the marketability of certain promotions that are placed on various platforms. In summary, the data is essentially used to enhance the guests experience through targeting their likes and dislikes. The primary challenges within both sectors of the industry emphasised areas such as education and training, the lack of advanced technology, and the security and privacy concerns pertaining to guest data. ..M.Com. (Tourism and Hospitality Management

Social media in food risk and benefit communication

The overall objective of this doctoral thesis was to contribute to a better understanding of the role social media can fulfil for the communication of food-related risks and benefits. Social media is the collective name for a number of online applications, including social networks, video- and picture-sharing websites, blogs, and microblogs, that allow users to generate and share information online. As a consequence users now control how information is found and used instead of the producers. New levels of public engagement have emerged ranging from passive information acquisition through one’s social network to active deliberation with communicators. The research is based on data which were collected through four consecutive studies with qualitative, quantitative and experimental research designs. The outcome indicated that particularly a younger audience appreciates social media to acquire and seek information about food risks and benefits. Social media can act as a complementary information channel, but is not seen as a substitute for traditional or online media. Additionally, actively engaging consumers in discussion about food risks and benefits can lead to better informed consumers. Although the use of social media will not be the answer for all communication difficulties, its advantages such as the accessibility, speed and interaction cannot be ignored to improve food risk and benefit communication

The Construction of Shared Knowledge through Asynchronous Dialogue

This thesis investigates how groups of learners use asynchronous dialogue to build shared knowledge together over time. To do this, it takes a sociocultural approach, with a situated focus on learners' social and temporal settings as well as on the tools they employ. It utilises concepts developed to support understanding of knowledge co-construction in face- to-face environments, particularly the social modes of thinking identified by Mercer and his colleagues (Mercer, 1995, 2000, 2002; Mercer & Littleton, 2007; Mercer & Wegerif, 1999) and the improvable objects described by Wells (1999). Analysis shows that, over short periods of time, groups of learners construct shared vocabulary, history and understanding slowly through the use of a series of discursive devices including those identified here as 'constructive synthesis', the 'proposal pattern' and 'powerful synthesis'. Over longer periods they may engage in 'attached dialogue', a form of asynchronous dialogue that is mediated by improvable objects. The development of these improvable objects involves learners engaging in exploratory dialogue that builds into progressive discourse, a coordinated form of co-reasoning in language. While doing this, they actively work to avoid unproductive interaction by consistently shifting responsibility from the individual to the group. Previous studies have suggested that asynchronous dialogue may act to limit learners to cumulative exchanges (Littleton & Whitelock, 2005; Wegerif, 1998). The analysis over time presented here shows that asynchronous exchanges are enriched by the use of textual affordances that are not available in speech. In the case of attached dialogue, groups of learners are prompted to share knowledge, challenge ideas, justify opinions, evaluate evidence and consider options in a reasoned and equitable way. They do this more successfully when their co-construction of knowledge is not solely task-focused but also focuses on tool use and on the development of social knowledge about the group

Social media adoption by microbusinesses

The social media implementation process (initiation, adoption, adaptation, acceptance, use and incorporation) is examined in correlation with the five factors (individual, organisational, technological, environmental and performance). Numerous existing theories from the innovation, technology adoption and performance measurement literature are used to derive probable relation between the implementation process and the five factors. Such expansive scope and comprehensive theory development has been articulated but never attempted. To manage the large scope, microbusinesses are selected purposefully due to their limited business processes. The research design reflects the need for relevance by using Lewin’s action research (traditional social change model) as the primary method augmented by participant observation (physical and online). Data collection uses a mix of unstructured, semi-structured and structured interviews assisted by structured observation. Data analysis uses a set of routines, such as tabulation, categorisation, abstraction and verification, involving prediction and testing. The research finds that a collaborative process to address concerns, along with quick start and self-training, helped to adopt social media. Participants needed to focus on concrete experience, work-place learning and personal knowledge for learning to use social media. Usefulness arising from improved communication, fitness and medium richness was the dominant indicator for acceptance and use. Continued use relied on satisfaction and habit of the user. Individual characteristics and personality factors both seemed to be a poor indicator of adoption with weak links towards extroversion. Microbusinesses suffered primarily from context and mental mode related challenges for social media use. Type of business, such as service shops, had a greater probability of success. Social media positively affected relationship marketing in terms of service quality. Business activity associated with specialisation seemed to perform poorly with social media. Finally, performance measurement techniques included finding the capability of social media to meet survival objectives, improve capacity utilisation and business resale value