Exploring human image appeal similarity in website design

Trust is an important factor for improving e-commerce purchase intention. Nonetheless, the study of information technology (IT) artifact design and evaluation as a direct predictor to trust still remains at a preliminary stage. This research attempts to suggest and examine a model of cognitive and emotional trust in human image as one type of IT artifact. Referring to the similarity-attraction theory, we develop a research model. The model depicts that customer’s purchase intention is influenced by two dimensions of web interactivity, namely active control and reciprocal communication, which is mediated by a newly proposed construct, called perceived human image appeal similarity (PHIAS). This novel construct also helps to improve the formation of cognitive trust, emotional trust and eventually customer’s purchase intention. We plan to conduct an empirical study to test the hypotheses

Paying attention to texts : literacy, culture and curriculum

In his paper in English in Australia in 2002, Bill Green called for a literacy project of our own, and for the need to think again, and think newly about the place of literary literacy within contemporary curriculum. But what does literary literacy mean in curriculum that recognises a wide diversity of texts and literacies? If literature and close attention to the aesthetic and imaginative dimensions remain important, what kinds of texts should we value, and how should we attend to them? This article considers how such matters might be taken up with multimodal texts of different kinds.<br /

Culture in the design of mHealth UI:An effort to increase acceptance among culturally specific groups

Purpose: Designers of mobile applications have long understood the importance of users’ preferences in making the user experience easier, convenient and therefore valuable. The cultural aspects of groups of users are among the key features of users’ design preferences, because each group’s preferences depend on various features that are culturally compatible. The process of integrating culture into the design of a system has always been an important ingredient for effective and interactive human computer interface. This study aims to investigate the design of a mobile health (mHealth) application user interface (UI) based on Arabic culture. It was argued that integrating certain cultural values of specific groups of users into the design of UI would increase their acceptance of the technology. Design/methodology/approach: A total of 135 users responded to an online survey about their acceptance of a culturally designed mHealth. Findings: The findings showed that culturally based language, colours, layout and images had a significant relationship with users’ behavioural intention to use the culturally based mHealth UI. Research limitations/implications: First, the sample and the data collected of this study were restricted to Arab users and Arab culture; therefore, the results cannot be generalized to other cultures and users. Second, the adapted unified theory of acceptance and use of technology model was used in this study instead of the new version, which may expose new perceptions. Third, the cultural aspects of UI design in this study were limited to the images, colours, language and layout. Practical implications: It encourages UI designers to implement the relevant cultural aspects while developing mobile applications. Originality/value: Embedding Arab cultural aspects in designing UI for mobile applications to satisfy Arab users and enhance their acceptance toward using mobile applications, which will reflect positively on their lives.</p

The Source of Magic

This paper is an attempt to show that a large part of Western society no longer operates on the rationalist principles that most of us thought it did, but that it instead runs by magic more akin to that in fantasy works. The term ‘magic’ is not meant metaphorically or in science fiction author Arthur C Clarke’s sense that ‘Any sufficiently advanced technology is indistinguishable from magic’ (Clarke 1962), but is meant literally in the sense that Frazer (1890, republished 2003) used the term. This means that instead of trying to understand the present and near future by looking at the works of science fiction creators who put forth a rationalist and technological view of the world, we would understand the future better by looking to the fantasy of authors such as Jack Vance, Matthew Hughes, Ursula Le Guin, Piers Anthony and Michael Moorcock. This magic is manifested through magical thinking and irrational behaviour, where the majority of us use literal spells and incantations in our daily interactions with each other in the networked world, and where we worship capricious gods; most importantly, those spells, incantations and worship actually work, and those gods have actually come to exist. This paper will also show just how the spread of the computer technology propounded by scientists, technologists and SF writers has inevitably led to the creation of this irrational and magical world. This is partly because of limitations built-in to the formal systems on which these systems are based, leading to an extreme example of the law of unintended consequences. Finally, the paper will explain the mechanism by which magic is literally becoming real by reference to Frazer’s two laws of magic: the Law of Similarity and the Law of Contagion

Holistic Model of Website Design Elements that Influence Trustworthiness

Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface. The focus of this research is to investigate the effects of website design elements on user perception of trustworthiness of a site and provide a set of guidelines for website designers. The research design is based on Yosef Jabardeen’s (2009) “conceptual framework analysis”. In this research paper, a holistic model is developed to depict the relationships among website design elements and trustworthiness. The model was tested, validated and updated using the results of the repertory grid technique, a process that elicits perceptions about a topic from an individual. For this research, the topic was website trust, the objects were the website design elements, and the constructs were elicited perceptions regarding those website design elements. The repertory grid technique was applied in two stages to a set of participants made up of website users and website designers. Analysis yielded useful information regarding website design associations and correlations of perceptions. The research findings confirmed original suggestions regarding associations and produced an updated, validated model of website design elements. The research indicated that while all design elements had their importance regarding trust, those elements that provided for the function and security of the website rated the highest in importance and expectation. The validated model will aid website designers in understanding what elements are appealing to the visual senses and conjure credibility and trust. Most importantly, this new understanding may help designers to create websites that attract and retain new users and establishing a successful presence on the Internet

Towards Understanding the Influence of Nature Imagery in User Interface Design: A Review of the Literature

Nature imagery is frequently employed as a design element to improve how users experience interactions with computerized artifacts such as websites and mobile apps. However, literature on the influence of such imagery on human perception and behavior is scant and highly fragmented. In this paper, we develop a theoretical framework that integrates the different pathways for how nature imagery embedded in user interface design may affect user perception and behavior. Building on this framework, we synthesize the results of existing literature on how humans perceive nature imagery and the potential cognitive, affective, and behavioral responses. By providing a concise overview of key theories and results of the extant literature, this study contributes to the knowledge base of (1) scholars who theorize on the impact of nature imagery on user perception and behavior and (2) systems designers who intend to utilize nature imagery in their user interfaces

Symbiosis between the TRECVid benchmark and video libraries at the Netherlands Institute for Sound and Vision

Audiovisual archives are investing in large-scale digitisation efforts of their analogue holdings and, in parallel, ingesting an ever-increasing amount of born- digital files in their digital storage facilities. Digitisation opens up new access paradigms and boosted re-use of audiovisual content. Query-log analyses show the shortcomings of manual annotation, therefore archives are complementing these annotations by developing novel search engines that automatically extract information from both audio and the visual tracks. Over the past few years, the TRECVid benchmark has developed a novel relationship with the Netherlands Institute of Sound and Vision (NISV) which goes beyond the NISV just providing data and use cases to TRECVid. Prototype and demonstrator systems developed as part of TRECVid are set to become a key driver in improving the quality of search engines at the NISV and will ultimately help other audiovisual archives to offer more efficient and more fine-grained access to their collections. This paper reports the experiences of NISV in leveraging the activities of the TRECVid benchmark