WILL YOU CARRY THAT WATCH? INVESTIGATING FACTORS THAT AFFECT CONTINUANCE INTENTION OF SMARTWATCHES

The interest in wearable technologies, especially smartwatches rise day by day parallel with technological developments and an increasing need to monitor health. In line with those developments, this study aims to investigate the role of perceived ease of use, perceived usefulness, user satisfaction, healthology in explaining smartwatch continuance intention. In addition, this study investigates the relationships between perceived ease of use, perceived usefulness, healthology and user satisfaction. Questionnaire method was used to gather data from actual smartwatch consumers in Turkey and the data analyzed by utilizing structural equation modeling. Findings demonstrate that the most powerful variable to explain smartwatch continuance intention is perceived usefulness, whereas perceived ease of use contributes to user satisfaction the most. Also, healthology is positively related to both user satisfaction and continuance intention. The results also highlight the importance of continuance intention to increase intention to recommend smartwatches to other people

Using smartwatches for fitness and health monitoring: The UTAUT2 combined with threat appraisal as moderators

Recent advancements in smartwatch technology have led to several applications in continuous fitness and health monitoring. Considering the benefits of smartwatches, their low level of usage for fitness and health monitoring purposes, and the limited understanding of determinants of their usage, this study advances the body of knowledge by developing an innovative and comprehensive research model that integrates the extended unified theory of acceptance and use of technology (UTAUT2) with perceived vulnerability and perceived severity as moderators. The model was tested using partial least squares (PLS), in a quantitative study with data from 271 respondents from Malaysia. The results showed that performance expectancy, effort expectancy, facilitating conditions and hedonic motivation have positive impacts on behavioural intentions towards using smartwatches for health and fitness monitoring. Perceived vulnerability moderates positively the impacts of effort expectancy. Perceived abstract severity moderates positively the impacts of social influence and negatively the influence of hedonic motivation. The findings provide useful insights for smartwatch technology developers, marketers and managers in developing more effective devices and strategies and consequently promoting smartwatches as health monitoring devices. These outcomes extend the UTAUT2 and provide new insights into drivers of the use of smartwatches for fitness and health monitoring

Explicating Consumer Adoption Of Wearable Technologies: A Case Of Smartwatches From The Asean Perspective

This research aims to determine the key antecedent factors in consumers\u27 adoption of and their intention to recommend smartwatch wearable technology. The proposed research model combines the current technology acceptance and innovation diffusion theories with perceived aesthetic and perceived privacy risk to explain individuals\u27 smartwatch adoption and subsequent recommendation to other people. Based on a sample of 299 completed individual online surveys, the research employed partial least squares (a variance-based analysis method) for the model and hypotheses testing. The results showed some similarities as well as differences from the previous literature. The study found that performance expectancy, habit, and perceived aesthetic were the main predictors of smartwatch adoption. Compatibility was the antecedent factor of performance expectancy, and innovativeness directly influenced user adoption and effort expectancy. Consequently, user smartwatch adoption usually led to recommendation

What explains continuance intention in smartwatches?

Nascimento, B., Oliveira, T., & Tam, C. (2018). Wearable technology: What explains continuance intention in smartwatches? Journal of Retailing and Consumer Services, 43, 157-169. DOI: 10.1016/j.jretconser.2018.03.017Smartwatch is a recent and significant development in the domain of wearable technology. We study continuance intention and its determinants, using a combination of the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. Based on a sample of 574 individuals collected from the USA, we show that relationships of ECM enhance the continuance intention, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Additionally, we find that habit was the most important feature to explain the continuance intention of smartwatches. The paper ends with a discussion of the study's limitations and implications.authorsversionpublishe

Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology

© The Author(s), 2019. Technological advancement and personalized health information has led to an increase in people using and responding to wearable technology in the last decade. These changes are often perceived to be beneficial, providing greater information and insights about health for users, organizations and healthcare and government. However, to date, understanding the antecedents of its adoption is limited. Seeking to address this gap, this cross-sectional study examined what factors influence users’ adoption intention of healthcare wearable technology. We used self-administrated online survey to explore adoption intentions of healthcare wearable devices in 171 adults residing in Hong Kong. We analyzed the data by Partial least squares – structural equation modelling (PLS-SEM). The results reveal that perceived convenience and perceived irreplaceability are key predictors of perceived useful ness, which in turn strengthens users’ adoption intention. Additionally, the results also reveal that health belief is one of the key predictors of adoption intention. This paper contributes to the extant literature by providing understanding of how to strengthen users’ intention to adopt healthcare wearable technology. This includes the strengthening of perceived convenience and perceived irreplaceability to enhance the perceived usefulness, incorporating the extensive communication in the area of healthcare messages, which is useful in strengthening consumers’ adoption intention in healthcare wearable technology

Influence of cultural factors on wearable technology acceptance in healthcare : an empirical study with Chinese and Swiss consumers

The market of healthcare wearables is compelling and expected to reach USD 14.4 billion by 2022 at a CAGR of 18.3%. The term “wearables” refers to “wearable technology or devices”, with computers incorporated into accessories and clothing worn on the body. Healthcare wearables can monitor real-time health vitals, diagnose diseases, and provide reminders for medicine or exercises. They are generally classified into consumer and medical-grade devices, but the distinction is increasingly blurred with advancing sensor technology. Global companies like Apple, Google, Fitbit, Xiaomi etc. developing wearables integrating medical technology aim to target consumers worldwide. The intention to accept these devices varies yet tremendously among people with diverse cultural backgrounds. In this study, certain patterns of influential factors associated with usage intention of healthcare wearables are investigated through comparing essential acceptance motives and usage barriers of Chinese and Swiss consumers. The different perceptions between both groups in view of varied national culture are examined. A conceptual model is established based on an existing framework of wearables acceptance, incorporating predictors adapted from theories of technology acceptance, health behavior, and privacy calculus. “China/Switzerland” distinguished by national culture acts as a moderator, which affect influence degree in the model. A web-based survey translated into Chinese and German is conducted in both countries respectively after modifications through pilot study. Finally, 110 valid Swiss and 201 Chinese respondents are included in data analysis

Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism

© Copyright © 2020 Wu, Wang, Liu and Shin. The main objective of this study was to investigate how and when online product presentation influences individual purchase intention of wearable devices in China. This study hypothesized that online product presentation would influence individual mental imagery, which, in turn, would impact purchase intention through perceived social risk and positive emotion, but this effect would be moderated by individualism–collectivism value at the individual level. We performed a laboratory experiment (2 × 2) to collect the data (N = 254). The experimental results indicated that there was a significant interaction effect between the product feature presentation video and usage scenario presentation picture on mental imagery. In addition to a direct effect, mental imagery had an indirect effect on purchase intention through perceived social risk and positive emotion. Additionally, the behavioral effect of perceived social risk was moderated by individualism–collectivism. Specifically, compared with individualists, perceived social risk had a stronger impact on collectivists’ purchase intention. This study contributes to a greater understanding of the mechanism through which online product presentation drives purchase intention, with a particular emphasis on how individualism–collectivism value at the individual level moderates consumers’ intention to purchase wearable devices

Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda

The impact of wearable technology (wearables) on user wellbeing requires closer examination given the growth in adoption across multiple domains including workplaces, leisure, and healthcare. This paper consolidates research on consumer wellbeing and wearables through an interdisciplinary systematic review of 23 empirical journal articles from psychology, information technology and business domains. Our analysis highlights the principal conceptualisations of wellbeing and offers insights into theories, methods, and key variables in these studies. The findings reveal an overemphasis on adoption and usage of wearables in the literature; a narrow definition of wellbeing; and a limited range of theoretical and methodological perspectives. We propose that future research should be holistic, drawing on mainstream wellbeing theories and examining micro, meso, and macro level conceptualisations of wellbeing. Employing diverse methodologies such as longitudinal, time sampling, cross-sectional, qualitative, and quantitative approaches, and randomised control trials. We develop a framework outlining avenues for future research to extend current understanding in this research domain

Examining consumers’ adoption of wearable healthcare technology: The role of health attributes

With the advancement of information technology, wearable healthcare technology has emerged as one of the promising technologies to improve the wellbeing of individuals. However, the adoption of wearable healthcare technology has lagged when compared to other well-established durable technology products, such as smartphones and tablets, because of the inadequate knowledge of the antecedents of adoption intention. The aim of this paper is to address an identified gap in the literature by empirically testing a theoretical model for examining the impact of consumers’ health beliefs, health information accuracy, and the privacy protection of wearable healthcare technology on perceived usefulness. Importantly, this study also examines the influences of perceived usefulness, consumer innovativeness, and reference group influence on the adoption intention of wearable healthcare technology. The model seeks to enhance understanding of the influential factors in adopting wearable healthcare technology. Finally, suggestions for future research for the empirical investigation of the model are provided

Tracking Fitness or Sickness - Combining Technology Acceptance and Privacy Research to Investigate the Actual Adoption of Fitness Trackers

Personal data is often collected, processed and utilized without the knowledge of the information system’s user. With regard to the enormous value of personalized data for companies as well as consumers’ tendency to unreflectively disclose their data, privacy concerns have been an essential topic for researchers since the mid-1990s. However, established research models of wearable IS-technologies are inadequate to comprehensively investigate the issue of privacy and its effects on acceptance variables. Therefore, the following study aims to empirically validate a research model which considers privacy concerns as a central construct in predicting the actual usage of fitness trackers. The results of our investigation underline the vital role of privacy concerns for the acceptance of fitness trackers and imply that the current providers’ advertising is insufficient in meeting the consumers’ needs